InSales
Content |
Owners
InSales (Insight Rus LLC) is a Russian company developing innovative software in the field of e-commerce, providing services to companies and individuals from Russia, Ukraine, Belarus and the Baltic countries. Based on its online shopping platform, InSales offers a wide range of additional services: online store design, online store promotion, order delivery, customer relationship management (CRM).
Subsidiaries, business areas
Head office in Moscow.
Representative Office for the Baltic States in Tallinn, Estonia.
Projects, products
As of April 2021, InSales is developing software for entrepreneurs working in the field of e-commerce in Russia, Kazakhstan and Ukraine. The company focuses on working with clients from the medium and small business segments.
The InSales platform takes on all the main technical tasks of the Internet entrepreneur, including the development of the design and content of the site, administration, inventory and order management, communication with customers, integration of delivery and payment solutions, business promotion, etc.
The InSales service allows you to open your own online store in a few minutes, add descriptions and images of goods, set up payment methods and start selling. Customers have access to prompt processing of orders, assigning discounts, unloading goods to the Yandex.Market.
The InSales platform is provided to customers as a Software as a Service software service. This approach in the field of development ON is recognized as Gartner the most promising in the next 10 years.
History
2021
Closing the sale of the share to Sberbank
On July 1, 2021, Sberbank announced the closure of the transaction for the purchase of the InSales platform, which provides services for the development of online trading. As part of the deal, Sberbank received a stake of 80% in InSales, 20% remains with its three founders and top managers.
Based on InSales solutions, entrepreneurs can easily and efficiently launch and manage an online business: create an online store, bring their goods to marketplaces, organize sales on social networks, commodity aggregators, instant messengers, geoservices and other electronic storefronts. Thus, InSales can become a single window in e-commerce for companies that want to organize online trading channels with a minimum entry threshold and significantly increase their sales through comprehensive distribution.
{{quote 'mMany small business companies have a huge need to organize sales in the online trading market, but independent access to e-commerce requires serious competencies, time and financial costs. The InSales platform allows small companies to solve this problem by offering high-quality expertise and experience in implementing such cases. By closing the InSales deal, we will join forces and be able to provide customers with a qualitatively different product line that meets the modern needs of the business in digital transformation.
Our plans include the further active development of the InSales platform and its integration with both financial products and other services of the Sberbank ecosystem for legal entities, "said Anatoly Popov, Deputy Chairman of the Management Board of Sberbank.}}
Sberbank's purchase of an 80% stake in InSales
On April 12, 2021, Sberbank told TAdviser that an online trading management platform from InSales was joining its system - the parties signed legally binding documentation on the deal. As part of the transaction, Sberbank acquires a stake of 80% in InSales, 20% remains with its three founders and top managers. The closure of the transaction is expected in the second quarter of 2021 after the fulfillment of the postponing conditions. The amount of the transaction is not named.
Photo source: Pinterest
Sberbank and InSales plan to actively develop the platform, expand the list of offered services, enter other market segments and in the near future make it a single tool for managing online trade on all electronic storefronts, including all the necessary B2B services for Internet entrepreneurs.
InSales solutions allow entrepreneurs to launch and manage online businesses, including online retail, marketplaces, social media, and other electronic storefronts.
 | Joining InSales to the Sberbank ecosystem is primarily an additional opportunity for small and medium-sized businesses, which makes up the majority of our corporate clients - as of April 2021, more than 2.5 million legal entities. We want to take on the whole routine that prevents the entrepreneur from focusing on developing his business. And we are not just talking about creating an online store site, but about a full cycle of managing online sales. Our goal is to provide any company with the opportunity to start their online business efficiently using all available tools and sales channels. As of April 2021, more than 8 thousand active entrepreneurs are already operating on the InSales platform, the total turnover of which in 2020 amounted to more than 58 billion rubles. Thanks to the technologies, services, products and investments of Sberbank, the platform will be actively developed and supplemented by products and solutions - both the Sberbank ecosystem and other market players, as a result of which we expect that the scale of InSales business will multiply in the next few years. said Anatoly Popov, Deputy Chairman of the Management Board of Sberbank.
