Adwisely, an online advertising automation service, was created in 2015. Its founders are Pavlo Matvienko, who previously launched projects in the field of e-commerce, and Vladimir Vorobey, who worked for more than 10 years in international technology companies, including Depositphotos. The company's platform automates the process of conducting advertising campaigns by analyzing the advertising statistics of the client, the purpose of the campaign and its budget, finding effective scenarios and allocating the budget between successful campaigns, allowing enterprises to demonstrate their products to target customers to increase sales.
History
2022: Raising $1.5 million in investments
On June 27, 2022, Adwisely, which develops a platform for automating online advertising, announced that it had raised $1.5 million in investments as part of a seed round of financing led by TMT Investments. Gaingels, Mana Ventures, Cabra VC, ICU Ventures and a group of other angel investors including Wrike's Andrew Filev also participated in the deal.
The platform plans to use the funds to integrate with a large number of advertising platforms with the most potential for fast-growing DTC brands such as TikTok, Pinterest and Twitter, the statement said.
Pavlo Matvienko, CEO of Adwisely, said: We are seeing huge demand for our platform as increasing the cost of advertising puts thousands of businesses at risk. The new investment allows us to meet the needs of even more advertisers as we integrate with more ad platforms that our customers rely on and help diversify their ad streams. |
Our team of Ukrainian professionals is distributed around the world and is working hard to achieve our big goal - to completely replace the need for traditional advertising agencies for developing DTC e-commerce brands with advertising automation tools that are faster, cheaper and more efficient, Matvienko added.[1] |