Scalarr

History

2021: Raising $7.5 million, including from TMT Investments

In mid-February 2021, TMT Investments invested in the Ukrainian developer of solutions for finding fraud with advertising Scalarr. The startup raised $7.5 million as part of the Series A round. The project team plans to spend on expanding the customer base and creating new products.

Scalarr is developing technical solutions to detect fraudulent announcements based on machine learning. This technology, according to project representatives, helps predict the steps of attackers. Among the products of the startup can be noted the application AutoBlock, a program for blocking suspicious ads, and DeepView - a service for deep analysis of publications for fraud. They are used by adtech platforms, including advertising exchanges, demand-side and supply-side platforms.

TMT Investment Invested Millions of Dollars in Ukrainian Developer of Scalarr Advertising Fraud Detection Solutions

Scalarr believes that the technical solutions developed by the company allow you to detect 60% more suspicious ads than other programs. According to developers, these solutions allowed Scalarr customers to save $22 million in advertising fraud reimbursement in 2020. Inna Ushakova, CEO of the company, associates this with the widespread use of machine learning.

Only machine learning allows you to predict the next step of fraudsters, since with its help you can detect anomalies that have not yet been classified, "Ushakova explained. - Our analytical department can track these deviations and evaluate their significance.

This round of financing was led by the European Bank for Reconstruction and Development. OTB Ventures and Speedinvest also invest in Scalarr. Developers plan to use the tools to expand business in Asian markets, as well as to create new applications.^[1]

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