Content |
Feel Holdings is a manufacturer of dietary supplements (dietary supplements) that are sold by subscription. The company's products, according to it, lack animal ingredients, and the packaging is made without the use of plastic. In 2020, the number of subscribers at Feel exceeded 21 thousand.
History
2022: Attracting investment from TMT Investments
In mid-October 2022, it became known that Feel raised £10 million (approximately $11.5 million at the exchange rate) during the Series A funding round. The funds were provided by several investors, including venture capital fund TMT Investments.
Over the past few years, Feel's business has grown steadily, and the company currently employs about 30 people, it said. Plans for the near future include expanding the range with food additives, cosmetics and other products. This will allow you to enter new markets and increase revenue. In addition, consumer information analytics will be used to implement a personalized approach to customer service.
In addition to TMT Investments, Velocity Capital Advisors and Btomorrow Ventures, existing investors Fuel Ventures and ITV AdVentures, and high-income individuals have participated in the current funding round.
 | I am thrilled to welcome new investors to Feel who understand our mission of empowering people to look and feel better with clean, science-based products. The funds provided reflect our vision to become a global brand by 2025, with the potential to expand through the application of digital technologies. We have just entered the markets of Germany and Austria and are looking forward to customers from other regions, "said Boris Hodakel, CEO and founder of Feel. |  |
Investors note that Feel has everything you need to succeed in the healthy lifestyle and wellness market: an experienced management team, a developed Direct-to-Consumer D2C model and excellent products that are in demand by consumers.[1]
2021: Raising $6.2 million in investments
On April 20, 2021, it became known about the attraction by Feel of investments in the amount of $6.2 million. The Fuel Ventures fund has invested the most in the startup. TMT Investments venture capital fund, Richard Longhurst (founder of Lovehoney.com) and Igor Ryabenky (founder and managing partner of AltaIR Capital) also participated in the funding round.
Feel intends to use the funds raised to develop new products, enter new regions and strengthen marketing campaigns.
| | The funds raised will help take Feel to the next level and bring our ambitious growth plans to life. We believe that our focus on using only the highest quality ingredients, as well as the premium formulation created by leading nutrition experts, at an affordable price, makes Feel unique in the multivitamin field, "said Feel CEO and Founder Boris Hodakel. | |
A press release on investing in Feel reports the rapid growth of the dietary supplement market. In 2019, the volume of sales of these products was estimated at $123 billion, and by 2024 the figure will increase to $278 billion with an average annual market growth rate of 9.6% (data from analysts at Grand View Research).
Artem Inyutin, co-founder and head of investment at TMT Investments, believes that Feel will be able to use the investment in order to significantly expand the product line, as well as "continue aggressive growth in the market."
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |