VTB Mobile
Since 2019
Russia
Central Federal District of the Russian Federation
Moscow
st. Kuznetsk bridge, d. 13/9 p. 1, floor 1 room. 1 com. 29
Top managers:
Alexey Vladislavovich Chernetsov
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Owners
Performance indicators
2023: Revenue growth by 46% to RUB 336.7 million
Mobile's revenue VTB in 2023 reached 336.7 million rubles against 230.9 million rubles a year earlier (an increase of 40%). The net profit of the virtual mobile operator amounted to 47.7 million rubles, while in 2022 net losses were recorded in the amount of 62.7 million rubles. This is evidenced by the data of the service "," which Contour Focus TAdviser got acquainted with at the end of April 2024.
From the reports of VTB Mobile it follows that the cost of sales of the company in 2023 amounted to 151.9 million rubles against 117.1 million rubles a year earlier. Gross profit increased from 113.8 million to 184.8 million rubles, management costs decreased from 192.9 million to 131.2 million rubles.
Profit from sales of VTB Mobile in 2023 reached 53.6 million rubles, while in 2022 such a loss was measured at 79 million rubles. The telecommunications company's accounts payable on an annualized basis decreased from 77.6 million to 62.9 million rubles, while accounts receivable increased from 9.1 million to 14.5 million rubles. The volume of cash and its equivalents at the company increased from 65.9 million to 81.4 million rubles.
In October 2023, VTB Mobile published statistics according to which more than 755 thousand subscribers connected to it during the entire operation of the telecom operator, and 12 thousand people began to use the company's services by switching with their number from another operator. In the period from 2021 to 2023. VTB Mobile subscribers spent 7.6 million gigabytes of Internet, spoke 53.9 million hours via voice and sent 4.6 million SMS messages. VTB Mobile customers used the services of an operator in 130 countries of the world, and the area of the cities where VTB Mobile operates is about 138.7 million square kilometers.
2020: Connection of 240 thousand subscribers per year of operation
Mobile operator VTB Mobile connected 240 thousand subscribers in its first year of operation. The bank announced this on September 28, 2020. During this time, the operator's subscribers downloaded hundreds of TB of traffic and talked for tens of millions of minutes, while during the period of self-isolation, Internet traffic per active subscriber increased by 60%. VTB Mobile plans to expand its presence in the regions, launch eSIM virtual card technology and integrate even more closely with VTB Bank services.
In 2019, VTB Mobile services became available to residents of Moscow, St. Petersburg, Moscow and Leningrad regions. The majority of subscribers (55%) are men, women account for 45%. The average age is 41 and 44 years, respectively. During the first year of operation, the mobile operator had its own record holders: a subscriber from St. Petersburg downloaded 545 GB of traffic, and a client from Moscow talked for 14 thousand minutes. In September 2020, 57% of subscribers used the features of unlimited calls within the network.
According to internal research, about 80% of VTB Mobile customers rated tariffs as more profitable than the previous operator. On average, with the preservation of numbers, the operator is transferred 10 times more often than they leave him. At the same time, up to 100% of communication services can be paid not in rubles, but in bonuses of the Multibonus loyalty program.
The most common ways for customers to replenish their accounts were VTB online, the VTB Mobile website and application, as well as replenishment with Multibons points. At the same time, subscribers can work at VTB Online, VTB My Investments or on the vtb.ru website for free. The vast majority (90%) used the service, including while roaming.
The number of connections to VTB Mobile is growing monthly. This is largely due to the fact that customers get the most benefits from combining mobile and banking services.
VTB Mobile uses high-quality security tools. During the year, the operator did not record a single case with fraudulent substitution SIM thanks to the introduced monitoring. In addition, no customers were affected by unexpected charges due to protection against paid subscriptions. The numbers of all subscribers are blocked by fraudulent calls.
 | We are pleased with the results of the operator's work for the first year. VTB Mobile customers choose favorable conditions, convenient connection and safe use of communication. These are three areas that we continue to actively develop. In the near future, VTB Mobile will launch a number of products and appear in other regions. This will allow us to reach a share of 20% within a few years to penetrate the active client base of VTB Bank. |  |
History
2024
Increase in the number of regions of presence by a third
During 2024, the mobile operator VTB will double the number of regions of presence. In 2024, the operator began working in seven new regions: in Primorye and the Vologda region, and from May 15 - in the Murmansk, Yaroslavl and Samara regions, as well as in the Yamalo-Nenets and Khanty-Mansi Autonomous Districts. The number of regions where VTB Mobile operates has already grown by more than a third since January. VTB announced this on May 15, 2024.
