Megogo.net Megogo

The Megogo video resource is multi-screen and is available on all top-end devices: in TVs, LG,, Sony,, with Samsung Panasonic Philips Toshiba Smart TV function, Ritmix and Explay multimedia players, on Dune HD, Aura media consoles, in Pocketbook e-books, etc., as well as in mobile devices on platforms, and. Android iOS Windows Phones

Business model

95% of all Megogo.net content is available for viewing completely free and will always be free (July 2012). Unfortunately, not all films are allowed by copyright holders to be provided to users on the advertising model when the advertiser pays to watch, and not the viewer himself. Therefore, some new movies can be presented for a minimum fee.

As for the business model of the video service in 15 countries of the post-Soviet space, the company will still rely on the "advertising model" and in some cases offer premium novelties for a fee.

History

2023: The service's popularity map by country

2022: Leaving Russia

In early March 2022, the Megogo online cinema, founded by Ukrainian entrepreneur Vladimir Borovik, stopped working in Russia. As the general director of the company Viktor Chekanov told Vedomosti, the activities in the Russian Federation had to be curtailed due to the withdrawal of the franchise by the "founders of the brand."

According to TMT Consulting for the first half of 2021, Megogo's share in the Russian online cinema market was 7.4%. The service ranked fourth among the leading online platforms on the Russian market.

Megogo calls itself the largest video service in Eastern Europe for watching online video and TV. By March 2022, the company estimates the monthly audience of the service at 40 million unique users in the CIS countries. The resource offers customers more than 77 thousand units of video, including 5 thousand films and TV series, as well as cartoons, shows and music videos. Most of the content is offered by paid subscription.

Servers companies are located on, To Ukraine its head office is located in Kyiv. There are also offices in Almaty, Baku, Chisinau,, and Minsk To Moscow Riga.

In the last days before the closure in Russia, Megogo experienced technical problems in the country and was unavailable to users. On February 28, 2022, the company announced a hacker attack, as a result of which a section with TV channels became unavailable in the Russian Federation. At the same time, films could still be watched.

In addition, in early March 2022, users reported that LG the LG Channels service stopped working on TVs to watch television channels. It was developed by Megogo.

Kartoteka.ru According to the legal entity of the video service in Russia, Megogo LLC belongs to the Cypriot Magavin Enterprises Limited. The owner of 99% of this company through a chain of companies is Cypriot Dimostenis Christomilas, indicate Sheets"."^[1]

2017

Megogo unveils style update and announces set-top boxes

The changes affected not only brand updates, but also the visualization of the service as a whole. The company believes that these innovations will allow the user to better understand the service and its capabilities.

"For us, this is a conscious and necessary step, because MEGOGO, as a project, has long gone beyond the usual understanding of the" online cinema, "comments Viktor Chekanov. The service began its work in 2011 in 15 countries of the post-Soviet space. For 6 years of operation, MEGOGO has scaled its activities around the world and now works with several digital products at once: VOD content available to users using advertising, transaction and subscription models; broadcasting TV channels - being the first online cinema to launch TV, today more than 200 TV channels broadcast for users in the service; in 2015, the service released the first VR application for the mobile platform, and in 2016 began broadcasting cultural events.

The company plans to release monobrand MEGOGO BOX consoles on sale, where all products of the service (cinema, TV, broadcasts) will be available. Until now, this market has developed through operator activities. The company believes that this product will help popularize the service among those who still use traditional methods of viewing content - TVs without the Smart-TV function. MEGOGO CEO in Russia, Viktor Chekanov explains: "According to our estimates, such TVs in the country have the ability to connect set-top boxes, but do not have SMART-TV, more than 55 million, and the need for entertainment is just as great. Therefore, our main goal is to make these entertainment accessible to everyone, through one entry point - MEGOGO. "

The sale of single-brand boxes will be carried out throughout Russia through electronic and traditional retail channels, as well as through its own service. The cost of the "box" will not exceed 4999 rubles, while the video service takes over the cost of delivery to anywhere in the country. Together with the console, customers will receive an additional 12 months of access to the subscription, which already includes both films and TV channels.

