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Digital Television (CTV) is a joint project of VGTRK and Rostelecom. Under the brand "Digital Television" thematic channels of educational, children's, film and entertainment topics are combined.
2025: Availability of the media holding's off-air channel package on the Synterra Media platform
Sinterra Media and Pike Media Lab and Satellite Television (part of the Digital Television media holding) have agreed on a strategic partnership in the field of TV signal delivery and processing. Now the package of thematic TV channels "Digital Television" is available on the platform "Synterra Media" for more than 400 operators of cable and satellite TV. Rostelecom announced this on September 8, 2025. Read more here.
2016
CTV revenue up nearly a quarter
The revenue of Digital Television (CTV) grew by almost a quarter (23%) in 2016 - to 2.24 billion rubles, Vedomosti writes with reference to Dmitry Mednikov, deputy general director of VGTRK, which owns about 59% of CTV. The remaining share is owned by Rostelecom, whose head Sergei Kalugin also confirmed the performance of the CTV.
The company receives the bulk of its revenues, up to 80%, through deductions from Russian cable and satellite TV operators, but the CTV plans to reduce this figure to 40%, while increasing revenues from foreign business.
"Over thepast two years, we have been actively selling our content, primarily animated series and educational documentaries in global markets. To do this, we translate content into several languages, "Mednikov quotes the publication.
According to him, DTV plans to promote mobile applications in foreign markets. So far, the company's content is available in Asian countries - China, South Korea, Malaysia, Indonesia, as well as in Eastern Europe. Despite the plans announced in 2015, the DTV has not yet been able to enter South America, as in the USA and Western Europe.
The company's investments in the development of new areas amounted to more than 1 billion rubles in 2016 - thus, the company is currently unprofitable, but Mednikov called it a "conscious investment in the future."
VR Development Consortium
Russian companies operating in different media segments - Digital Television, animation studio, Engine television graphics studio, Vizart Lab mobile application developer and the Interactive MULT Institute of Modern Media - announced in the summer of 2016 the creation of the first Russia consortium in the field of development. virtual reality More. VR Consortium
Consulting and research companies predict the rapid growth of the VR and AR market in the next 5 years. In particular, the company's PricewaterhouseCoopers (PwC) report "Entertainment and Media Industry Overview: Forecast 2015-2019" said that a breakthrough in virtual reality is expected in 2016, which will attract more users in 2017 and 2018. In 2016, the first luxury VR helmet kits from Oculus, Sony and HTC for immersion in virtual reality will be released, after which other manufacturers will present similar equipment. Digi-Capital analysts predict that in 2020 the global market for the production of VR content in different directions will exceed $30 billion. At the same time, more than half of this amount will be spent on films, television programs and games in virtual reality format.
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