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Malivar

Company

Information technology
Since 2018
Russia
Ural Federal District of the Russian Federation
623550, Sverdlovsk region, Pyshminsky district, urban-type settlement Pyshma, Komarova street, house 20, apartment 1


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Owners:
Sharipov Valery Olegovich
Sberbank - 8,06%
Internet Initiatives Development Fund (IIDF) - 1,35%

Content

Owners

+ Agency for Strategic Initiatives (ASI)

Malivar (Malivar LLC) is developing technologies for creating and automating virtual models and digital clothing based on neural networks and computer graphics. Malivar's focus is on B2B customers from the e-commerce, media, fashion and advertising industries.

Malivar is a service that, using artificial intelligence algorithms, "purged" synthetic faces. They can be used for video and turned into a digital asset. This approach deprives the company of the risk of losing recognition in the market if the person holding the rights calls them to use in the advertising campaign, the developers say.

Malivar uses its own machine learning technology to automatically replace faces with high-resolution video. The technology works with both real people and virtual characters. According to the company, the cost of producing a Malivar synthetic face is several times lower than rival companies in the international market who make them manually.

The service operates according to the subscription model, and one 10-30 minute video with a virtual image costs from 3690 to 9990 rubles per month. There is also an expanded package for large business from 37,000 rubles per month (by June 2021).

History

2021: Attracting 5 million rubles of investments from IIDF, estimated at 370 million rubles

On June 24, 2021, Malivar announced the attraction of investments in the amount of 5 million rubles from the Internet Initiatives Development Fund (IIDF). The latter received a 1.35% stake in the project, which was estimated at 370 million rubles.

The Russian service for creating virtual faces attracted 5 million rubles and was estimated at 370 million rubles

FRII decided to support the startup, since it created a popular and convenient product, thereby reducing the cost of technology by multiple times, explained the fund's investment manager Vadim Kazinets. He added that the funds will help the company strengthen the team of programmers and bring the product to the US market.

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The global digital content creation market is growing daily. According to market forecasts, by 2030 its volume will increase from $14 billion to $38 billion. The team has a unique expertise that allows you to implement ambitious plans. We see the potential in this industry, the demand for the product and its technological uniqueness, so we are glad to support it at the start and contribute to its growth, "Kazinets said.[1]
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2020: Sberbank invested 10 million rubles in the developer of Malivar virtual characters

On July 21, 2020, Sberbank informed TAdviser about the acquisition of 8.06% of Malivar in exchange for an investment of 10 million rubles. Valery Sharipov, founder and CEO of the startup, shared that this is the first external investment for the company.

Malivar became one of the winners of the Sberbank Accelerator and 500 Startups. Photo: static.tildacdn.com

Malivar, which develops digital avatars, became one of the winners of the joint Sberbank Accelerator 500 Startups in December 2019, and is also a member of the international Nvidia Inception Program for -. AIstartups

Malivar specializes in developing technology for creating and producing virtual models, artists and bloggers based on neural networks and computer graphics. A virtual character is created for the customer or you can use a ready-made character. Then the Malivar studio, together with the brand, are engaged in production - they create a legend and justification for virtuality for the character. You can make the virtual autonomous using the neural envelope. Then the client can subscribe to the SaaS solution and create content on their own.

Malivar develops technologies for creating and automating virtual models and digital clothing based on neural networks and computer graphics

So, for example, the company owns the virtual character Alion Paul, who has already implemented projects with brands such as AliExpress, Mercedes-Benz Fashion Week Russia, Fakoshima and Alena Akhmadullina.

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"More recently, the big discovery was VR- simulators and AR- examples, and today young companies are developing virtual influencers that are changing advertizing media markets. Now 3D characters can become the face and voice of brands. Japan USA In and this industry is actively developing, becoming a trend in. Russia Startup Malivar is one of the first in the country to create a digital avatar, and we are happy to support the company in its development. I think there are interesting collaborations and projects ahead of us, "

, - noted Natalya Magidei, head of Sberbank acceleration programs
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"At Malivar, we focus primarily on technologies to create virtual people who can take on routine tasks. This allows you to significantly speed up and reduce the cost of content production. All our characters are fictional, they do not have prototypes, so you do not need to sign permits for the use of appearance with anyone. A virtual character is an asset that remains in the company. "Neural" already write high-quality texts, the voice is synthesized - now technology has a face. This is the next step in the development of voice assistants, smart home systems and chat bots, "

, - convinced Valery Sharipov, founder and CEO of Malivar
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Not so long ago, the startup began selling virtual clothes. The virtual collection was called Roono - in honor of the technology of automatic fitting of clothes, which the company develops. Each of the four images can be tried on to its own image in the photo.

Notes

  1. ↑ FRII invested in synthetic faces after the "Sber"
Источник — «https://tadviser.com/index.php/Company:Malivar_(Malivar)»

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