Crisp

Crisp is an online supermarket from the Netherlands specializing in the sale of exclusively fresh seasonal products at an affordable price, which are directly supplied by more than 600 manufacturers. Customers make orders through a mobile application, delivery is carried out the very next day. Crisp serves customers with an all-electric fleet of cars, the startup's model of activity involves the absence of food waste. The startup was founded in 2018 by entrepreneurs Tom Peters, Michel Rodenburg and Eric Klaassen.

History

2021: Attraction of 30 million Euro investments

In early March 2021, the Crisp startup attracted 30 million euros as part of the Series B financing round. The round was led by Target Global, founded by Russians, and Keen Venture Partners and co-founders Adyen, Takeaway.com. invested in the online supermarket

By March 2021, Crisp attracted a total of 42.5 million euros. The startup plans to use the funds raised to expand in the Netherlands, and ultimately in Europe. Crisp CEO and co-founder Tom Peters noted that the model of his startup is different in that it offers "quality and convenience - super fresh fish, fruits and super fresh products, etc." The startup does not deliver 15-minute delivery, but delivers products the next day in order to actually deliver fresh products to consumers.

Target Global, founded by Russians, has invested in Crisp online supermarket

Peters added that a typical buyer in the Crisp supermarket is a young family. On average, the order includes 45 products, the startup directly cooperates with more than 600 manufacturers.

Target Global Investment Director Bao-I van Kong noted:

Crisp creates a world-class technology platform that is of value to both consumers and manufacturers. The way we buy food has not changed much since the 1950s, which has led to a decrease in quality, accessibility and convenience. Crisp reflects the changing attitudes of consumers to food today: the European grocery shopping market is starting to move quickly online, which is super accelerated by the pandemic. At the same time, we are seeing a sharp increase in demand for fresh products from transparent sources.[1]

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