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Performance indicators
2023: Turnover growth by 5 times
Ozon's turnover in Kazakhstan in 2023 increased fivefold compared to the previous year. The marketplace disclosed such data in April 2024.
From Ozon materials it follows that in 2023 the number of buyers for Ozon in Kazakhstan increased 6.2 times, and the number of sellers on the site increased 4.6 times. The number of orders in the Kazakh Ozon segment at the end of 2023 increased 16 times.
Ozon Kazakhstan has been developing logistics infrastructure in the country since 2021. By the end of 2023, the logistics capacity of the company in the region totaled two fulfillment centers - in Almaty and Astana. The number of points of issue of orders in 2023 in the country increased 27 times and exceeded 1300 compared to 2022.
The head of the last mile development of the company "Ozone Kazakhstan" Serik Kanapiyanov in a conversation with Forbes Kazakhstan noted that in 2023 there was an important stage for the company to form a base of buyers and sellers. Their number has grown several times, the range of goods on the site has increased 11 times. According to Kanapiyanov, Ozon intends to maintain the trend due to the high level of digitalization in Kazakhstan.
 | People here willingly shop on the Internet, so the market of Kazakhstan is very promising for the marketplace. In 2022 alone, the volume of local e-commerce increased by 30%, according to statistics, almost 50 million purchases were made online. So our business here will develop and, undoubtedly, grow, "he said. |  |
The growth rate of turnover of local entrepreneurs was largely influenced by the opening of logistics centers of the company in Astana and Almaty. With their help, Ozon reduced delivery times, which had a positive effect on the ranking of goods in search results.[1]
History
2025: Launch of logistics complex for ₽3 billion
In May 2025, Ozon launched a new sorting center in Ust-Kamenogorsk. The facility became part of a large-scale project to develop the logistics infrastructure of the marketplace in Kazakhstan.
The new sorting center is capable of processing up to 10 thousand orders per day, which is more than 300 thousand orders per month. The launch of the facility will allow residents of East Kazakhstan and Abay regions to receive orders two days faster, and local entrepreneurs to speed up the sending of goods to buyers throughout the country.
The fact that Ozon will build a logistics complex in Kazakhstan, the amount of investments in which will be about 3 billion rubles (15 billion tenge), the company said in July 2023. Then it was reported that the first stage of the facility will create 2,000 new jobs in the region.As Ozon's business develops in Kazakhstan, the logistics complex will expand due to the construction of the second and third stages of the facility, Ozon noted. Ozon's partner in the project was Focus Logistics, which is part of the Kazakh construction group Bazis.
Ozon Kazakhstan CEO Alexei Sapon noted that the company continues to expand the logistics infrastructure in the republic to reduce the distance between the goods and the buyer. According to him, the launch of the sorting center in Ust-Kamenogorsk is a response to the growing demand for marketplace services and will help local businesses increase turnover.
The new object allows you to receive goods, form orders and deliver them, as well as work with returns. Ozon has been developing logistics infrastructure in Kazakhstan since 2021. The company's logistics facilities in the republic include the largest warehouse complex and sorting center in Almaty, a fulfillment center and sorting center in Astana, as well as four sorting centers in Kostanay, Aktobe, Atyrau and Shymkent.
By May 2025, more than 370 million product names Ozon.kz presented to the platform. Business on the marketplace develops more than 80 thousand local sellers, and the number of active buyers exceeded 600 thousand Kazakhstanis. The company first announced plans to build a logistics complex in Kazakhstan in July 2023.
The first phase of the facility will create 2,000 new jobs in the region.As Ozon's business develops in Kazakhstan, the logistics complex will expand due to the construction of the second and third phases of the facility. The company's partner in the project was Focus Logistics, which is part of the Kazakh construction group Bazis.[2]
2023
Ozon shares allowed to trade on Astana stock exchange
Ozon's American depositary shares were admitted to trading on the Astana International Exchange (AIX) under the ticker symbol OZON. The press service of the company announced this on July 28, 2023.
Ozon securities trading on IX will begin on July 31, 2023. The marketplace will not issue new shares or securities in connection with the listing on the Astana International Exchange - already issued ADSs will be able to apply on the site. It is also noted that the listing on AIX does not affect trading on the Moscow Exchange - they will continue as usual. In addition, the retailer is in the process of appealing Nasdaq's delisting decision by the end of July 2023.
