MaxPoster

MaxPoster is a Russian developer of IT solutions for automated control of sales of cars with mileage. The service is engaged in estimating the cost of cars, managing warehouses, unloading, controlling the quality of calls and promoting advertisements for the sale of the car. The service cooperates with dealers, as well as the sites "Авто.ру" and Drom.ru (by the beginning of 2020).

History

2021: Avito increased its stake in MaxPoster to 100%

Avito invested $1.2 million in a service to automate HR Messenger recruitment, and also increased its stake in MaxPoster, a company developing IT solutions for automated car sales management, to 100%. More details here.

2019: Avito bought MaxPoster

In mid-January 2020, Avito announced the purchase of 51% of MaxPoster at a price that is not disclosed. MaxPoster will continue the development of previously launched services, but will focus on the integration of data and services from Avito

The owners will continue to operationally manage the business and develop their own product line for dealers, and Avito representatives will join the board of directors, the ad service press service told Kommersant.

Avito bought a developer of IT solutions for managing sales of cars with mileage

Before the deal, MaxPoster was Avito's major technology partner: dealers posted more than a quarter of all car sales announcements on the site using this service.

MaxPoster Helps dealers effectively use marketing investments, and partnering with Avito is an opportunity to significantly strengthen our product: it gives us access to technological developments, data and solutions of the largest Russian IT player, "said MaxPoster founder and CEO Alexander Vorobyov.

Avito reports that by the beginning of 2020 , more than 700 dealerships in Russia are MaxPoster customers. 

Avito highly appreciates the growth prospects of dealers' business in the mileage car market. By mid-January 2020 in Russia, dealers account for about 17% sales of used cars, and in developed countries - up to 50 60%, said Kirill Votyakov, head of the Cars category at Avito^[1]

Notes