Tvzavr.ru TiViZavr

Tvzavr.ru (LLC "TiViZavr") - a licensed Internet cinema with mainly free content: films, cartoons, TV shows. Novelties of cinema from 29 rubles. The project was founded on April 7, 2010 and collected one of the largest collections of film prize-winners of film festivals. Tvzavr.ru is included in the TOP-5 category "Cinema" LiveInternet. The audience of the online cinema is more than 10 million viewers every month. The project develops its own CDN.

Activity indicators

2020: Losses - 19 million rubles

In 2020, Tvzavr's net losses under RAS amounted to 19 million rubles against 19.5 million rubles in losses a year earlier. RBC writes that the company's losses in 2019 were the first in four years.

2019

The volume of compensation for an individual accident grew by 25%, reaching 950 million rubles. At the same time, the growth in revenue from video advertising amounted to 25%, while sales of paid content tripled. The active growth of paid subscriptions in the company is associated with the release of top blockbuster films on the platform, as well as with the development of the subscription model.

In 2019, the number of unique cinema users per month increased to 40 million people. One of the main drivers of growth was the increase in the number of users on Smart TV, as well as the expansion of the pool of viewers from the CIS. However, most of the TVzavr audience is mainly residents of large cities of Russia aged 25-45 years. The amount of content in the TVzavr library has grown to 55 thousand units and has changed significantly.

2018

Revenue for this period increased by 40% compared to 2017 and reached 770 million rubles. At the same time, the growth in revenue from video advertising amounted to 40%, and sales of paid content increased 2.5 times.

"Over the past few years, the growth of revenue from the advertising model of the online cinema TVzavr has been ahead of market indicators. According to preliminary estimates, in 2018 we grew twice as much as the market. In addition, this year we have significantly increased content sales, which also positively affected the company's total revenue, "said the commercial director of TVzavr [Davydova Varvara]]. - Such growth of advertising model is primarily connected with increase of Smart TV monetization: more advertisers prefer this particular platform. Also important factors in the growth of advertising revenues were the arrival of new customers, an increase in the number of special projects, the use of new formats and technologies. "

In 2018, the number of unique users per month increased to 35 million people. One of the main drivers of growth was an increase in the number of users on Smart TV. Most of them are residents of the central region of Russia aged 25 to 44 years, having an average income.

2017

Revenue increased by 100% compared to 2016 and amounted to 550 million rubles. Revenue from paid content has tripled. Nevertheless, video advertising still brought a significant contribution to income growth: its share in the company's total revenue was 45%.

"The share of advertising revenue in the revenue of TVzavr increased by 45%, while the video advertising market itself, according to IMHO, grew by 24% compared to last year. We associate this growth with an increase in the number of users of our Smart TV application and an increase in the interest of advertisers in this platform, an increase in revenues in the CIS countries, with the development and promotion of an online cinema (including our offline projects with the network of fitness clubs World Class, the Tretyakov Gallery, with the children's city of the Kidburg professions), as well as with an increase in the number of unique users, "said Davydova Varvara, commercial director of the service

In 2017, the number of unique users per month compared to 2016 increased by 17%, reaching 30 million people. Most of them are residents of the central region of Russia aged 25 to 45 years, having an average income.

2016

The company's total revenue for 2016 was 50% higher than the same period in 2015 and amounted to 275 million rubles. Profit amounted to 10 million rubles.

The main factors for making a profit, the general director of the video service Surygina Marina considers the optimization of the company's business processes, reducing the cost of delivering content by creating and maintaining his own CDN.

2015

TVzavr.ru in 2015 received an income of 180 million rubles. Tvzavr.ru revenue from advertising also doubled, and revenue from paid services grew even more intensively - 2.3 times. In general, the number of paying users over the past year increased 2.7 times. The total audience of Tvzavr exceeds 22 million users per month, and the number of content - 40 thousand units.

In 2015, TVzavr launched a project for people with hearing impairment, brought various games to its platform, announced the launch of an application with exclusively Russian content, which officially launched on April 12, 2016 in 248 countries.

2014

The audience of the online cinema service Tvzavr.ru quadrupled in 2014 and reached 14 million unique users per month. Of these, 28% are Smart TV subscribers, 60% are web users, 12% visit the site from mobile devices.

The company's revenue for 2014 amounted to 100 million rubles. According to the top manager, in 2015, the online cinema expects to double this figure, bringing it to 200 million rubles.

History

2021

Closing of service

In June 2021, it became known that the service stopped working.

Debt exceeded 100 million rubles, creditors want to bankrupt the cinema

At the end of April 2021, it became known that Tvzavr creditors appealed to the court with a request to declare the online cinema bankrupt. The total debt of the company exceeds 100 million rubles.

According to RBC, on April 21, 2021, the Moscow Arbitration Court adopted a statement by Nikita Kisloshchenko declaring Tvzavr bankrupt. Kisloshchenko in early March 2021 notified the video service of his intention to go to court with a request to declare the company financially insolvent.

The debts of the online cinema Tvzavr exceeded 100 million rubles, creditors demand that it be declared bankrupt

Earlier, Nikita Kisloshchenko sent a lawsuit to the Khamovnichesky District Court of Moscow to recover debt from Tvzavr for advertising services in the amount of 28.8 million rubles. The lawsuit was granted on February 2, 2021.

