Affise

Affise - founded in 2016 To Lithuania startup in develops a platform that allows you to automate and scale the partner program, as well as minimize human error, thereby increasing ROI. Real-time statistics and analytics provide detailed information about all advertising campaigns on the platform, as well as use partnerships as a predictable and manageable channel for attracting customers.

About 15 types of targeting available in Affise by February 2021 help optimize advertising campaigns and reach the most relevant target audience.

History

2021: Attracting $8 million investment

February 24, 2021 Affise announced the attraction of investments in the amount of $8 million. As part of the Series A financing round, the main investors were Leta Capital and TMT Investments. Their shares in the project and its estimated value are not disclosed.

The funds received will be used to enter the adjacent market of direct advertisers and brands, according to a press release. According to Affise co-founder Stanislav Litvinov, this will expand the marketing channel with the help of partner programs.

Affise co-founder Stanislav Litvinov (left) and Affise technical director Dmitry Zotov (right)

Affise has shown significant growth in the international markets, which we hope will become even more rapid thanks to the current investment round. It is important for brands and agencies to measure the real effectiveness of marketing campaigns, Affise allows them to do this, "said Alexander Chachava, managing partner of Leta Capital.

By February 2021, Affise is working with more than 1 thousand customers, including leading brands and agencies such as Wargaming, Xapads, Hypercentage, Kismia, Mobavenue, GroupM, Zorka.Mobi, Appalgo, Mobligent. The company also has more than 300 thousand partners. In six offices of the startup, 120 people work.^[1]

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