Payment Security Certificate

Megogo's video service received a certificate of compliance with the PCI DSS (Payment Card Industry Data Security Standard) in the spring of 2017. The online cinema passed the corresponding audit, scanning the information infrastructure of the service and conducting specialized trainings for employees.

The company received the second level of certification, which will allow it to process up to 6 million card transactions per year, the Megogo press service said. Representatives of the service hope that this step, among other things, will attract those who may have wanted to buy earlier, but were wary of any transactions online.

2016

Revenue growth of 71.5%

The service managed to gain 719.3 million rubles (excluding VAT), which is 71.5% more than in 2015 (then it was 419.4 million rubles).

Megogo continued to grow revenue from user payments. If in 2015 they occupied a share of 11% in the total revenue structure of an online cinema, then in 2016 - already 20.18%. And here it is easy to calculate that the service earned 145.1 million rubles on paid transactions last year, while in 2015 - over 46 million rubles.

It is noted that the volume of the paying audience over the past year has grown by 170%, and the ARPPU (average revenue per paying user) indicator - by 31%. The number of users making 2 or more purchases also increased - by 41%.

The service does not disclose the volume of the paying audience, as well as the ARPPU indicator in money, but in an interview with Cable Worker^[2], a Megogo^[3] said that most of his payments are subscription. Namely, 14% of these 20.18% are SVOD, 3% are TVOD and another 3% are EST.

The lion's share of transactional purchases (we are talking about TVOD/EST) is about 80%, it falls on foreign content. Despite the fact that there is more Russian content in the Megogo library - 58% versus 42% of foreign content. The online cinema explains this alignment in transactions by the fact that the service is aimed at a Russian-speaking user and therefore offers most of the domestic content according to the advertising model.

In general, 72% of the Megogo catalog (which is 78 thousand video units) is offered on the AVOD model, and 28% on the paid one. Compared to 2015, the catalog of paid products increased by 60%.

Megogo has taken up film distribution

In March 2016, Megogo video service officially announced the start of its own film distribution division MEGOGO Distribution in order to expand its business in the segment of independent film distribution for Russian-speaking markets.

The new direction was headed by Katerina Morozova, who had previously been involved in rental at Volga and A Company. The current shareholders of the video version became the owners of the MEGOGO Distribution division, and Vladimir Artemenko, the founder of TOPFILM Distribution, became the co-owner.

As part of a strategic partnership with TOPFILM, the new video service division will take over the film distribution of some of the films, as well as replenish its package with new releases. "We plan to purchase all types of rights, therefore, when sublicensing VOD content, MEGOGO Distribution will be guided solely from the considerations of financial expediency," explains Chekanov.

According to MEGOGO, the new division is a film distribution company, so windows of different types of rights will be determined in strict accordance with contracts with copyright holders and, first of all, without prejudice to cinema rental.

2015

Revenue growth of 86%

At the end of 2015, the service's revenue in Russia amounted to 419.4 million rubles, which is 86% more than in 2015 (it turns out that at the end of 2014, the revenue of an online cinema in Russia was about 225.5 million rubles).

If we talk about the structure of income, then most of them - about 89% (i.e. 373.3 million rubles), fell on advertising, the remaining 11-plus percent (or over 46 million rubles) - on user payments. Although the year before last, user payments occupied a share of only 2% of the company's total revenue (4.5 million rubles). Thus, the revenue of the online cinema from the paid model of monetization of content increased almost 12 times over the year, while SVOD showed an increase of 7 times, and TVOD/EST - 5 times. Megogo management connects such interest in paid products with the innovations of the service and the increase in the volume of the library due to major innovations and the content of independent studios.

Advertisement also showed growth - by 66%. "Despite the negative macroeconomic conditions, we, together with our seller, managed to significantly increase our advertising sales indicators compared to the previous year," comments Viktor Chekanov, General Director of the Megogo online cinema in Russia.

At the end of 2015, the audience of the video service on all platforms (web, Smart TV, mobile, STB) reached 17.2 million unique users in Russia (data on CDN Megogo for December last year).