Another lender of the online cinema, Elektroavangard LLC, which specializes in equipping enterprises, also announced its intention to declare bankrupt. Taking into account interest, the video service owes 27.4 million rubles to this lender, the publication indicates.

In 2020, four lawsuits totaling 70.2 million rubles were filed with Tvzavr in the Moscow Arbitration Court, and from the beginning of 2021 to the end of April, the company received five more claims for 39.7 million rubles.

According to experts interviewed by the publication, Tvzavr's financial problems began in 2020. According to TMT Consulting estimates, among online cinemas operating according to the subscription model, Tvzavr in 2020 occupied 3% of the market.

At the same time, the owner of Tvzavr Ruslan Kaftanatiy promised to invest at least 1 billion rubles in the development of the service in 2020-2021. He said that the company came to the need to consolidate the property, and after that - to attract external investors for further work on the project.^[1]

2020: Negotiations on the sale of the company for 1 billion rubles

Ruslan Kaftanatiy was looking for a buyer for a video service throughout 2020, two top managers of telecommunications companies said. This is confirmed by the interlocutor of Vedomosti, close to Tvzavr. Kaftanatiy planned to sell the asset for 1 billion rubles, which is approximately equal to one annual revenue of Tvzavr: in 2019, according to his own data, it amounted to 950 million rubles. Most of the revenue comes from advertising, the sale of which since 2013, on the basis of an indefinite exclusive agreement, was carried out by IMHO seller (part of NSC, a technology partner of the National Advertising Alliance). To the greatest extent, the owner of tvzavr advanced negotiations with the Tricolor company, but they did not complete the deal, Vedomosti interlocutors know.

2019: tvzavr changed owner

Ruslan Kaftanaty redeemed a majority share of tvzavr Internet movie theater from the partner of Elena Subbotina. More than Ruslan Kaftatiy owned 25% of the tvzavr business, while Elena Subbotina owned 75%. He plans to make of all the assets of the largest IT holding^[2]1 billion rubles. own funds Tvzavr has changed owner.

After the transaction, Ruslan Kaftanatiy becomes the only shareholder of TiViZavr LLC, as well as all its projects, including foreign ones. This was reported in tvzavr. In addition to TiViZavr, Ruslan Kaftanatiy will buy from Elena Subbotina 100% of TiViZavr Development LLC and MoviesChain by tvzavr LTD, which, with the support of the Skolkovo Foundation, are engaged in the development and promotion of the MoviesChain by tvzavr project on the international market. Earlier, Ruslan Kaftanatiy did not take part in the management of the tvzavr and MoviesChain business.

As specified in the company's message, the transaction for the transfer of property to TiViZavr Development LLC was registered on December 11, 2019. The transaction for TiViZavr LLC is at the completion stage. As the representative of tvzavr Olesya Teplova clarified ComNews, Elena Subbotina after the completion of the transaction will not be related to the company.

Ruslan Kaftanatiy will create an IT holding, the main asset of which will be the online cinema tvzavr (OOO "TiViZavr"). At the moment, tvzavr is one of the fastest growing online cinemas in Russia and the CIS countries. Tvzavr works according to a mixed model of content distribution: 90% of online cinema revenues are brought by an advertising model, and 10% by a paid one. Today, the service is presented on all key platforms: Smart TV, mobile (IOS and Android) and web (PC). The monthly audience of tvzavr is 35 million unique users per month. The company's revenue for 2018 amounted to 770 million rubles. and showed an increase of 108% compared to the same period last year. According to preliminary data, revenue for 2019 will grow by about 20% compared to last year.

In addition to the online cinema, the holding will also include LSV LLC (Network Video Laboratory, developing computer software), Active Video LLC, TiViZavr Development OOO, MoviesChain by tvzavr LTD and other companies of Ruslan Kaftanatia.

2018: Divan.tv sells content from the library Tvzavr.ru

According to a message dated December 4, 2018, the Ukrainian interactive television service will Divan.tv sell content from the library of the Russian online video service Tvzavr. This was told by the commercial director of Tvzavr Varvara Davydova.

Videos from Tvzavr became available on the Divan.TV website - they are appropriately marked. According to representatives of Tvzavr, on the "Sofa" a significant part of the library is available, numbering 50 thousand positions. Divan will pay a Russian partner for each appearing subscriber (subscriptions cost 49-300 hryvnias per month), the amount of deductions is not disclosed.

Tvzavr and Divan.TV are almost the same age, they are one of the oldest players in the video on demand market, but they are not leaders in their countries. Unlike Russia, the market share of such services in Ukraine is more difficult to calculate, since some companies on the stock exchange have not yet disclosed their financial indicators. Nevertheless, based on visit statistics, the largest players here usually include YouTube, Megogo, OLL.tv, Divan.tv^[3].

2017: Huawei and Tvzavr become partners in creating a 4K ecosystem in Russia

Huawei and the online cinema Tvzavr signed an agreement at the beginning of the year on joint technological cooperation in the development of the 4K ecosystem in Russia. Huawei will act as a manufacturer of interactive TV platform and infrastructure solutions for the transfer of video content and subscriber devices, and Tvzavr will provide its resources in the field of 4K content for joint projects. The main goal of the cooperation is to promote the introduction of the latest technologies for transferring video content on the Russian market. The largest online cinema Tvzavr became the first Huawei partner from the online video segment.

Шаблон:Online Video

Notes