MTS ecosystem

History

2025

Transfer of MTS kicksharing and fintech to MTS Ecosystem

The MTS telecommunications group has completed the transfer of fintech assets and kicksharing areas to the structure of a subsidiary of MTS Ecosystem LLC with a total assessment of the transferred businesses of ₽130 billion. The Company contributed shares in MTS Fintech LLC and ЮрентБайк.ру LLC to the authorized capital of the ecosystem structure as part of the ongoing corporate transformation. The deal was completed in early July 2025.

According to Interfax, MTS PJSC contributed 99.31% shares in MTS Fintech and 84.61% in ЮрентБайк.ру to the authorized capital of its subsidiary MTS Ecosystem LLC. The total cost of the non-cash contribution as assessed by the independent appraiser was the specified amount.

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Фото: Freepik

As a result of the transaction, the authorized capital of MTS Ecosystems will increase by ₽10 billion and reach ₽50 billion. The difference between the amount of the non-cash contribution and the amount of increase in the authorized capital will be sent to the additional capital of the limited liability company.

The corporate transformation of the MTS group involves the consolidation of five key non-telecommunications areas under the management of the MTS Ecosystem. The list of transferred assets includes fintech, information technology, media, advertising technologies and kicksharing services.

According to the publication, MTS Ecosystem LLC is a wholly-owned subsidiary of MTS PJSC, which performs the functions of the holding company of the group. Under the new structure, the parent company accumulates telecommunications and retail businesses.

In mid-March 2025, MTS PJSC already transferred shares in five legal entities in the fields of information technology, media and advertising under the management of MTS Ecosystem LLC. This operation was also carried out in the form of a non-cash contribution with a total value of ₽145,45 billion^[1]

Creating a Company

On March 17, 2025, it became known that MTS created an ecosystem company - MTS Ecosystem LLC. As part of the transformation of the corporate structure of the group, five legal entities were transferred under the management of the new organization.

The transformation assumes that MTS PJSC becomes the holding structure of the group, which combines telecommunications assets and retail business. She is the owner of a new legal entity - MTS Ecosystem. At the same time, the MTS Ecosystem itself will take into itself the activities of the group that are not related to telecommunications: these are financial technologies, IT, media, advertising technologies and kicksharing.

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Фото: MTS Telegram channel

In particular, as reported by Interfax, as of mid-March 2025, MTS Ecosystem owns 100% of MTS AI LLC, 99.99% of IT-Grad 1 Cloud LLC, 99.97% of MTS Media, 99% of MTS Advertising Technologies LLC and 98.53% of MTS Digital LLC.

The fintech direction combines such assets as MTS-Bank, Sistema Capital and Factorin. The media group includes projects Kion, TV, Live, Music, Strings, Label. IT vertical assets are in the process of being formed. Shares in MTS Fintech LLC (Telecom Projects LLC), as well as the MTS Yurent kicksharing project (Юрентбайк.ру LLC) are under the direct ownership of MTS PJSC.

Inessa Galaktionova, General Director and Chairman of the Board of MTS PJSC, notes that the company approached the new stage of transformation with a record annual revenue - over 700 billion rubles at the end of 2024. As part of improving the corporate structure, the company formed new verticals outside the main telecom business under the management of MTS Ecosystems, identified the leaders of new business units, revised the approach to investments, freezing investments in a number of projects with low profitability.^[2]

Notes