Drive Click Bank (formerly Cetelem Bank)
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Owners
Drive Click Bank (until December 2022, Cetelem Bank) operates in the Russian consumer lending market, specializing in providing loans in customer service locations organized on the territory of the trading space of the Bank's partners.
The bank offers its clients targeted consumer loans, including car loans, as well as credit cards and loans for urgent needs. The bank is a participant in the car loan market and offers a wide range of credit products.
- The Bank is represented in 74 regions of Russia.
- Bank of Russia Banking Licences No. 2168 of 27.06.2013 (perpetual), OGRN 1027739664260.
Performance indicators
2025: Net profit growth by 27.9% to RUB 4.59 billion
At the end of 2024, Drive Click Bank recorded a net profit of 4.59 billion rubles. For comparison, a year earlier this figure was 3.59 billion rubles. Thus, an increase of 27.9% was recorded. This is stated in the report on the financial results of the credit institution, which TAdviser got acquainted with in mid-June 2025.
Interest income of Drive Click Bank in 2024 amounted to 55.05 billion rubles against 32.85 billion rubles a year earlier. At the same time, commission income jumped from 1.64 billion rubles to 11.67 billion rubles. Revenues from the restoration (reduction) of reserves for possible losses in 2024 are indicated in the amount of 13.32 billion rubles against 9.51 billion rubles in 2023. Adjustments that increase interest income for the difference between reserves for possible losses and estimated reserves for expected credit losses - 31.69 billion rubles, while in 2023 this value was 28.33 billion rubles.
Income (excluding interest) from operations with loans and other placed funds in 2024 amounted to 750.54 million rubles. For comparison, a year earlier this value was equal to 156.01 million rubles. At the same time, commission and similar revenues on an annualized basis decreased from 3.86 billion rubles to 2.85 billion rubles.
In 2024, Drive Click Bank incurred interest expenses in the amount of 35.04 billion rubles, while in 2023 they amounted to 17.65 billion rubles. Commission expenses and transaction costs that reduce interest income amounted to 14.82 billion rubles against 4.96 billion rubles a year earlier. Expenses on the formation of reserves for possible losses on an annualized basis increased from 16.35 billion rubles to 19.57 billion rubles. Expenses from operations with loans and other placed funds - 576.65 million rubles against 535.93 million rubles in 2023.[1]
History
2025: Bank Closure Announcement
In February 2025, Sberbank announced its intention to complete the activities of its subsidiary Drive Click Bank, whose services are focused on car loans. The decrease in the retail loan portfolio of Drive Click Bank is associated with the transfer of loan pools to Sberbank under the cession agreement. The dynamics of portfolio changes suggests that in September 2024 Sberbank made a number of decisions to optimize costs in preparation for a difficult 2025.[2]
2022: Renaming Drive Click Bank
On December 09, 2022, Cetelem Bank changed its name to Drive Click Bank. The new name more accurately reflects the principles of the bank's operation - a simple and fast process of obtaining a loan for purchasing a car in one click.
2020: Sberbank became the owner of 100% of Cetel Bank
On October 15, 2020, Sberbank announced the purchase of a 20.8% stake in Cetelem Bank from a subsidiary of the French financial group BNP Paribas Personal Finance. As a result of the transaction, the largest credit institution in Russia becomes the sole owner of Cetel Bank.
 | Today's deal is the result of agreements with BNP Paribas Personal Finance - Leval 20 S.A.S stipulated by the 2012 agreement. I am convinced that integration and the possibility of using Sberbank services will open up new opportunities for Cetel Bank and allow us to provide customers with an even greater range of services, "Kirill Tsarev, head of Sberbank's Retail Business unit, commented on the deal. |  |
The deal will close in accordance with generally accepted legal procedures, including review and approval by Russian and French regulators. The price of the BNP Paribas package purchased by Sberbank is not indicated.
It is noted that at first Sberbank acquired a 70% stake in Cetelem Bank from BNP Paribas Personal Finance. Then its size was increased to 79.2%, according to data from SPARK-Interfax.
As indicated in the press release, an increase to 100% of Sberbank's share will allow Cetelem Bank to integrate as much as possible with Sberbank's technologies and services and offer customers new products.
The message circulated by Sberbank also notes that Cetelem Bank is the leader in the Russian car loan market in terms of portfolio size and sales. Thus, the "daughter" of "Sberbank" provides loans to individuals in partnership with large automakers and their partners in 75 regions of the country.
From the statements on the Bank of Russia website, it follows that Cetelem Bank's equity in Basel III amounted to 23.8 billion rubles as of September 1, 2020.[3]
Notes
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