The company expects that listing on AIX could potentially increase the liquidity of ADS Ozon and provide investors, including international ones, with the opportunity to trade securities on the stock exchange.
| | AIX is a full member of the World Federation of Exchanges and is in the best interests of our investors. It is suitable for the circulation of American depositary shares and works on the basis of English law, which is familiar to most international investors, - explained the choice of site by a representative of Ozon. | |
Ozon has been actively developing business in Kazakhstan since 2021. By July 2023, the company operates two large fulfillment centers in Alma-Ata and Astana and announced the construction of a new logistics complex. Ozon also develops in Kazakhstan a franchise of a network of points of issue of orders under the management of local entrepreneurs.
| | The Ozon brand is gaining popularity in Kazakhstan: over the past year, sales of Kazakhstani entrepreneurs on the site have grown eightfold, today more than 15 thousand local sellers are already working with the marketplace. Entering AIX is an important measure to protect the interests of our investors, as well as the next step towards expanding our presence in the republic, the Ozon press service said.[3] | |
Opening of the second logistics center in Kazakhstan
On May 11, 2023, Ozon announced the opening of a second fulfillment center in Kazakhstan. It was launched in the largest city in the country - Alma-Ata. Thanks to this project, the marketplace expects to significantly increase the range of goods for local buyers.
| | The opening of a new warehouse complex in Kazakhstan will allow us to significantly increase the range of goods for local buyers and ensure storage of 720,000 goods in a variety of categories - from consumer goods to household appliances and electronics. The fulfillment center will simplify the access of local entrepreneurs to the marketplace and allow them to sell goods both to buyers in Kazakhstan and to a multimillion-dollar audience of buyers in Russia, - said Molder Rysalieva, General Director of Ozon in Kazakhstan. | |
The company stressed that the Ozon fulfillment center in Alma-Ata provides a full cycle of processing online orders - it accepts goods from sellers, stores them, and also completes parcels and sends them to customers. The total area of the object by floor is 5000 square meters, and its capacity allows you to process up to 80,000 orders per day.
The company did not disclose investments in the construction of the warehouse complex of Alma-Ata. The first such Ozon center was earlier in Astana, 40 billion tenge (over $87.2 million) was invested in it. The capacity of the Ozon logistics park project is 70 thousand square meters of storage facilities: the first stage - 40 thousand square meters. m, the second stage - 30 thousand square meters. m.
By May 2023, more than 15,000 Kazakhstani sellers were registered on Ozon, whose sales in 2022 amounted to more than 10 billion tenge. The most popular goods on the site are electronics, household goods, children's goods and consumer goods, Ozon said.[4]
Opening of the first fulfillment center in Kazakhstan
Ozon opened its first fulfillment center in Kazakhstan, which the Internet retailer announced on February 15, 2023. Thanks to this project in Astana, the company expects to reduce the delivery time for Kazakhstani sellers to Russia by 1.5 times - up to 10 days.
| | Our experience shows that the launch of a large logistics facility in the region allows us to multiply the number of local sellers on the site. We already see an active increase in sellers from Kazakhstan - over the past year, their number on the site has grown 4.5 times. With the opening of the fulfillment center, we expect to increase their number by another 5 times per year, "the words of Ozon's operating director in the CIS Alexei Sapon are quoted in the message. | |
The logistics center in Kazakhstan has an area of 10 thousand square meters. m. D it can store up to 700 thousand different goods of various categories - from food to electronics and building materials. The center can process at least 24 thousand orders per day, Ozon said. The Ozon Fulfillment Center in Astana includes a full cycle of "production" of online orders - from receiving goods from sellers for storage to forming a parcel. The opening of the center will allow sellers from Kazakhstan to scale sales to a multi-million loyal audience of the marketplace in Russia, Ozon believes. The company did not disclose the volume of investments in the implementation of this project.
Ozon began expanding its presence in the region from the second half of 2021. By February 2023, the logistics infrastructure of the retailer in Kazakhstan includes two sorting centers in Almaty and Astana, as well as about fifty branded points for issuing orders. Also in February 2022, the company launched its courier delivery in Almaty, Astana and Karaganda.[5]
Notes
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