Aurus Motors

Aurus Motors the Russian automobile is a luxury company founded in 2018, originally as a Russian motorcade brand until 2021.

Performance indicators

2022: Sales of 31 vehicles

In 2022, 31 Aurus cars were sold, which corresponds to 8.2% of the total Russian luxury car market. This is evidenced by the data of "Autostat," published at the end of March 2023.

Most of the new Aurus were purchased in Moscow (23 cars) and the Moscow region (5 pieces). In St. Petersburg, the Kurgan region and the Krasnodar Territory, one luxury car of the brand was bought.

Aurus Senat car

Analysts of the agency noted that legal entities became the owners of 21 Aurus in 2022, and the remaining 10 cars were registered for individuals. Experts receive information about cars registered in the traffic police using the system of electronic passports of vehicles (EPTS).

By the end of 2022, only the Senat sedan was on sale, the price of which for one of the capital's dealers starts at 38,835,600 rubles. The machine is equipped with a 4.4-liter V8 with dual turbocharging. Its power is 598 hp and 880 N·m of torque. Paired with it is an electric motor, the power of which at its peak is 62 hp. The power plant works in conjunction with a nine-speed "automatic."

In the fall of 2022, mass production of the Komendant crossover began, sales of which will begin in 2023. The car is equipped with the same hybrid power plant as the sedan, and the preliminary price for the car on the website of one of the brand's dealerships is 37,550,000 rubles. In 2025, the company in Yelabuga plans to master the production of an elongated version of the Senat sedan, which, in turn, will be facelifted by that time.

In addition, it became known earlier that Aurus is considering the possibility of starting selling the Arsenal minivan and the Merlon motorcycle on the Russian market.^[1]

History

2024

Sollers sold stake in Aurus

Sollers left the co-owners of Aurus, selling its 0.5 percent stake in the Russian luxury car manufacturer Heath Motors Rus. The financial terms of the transaction were not disclosed.

We remain an industrial partner of the project and continue to provide services for welding and painting Aurus bodies, Sollers told Interfax, commenting on the sale of a stake in Aurus LLC in favor of Hit Motors Rus LLC.

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Aurus

According to the agency, citing the Unified State Register of Legal Entities (USRUL), the main owners of Aurus by the end of April 2024 remain the subordinate Ministry of Industry and Trade FSUE NAMI (63.5%) and the Arab fund Tawazun, which entered the company's capital in 2019, having received this share in exchange for 110 million euros of investments.

As for Hit Motors Rus LLC, little is known about this company. According to Interfax, the company is 99% owned by the Kazakh Kazakh TOO "High End Assembly Technologies Motors." Another 1% is owned by Hans Peter Moser, the general director of the Moskvich Moscow automobile plant, who a few years earlier headed the project to create the Kamazov family of K5 trucks. Hit Motors Rus itself, as of the end of 2023, owned 51% of the manufacturer of Kamaz LCV Compass (Trucks Vostok Rus LLC, a former joint venture between KamAZ and Daimler). Also, this company at one time owned 50% of shares in Volga Industrial Engines LLC (joint venture with Chinese Weichai).

KamAZ, at the request of the agency, did not comment on the change of ownership of the 0.5% stake in Aurus and only noted that KamAZ is not a member of Hit Motors Rus LLC. Aurus cars are assembled at the Sollers plant in Yelabuga^[2]

Localization of Aurus car production in Russia reached 90%

Localization of Aurus car production in Russia reached 90%. Such data in April 2024 was cited by Alexander Lebedev, deputy director of the Unified Modular Platform project at FSUE NAMI.

According to him, almost all components of the Aurus design are produced either in Russia or in friendly countries. Lebedev recalled that Aurus cars were developed in close cooperation with European, South Korean and other partners. An important role, for example, was played by Porsche Engineering, which supplied key components for the V8 engine. Also, the parts were purchased from the Japanese IHI, Robert Bosch, Edscha and other companies, some of which owned enterprises in Russia.

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Aurus

The deputy director of the project "Unified Modular Platform" FSUE "NAMI" stressed that Aurus has transferred the production of part of the components from European to friendly countries of the Russian Federation. By April 2024, the company is still experiencing a shortage of components, but it is gradually decreasing, Lebedev explained.