| | VTB Mobile is available in more than twenty constituent entities of Russia. In 2024, we plan to double the number of regions where the operator is present. Our subscribers are attracted by favorable conditions, convenient connection and safe use of communication. We work with different segments of the population, actively support social categories. For people of retirement age, we provide preferential tariffs for communication services. Similar conditions apply for self-employed VTB clients. We intend to continue to actively develop geography and strengthen the position of VTB operator in the market of mobile communications and digital services, − said Alexey Chernetsov, CEO of VTB Mobile. | |
Residents of 27 entities can connect to a mobile operator, regardless of whether they are bank VTB customers. The mobile operator does not allow substitution SIM of cards and spam calls, and also protects subscribers from paid subscriptions and unexpected write-offs. SIM cards are issued in all regional branches of VTB serving individuals. In many regions you can also arrange, with virtual card - eSIM its help the owners of a number of models smartphones can connect mobile communication remotely through " application ID.Link." Soon this service will be available in all regions of presence.
Appointment of Alexey Chernetsov as General Director
From April 1, 2024, Alexey Chernetsov was appointed General Director of VTB Mobile, who moved to this position from PJSC Rostelecom. In this post, he is responsible for the development and strengthening of the position of VTB operator in the market of mobile communications and digital services, representatives of VTB Bank told TAdviser on April 1, 2024. Read more here.
2019
Beginning of work in St. Petersburg and Leningrad region
On October 30, 2019, VTB Mobile began working in St. Petersburg and the Leningrad Region. At the initial stage, you can get the operator's SIM card in four branches of VTB Bank.
Anyone can connect to VTB Mobile regardless of whether he is a client of VTB Bank. The starter package of services is provided free of charge until the end of the month of connection. As part of the Basic tariff, VTB has free mobile communication for active customers - 150 minutes of calls in Russia, 50 SMS, 3 GB of Internet traffic. To do this, it is enough to make purchases on the "Multicard" from 5 thousand rubles a month. At the same time, VTB provides a discount on other tariff plans for active customers.
| | Our goal is to provide quality service to the maximum number of customers. The launch of two capitals on the market will give us the opportunity to increase the subscriber base and gain the necessary experience for further regional expansion. Already in November, we will expand the number of offices in Moscow, and next year VTB Mobile plans to cover more than 15 regions of the country, "said Maxim Sharkov, CEO of VTB Mobile. | |
Launch of VTB Mobile
On September 25, 2019, VTB informed TAdviser about the start of the work of the virtual mobile operator - VTB Mobile. It was launched on the basis of the radio access network and the Tele2 IT infrastructure. Anyone can test the service, regardless of whether they are a bank client. At the initial stage, the operator's SIM card can be obtained at five VTB offices in Moscow. The starter package of services is provided free of charge until the end of the month of connection.
One of the main advantages is free mobile communications on the Basic tariff, which monthly includes 3 GB of Internet traffic, 150 minutes of calls in Russia, 50 SMS for VTB customers (Multicard owners who make card purchases worth more than 5 thousand rubles a month).
VTB's active customers receive a discount on other tariff plans:
| 150 minutes | 500 minutes | 1000 minutes | |
| 3 ГБ | Free (Basic tariff) | 100 ₽ | 200 ₽ |
| 10 ГБ | 100 ₽ | 200 ₽ | 300 ₽ |
| 20 ГБ | 300 ₽ | 400 ₽ | 500 ₽ |
Depending on the volume of calls or Internet traffic, users can independently choose the tariff and communicate unlimited within the network. International roaming is provided to those traveling abroad with special options to save money on calls and the Internet. Also, subscribers will be able to pay for additional services with bonuses from VTB's Multibonus loyalty program. When connected, you can switch with your phone number saved.
| | In line with our strategy, we are developing a single digital ecosystem of the bank. Its own mobile operator is one of its first projects. Our customers will receive a simple, convenient and safe service under a single VTB brand. For September 2019, we launched it in Moscow, but soon SIM cards will be available in St. Petersburg, and in 2020 - in other cities of Russia, 'noted Anatoly Pechatnikov, Deputy President-Chairman of the Management Board of VTB
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| | By creating a mobile operator, we aimed to make the service profitable, safe and easy for customers. This is an understandable line of tariffs, including free communication, a convenient mobile application, the absence of unnecessary services and subscriptions, protection measures against SIM card substitution, | |
| | The development of MVNO projects is one of the key areas of development for Tele2. As a mobile operator, we are ready to provide our partners with a cellular network and a high level of support, to implement projects of a federal scale. The launch of VTB Mobile on the Tele2 network will allow the bank to provide its customers with interesting and comprehensive services: the ability to combine financial and telecom services, make cross-offers and connect them with the bank's loyalty programs. In turn, we continue to actively invest in infrastructure, so partners can be confident in the high quality of mobile services, clarified Sergei Emdin, Tele2 CEO
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Changing the tariff plan and setting up services are available to subscribers in the VTB Mobile mobile application. For communication services and classic banking products, users can contact a chat, contact center or branch of VTB Bank.
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