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MTS ecosystem

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History

2025: Building a Company

On March 17, 2025, it became known that MTS created an ecosystem company - MTS Ecosystem LLC. As part of the transformation of the corporate structure of the group, five legal entities were transferred under the management of the new organization.

The transformation assumes that MTS PJSC becomes the holding structure of the group, which combines telecommunications assets and retail business. She is the owner of a new legal entity - MTS Ecosystem. At the same time, the MTS Ecosystem itself will take into itself the activities of the group that are not related to telecommunications: these are financial technologies, IT, media, advertising technologies and kicksharing.

MTS created an ecosystem company, into which it allocated AI, digital and advertising areas

In particular, as reported by Interfax, as of mid-March 2025, MTS Ecosystem owns 100% of MTS AI LLC, 99.99% of IT-Grad 1 Cloud LLC, 99.97% of MTS Media, 99% of MTS Advertising Technologies LLC and 98.53% of MTS Digital LLC.

The fintech direction combines such assets as MTS-Bank, Sistema Capital and Factorin. The media group includes projects Kion, TV, Live, Music, Strings, Label. IT vertical assets are in the process of being formed. Shares in MTS Fintech LLC (Telecom Projects LLC), as well as the MTS Yurent kicksharing project (Юрентбайк.ру LLC) are under the direct ownership of MTS PJSC.

Inessa Galaktionova, General Director and Chairman of the Board of MTS PJSC, notes that the company approached the new stage of transformation with a record annual revenue - over 700 billion rubles at the end of 2024. As part of improving the corporate structure, the company formed new verticals outside the main telecom business under the management of MTS Ecosystems, identified the leaders of new business units, revised the approach to investments, freezing investments in a number of projects with low profitability.[1]

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