Aurus cars are produced in Yelabuga, by April 2024, Senat sedans and Komendant SUVs are produced on the site.

The Aurus range also includes the Aurus Arsenal minivan. It is assembled by the forces of FSUE NAMI mainly for the needs of the Special Purpose Garage, a division of the Federal Security Service of Russia, which is responsible for the safe movement of the president, prime minister, who have arrived on a visit from foreign leaders. However, a small production batch of Aurus Arsenal minivans is planned for next year. The vehicle's propulsion system is similar to that mounted on Senat sedans.

In 2025, mass production of the extended version of the Aurus Senat may begin. A partition will be installed in the cabin, two separate seats are provided at the back.^[3]

Aurus cars will be assembled at the former Toyota plant in St. Petersburg

Aurus cars will be assembled at the former Toyota plant in St. Petersburg Shushary. This became known on January 19, 2024.

On this day, the Kommersant newspaper published an article in which it reported that the company was looking for employees in the city. According to the publication, the legal entity "Shushary Auto" was headed by the general director of Aurus Andrei Pankov. The legal entity owns the former Toyota plant in St. Petersburg. In addition, he headed JSC Avtozavod Severnaya Zvezda (created in 2023), owned by Irina Rostova with mail on the kamaz domain.

Aurus to be assembled at former Toyota plant

According to the newspaper, Aurus St. Petersburg is interested in creating production, Gazprom"" which, as they wrote "," Sheets citing sources at the end of October 2023, may enter the capital of Aurus with a share of up to 40%. Now Aurus belongs to FSUE "" US(63.5%), the Arab Fund (Tawazun 36%) and "" To Sollers(0.5%), which became the production partner of the project.

Automotive expert Vladimir Bespalov, in a conversation with Kommersant, noted that the Aurus project has plans to expand production and the line of cars, and in general it is logical to use the capacities already available to US for this. There is good infrastructure at the site in Shushary, and logistics with the region are well built, the analyst adds.

If the product goes well in the market, it will help load the site, he added.

The fact that the former Toyota plant in St. Petersburg will be engaged in the production of Aurus cars was also reported by the Russian Car Telegram channel.

Toyota seems to have found more specialized use than assembling BAZ trucks and E-Neva electric vehicles. There they want to do some massive Aurus. Roughly in Toyota Camry format. This does not interfere with the creation of a technopark on the territory of the plant, there will be enough space for several projects, - says the publication of the channel.[4]

2022

Andrey Pankov became the new CEO of Aurus

On December 28, 2022, the appointment of Andrei Pankov as the new head of Aurus was announced. He replaced Nikolai Khodosevich, who in January 2022 was appointed acting general director of Aurus. Read more here.

The Ministry of Industry and Trade approved the application of Aurus for 4.7 billion rubles of investments in the production of hybrid cars

At the end of July 2022, the Ministry of Industry and Trade approved Aurus' application for 4.7 billion rubles of investments in the production of hybrid cars. We are talking about the conclusion of a special investment contract (SPIC).

As part of the competitive selection, Aurus's application for the conclusion of the SPIC was approved. This will be the first special investment contract, the parameters of which provide for the production of cars with a hybrid power plant, - quotes Interfax the "" statement of the First Deputy Minister of Industry and Trade. Vasily Osmakov

The Ministry of Industry and Trade approved the application of Aurus to invest in the production of hybrid cars

According to him, according to the results of the project, it is planned to produce more than 7.5 thousand cars. At the same time, no technical data of vehicles planned for release under the SPIC have yet been provided by the end of July 2022. In fact, the only power plant that Aurus cars are now equipped with is already a hybrid. The 4.4-liter V8 in its composition, combined with an electric motor, develops 598 horsepower.

On July 17, 2022, Aurus reported that its production site in the Alabuga special economic zone in the Republic of Tatarstan was preparing for the serial production of Komendant SUVs.

The Aurus plant in the Republic of Tatarstan continues to operate normally, preparatory work has already been launched at production, which is necessary for the upcoming serial production of Komendant cars. The company is currently focused on preparing for the premiere of the SUV, in which it will be presented to the general public, Aurus said.

Aurus noted that most partners continue to cooperate with the company. With alternative suppliers, contracts are concluded for the supply of components and materials that fell under the ban on imports to Russia.^[5]

Notes