More than 10% of the Russian Megogo audience used Megogo TV

More than 10% of the Russian audience of Ukrainian OTT the Megogo service, which has been operating on the territory since 2012, used Russia Megogo TV, launched in November 2014, according to a press release from the company.

According to the results of the first months of the service in the Russian region, Megogo TV was used by all age categories of users from 18 to 65 years old, but the prevailing age of the service audience is from 24 to 35 years old (35%) and 35-44 years old (16%).

The geography of use corresponds to the distribution of the main share of Megogo's audience in Russian districts: Central Federal District - 38.48%, Volga Federal District - 16.35%, Northwestern Federal District - 12.12%.

The most popular TV channels of the service were Russia Today, Sony Sci-Fi, Sony Entertainment Television, Tiji, RBC TV and My Planet.

As noted in the release, in mid-March 2015, Megogo expanded the package of television channels for the Russian region from 11 to 55. Russian users have access to both world famous news channels - BBC World News, France 24, Russia Today, and foreign entertainment channels - Sony SET, Sony Sci-Fi, Fashion TV, 3D Plannet, as well as domestic - "My Planet," "Science," "Hunting and Fishing," "Illusion +," "Russian Illusion," "Eurocino," sports - "Sport 1," "Football," music - A-One, Bridge TV and children's TV channels - Tiji, Gulli, "Mult," "Children's" and others.

2014: Megogo TV branded product launch

In late 2014, MEGOGO launched a new product under the MEGOGO TV brand. This is a new format for online broadcasting of TV channels available in one service for a single cost on any devices from web and mobile to SMART-TV. Today, more than 130 national and foreign TV channels are available on the MEGOGO TV service.

2012

Over the year - more than 75 million unique users from around the world

By the end of 2012, Megogo.net expected a monthly audience of about 2 million unique users, but in December this figure exceeded 13 million. While in January 2013, the monthly audience already amounted to 17.5 million viewers, and in February - reached 20 million. As of March 2013, the resource visits the day - 1.2 million users daily.

In total, more than 75 million unique users from all over the world visited the site in 2012.

In 2012, a contract was signed with the BBC, Euronews, negotiations are underway with other major studios. Megogo.net has already signed more than 200 different contracts with copyright holders, and the site has posted 20,000 hours of video. Thus, the legal video library of the service has become one of the largest in the CIS and Baltic countries and the first largest in all other countries of the world.

Among other strategic results of 2012, Megogo.net highlights the opening of representative offices in Russia, the Baltic States, Central Asia, Belarus, and the Caucasus. This allowed the company to adapt business processes, install caching servers and gain leading positions in the markets of all 15 countries of the former USSR.

An important step for the company was that Megogo.net opened access to video content for residents of all countries of the world. At the same time, the Russian-speaking audience of the planet is now offered a paid "subscription to the catalog," worth $10 per month. The resource began to gain popularity in the USA, Canada, Western Europe, Israel and other countries where the Russian-speaking diaspora lives.

A significant achievement in the company is called the fact that the video resource has become multi-platform. Megogo.net has released special applications for tablets and OS phones, Android Apple iPads. In addition, the online cinema has created applications for TVs with the function of Smart TV, production,,,, Philips LG Sony Samsung Panasonic. The service appeared in HD consoles.

Based on the statistics of the online cinema, Megogo.net, applications in SmartTV, smartphones and set-top boxes are already used by 20% of the total audience. The number of such users is growing by 3-5% monthly.

Obtaining the right to show cartoons of the Soyuzmultfilm studio

In July 2012, it became known that the largest studio of animated films in the USSR "Soyuzmultfilm" granted the online cinema the Megogo.net rights to show 875 of its cartoons.

These are full-length and short cartoons: "Winnie the Pooh," "The Return of the Prodigal Parrot," "Carlson," "A Kitten Named" Gav, "" Boniface's Vacation, "" Cipollino. " And also, "Crocodile Gena," "Three from Prostokvashino," "Bremen Town Musicians," "The Tale of Tsar Saltan," "Blue Puppy" and many others.

Шаблон:Online Video