RetargetApp

RetargetApp is the Ukrainian service for automation of advertizing campaigns. It analyze advertizing statistics of the client, finds the best options and creates advertizing campaigns  and in process divides the budget between the most successful campaigns. According to in a startup, in four years by October, 2019 thanks to advertizing from RetargetApp online stores sold goods for $60 million worldwide.

History

2020: Attraction of $2.4 million investments

In November, 2020 RetargetApp reported $2.4 million investments about attraction. Several funds, including BeeVentures and TMT Investments which provided $1.2 million invested in a startup. The CEO of RetargetApp Pavel Matveniko told about it on the page on social network Facebook.

According to him, the raised funds will help the project grow quicker in briefly urgent perspective, to understaff a command and to start long urgent strategy. In a conversation with the Ain.ua edition of Matviyenko specified that the company will spend investments for the following measures:

TMT Investments invested in the Ukrainian service for automation of advertizing campaigns

• expansion, optimization of channels of growth;
• expansion of a command (now look for Senior Python Engineer, Senior UX/UI Product Designer, Senior DevOps Engineer);
• building of business processes and start of long-term strategy.

On a question of whether it was difficult to attract investments into a heat of a pandemic, Matviyenko answered that now at e-commerce — good forecasts for growth and it is the hot sphere for investors. At the same time in the first half interest was rather careful, the head of RetargetApp noted.

The company intends to expand a scope of audience of automatic advertizing strategy and also presence in other markets where e-commerce is well developed (by November, 2020 80% of clients of a startup are the share of the USA).^[1]

2019: Attraction of $1.5 million investments

In October, 2020 the RetargetApp company attracted $1.5 million from several funds  in a seed-round.  Participated in this transaction TMT Investments fund - it acted a lead investor, having invested $650,000 in the company. Also the startup was supported by TA Ventures, Aitarget company and angel investors.

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