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Geecko

Company

Content

Owners

+ Agency for Strategic Initiatives (ASI)

Geecko is a service for the development of the HR brand of IT companies. The startup offers a solution to attract and retain programmers through game mechanics, due to which, according to the creators of the project, companies will be able to significantly reduce the cost of attracting software candidates, quickly evaluate their professional level, and develop a strategy for long-term work and retention of specialists.

Geecko was founded in 2018 by IT entrepreneurs Maxim Meshcheryakov, Nikita Obukhov and Ilya Sergeenko (co-founder of Tickets Cloud).

Performance indicators

2021: 4x revenue growth

According to Geecko's own data, in 2021 the company quadrupled revenue. At the same time, absolute indicators are not disclosed.

History

2022: Raising $1 million, including from IIDF

On January 17, 2022, the Internet Initiatives Development Fund (IIDF) announced its investment in Geecko. Several more investors also invested in the platform for hiring programmers (their names are not disclosed, as well as the estimated value of the startup and the share of investors in it). In total, the company raised $1 million.

According to the press service of the FRII, Geecko intends to spend the money received to maintain the active growth of the company and develop sales in the American market.

Geecko, founded by Russians, raised $1 million to attract programmers
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We have known the team for a long time and will support them in their further development, "said Vadim Kazinets, investment manager of FRII.
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According to the fund, the Geecko platform reduces the cost of attracting and the cost of testing specialist skills in comparison with traditional hiring methods (recruiting, headhunting) by using alternative channels for attracting candidates (HR marketing activities, creating games for testing developer skills, etc.). Geecko makes for its clients a selection of potential candidates with the required set of skills and characteristics, which "improves the effectiveness of hiring, as well as develops their HR brands." The company is developing a B2B/B2E product that can solve the problem of attracting and retaining programmers through game mechanics. It works like this:

  • the customer contacts Geecko and lists the technologies and skills that new employees should possess.
  • Geecko creates a game where you need to program and own customer technologies. The one who has the skills pumped in better than the rest will win.
  • the customer watches the participants, evaluates their skills and invites the winner along with the players he likes to the team.

The main customers of the startup are large business with a high need for annual hiring of programmers. Geecko passed the American accelerator Alchemist and began selling in the US market.

2021: Raising $600,000 from Angelsdeck

January 18, 2021 it became known about the attraction by Geecko of investments in the amount of $600 thousand from members of the club of venture investors Angelsdeck. What time the startup was estimated according to the results of the seed round is not reported.

The syndicators of the transaction were AltergateYevgeny Galiakhmetov, the founder of Altergateev, and Igor Kaloshin, the founder of the Angelsdeck club. Co-investors were 11 club participants including Sergey Dashkov, Denis Beloglazov, Nikolai Guzakov, Alexander Catalov.

According to TAdviser in Angelsdeck, Geecko intends to use the funds received, "strengthen analytics of behavioral patterns," as well as sales-related processes. As part of the Alchemist Accelerator program, the company is focused on sales in the United States, the club noted.

Service to attract programmers Geecko received $600 thousand investment from Angelsdeck
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The deal with the Geecko project is unique in several aspects: firstly, we liked the project so much that we reserved the entire round for the club, that is, it turned out an exclusive offer only for club members, and secondly, the round was assembled almost instantly and even with retransmission, "said Igor Kaloshin.
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According to him, Geecko has every chance to become a company worth $1 billion, since it "wins the hearts of programmers."

According to Geecko's own data, by January 2021, 80 thousand people were registered on the platform, the user base is growing by an average of 15% per month. The startup previously conducted pilot projects with Sber, VTB, Megafon and Luxoft.