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| | Over the past 1.5 years, the online commerce market has made a qualitative breakthrough in new channels, technologies and online sales formats. These technologies are available mainly to large online retailers. And we, as a technology company, make these technologies available to a large range of manufacturers and retail. We remove technical barriers, allow you to work with all online sales channels without attracting technical specialists, development and integration. Maintaining a high rate of change and being at the forefront of online trading technologies requires a noticeable amount of investment. Therefore, this step is a natural response to market changes for us. Product synergies will make it possible to provide retailers and manufacturers with tools and services of a qualitatively different level: access to marketplaces, launch of their own online retail, automation of work with social networks and instant messengers, integrated delivery and payment reception infrastructure, noted Timofey Gorshkov, CEO and co-founder of InSales.
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2015: InSales.ru bought a rival service Torgg.com
The platform for online stores InSales.ru in early December 2015 entered into a deal to buy one of its competitors - the Torgg.com service. The [1]Within six months, Torgg.com customers will change the CMS system of the online store to a more professional solution from the company InSales.ru. The financial terms of the deal were not disclosed. At the time of the transaction, more than 1000 active online stores were operating on the Torgg.com platform. The service is provided using the Freemium model (free basic features and an expanded paid version). At the time of the transaction, InSales.ru had 5,000 online stores at paid tariffs, including projects such as PETER Publishing House, GoPRO, Coffee Cantata and Azbuka Vkusa (in St. Petersburg).
In 2015, InSales.ru was active in the online trading services market: InSales service was launched in August. Telephony, two new services were announced in October - InSales. Delivery (unified integration with all courier delivery services) and EKAM.ru (cloud service for automating retail trade and point of issue orders).
About half of the company's shares are InSales.ru owned by the Russian founders of the service, the second half is owned by a strategic Western investor. Previously, the controlling stake in the company was InSales.ru owned by the media holding Naspers (entered the company in 2011, having bought out the share of the AddVenture fund and partially the share of the founders). Naspers' shareholding was bought back in 2015 by the founders and strategic investor. Specific stakes and financial terms of the deal were not disclosed.
2013: Customer growth from 1,250 to 2,500
In 2013, the number of InSales.ru customers doubled, increasing from 1,250 to 2,500. The total value of orders processed by online stores on the InSales platform exceeded 4 billion rubles. At the same time, the total attendance of stores amounted to more than 300 thousand per day, which exceeds the attendance of top online stores on the Runet, representatives said InSales.ru.
Online stores on the InSales.com.ua platform in Ukraine processed more than 10 thousand orders. Indicators in Kazakhstan are rapidly catching up with Ukrainian, despite the fact that only six months have passed since the launch of the insales.kz.
Over the past year, a large number of updates have been released on the InSales online store platform. Thus, the company has released an application for iOS and Android. Mobile applications allow you to manage orders, monitor the work of couriers and managers of an online store and speed up delivery using your smartphone. At the same time, InSales clients have the ability to connect an independent template for mobile devices. The function is available from the Business rate. According to representatives of the InSales.ru, it will be equally convenient to make purchases in such a store both using a standard computer and using a smartphone or tablet.
In 2012, the "Quick Order" function from Yandex.Market became available for all stores on the InSales platform. The function saves time for ordering those users who have their own Yandex account and who have filled out the Quick Order page on Yandex.Market.
At the same time, the "Application Center" is now available for all InSales customers. "Over the past year, we have announced a competition for 1 million rubles and attracted new development partners, many of whom have created integration applications specifically for InSales. As a result, we have assembled all applications in a single center with convenient categorization, "the company said.
The list of supported accounting systems has also expanded. In addition to 1C: Trade Management, InSales customers can use systems such as Framework, MyWarehouse, R7pro and others.
Notes
- ↑ Torgg.com service is a cloud solution for creating an online store website. The company has been on the market since 2012 and has in its client portfolio about thousands of online stores operating both on a paid and free basis..
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