MTS Live

2025: Implementation of Cotype LLM

The service for buying tickets MTS Live and the developer of large language models MTS AI (MTS Artificial Intelligence Center) completed a pilot project, within the framework of which they tested Cotype Large Language Model (LLM) to prepare SEO-optimized descriptions for performances for the ticket window. This was MTS announced on March 26, 2025.

In total, more than 300 descriptions were generated for events taking place in Moscow, St. Petersburg, Yekaterinburg, Kazan and other cities. On average, the increase in search results was 10-15 points, and in some cases - 59 and even 82 positions.

A large language model creates a description based on information received by MTS Live from event organizers. At the same time, the neural network immediately adds specific key requests to the material that help with SEO promotion. Next, the text checks the person and publishes it. On average, it takes about 5 minutes to prepare a description and publish, compared to the 15-30 minutes that a professional copywriter spends preparing the same content.

On average, 300 new events appear on MTS Live every day. Even 20-30 texts that the neural network generated as part of the pilot project significantly reduced the burden on content managers. In addition, we paid great attention to the quality of the descriptions: industrial engineers developed a request, thanks to which the neural network generated high-quality unique descriptions - without repetitions, errors, speech clichés and stamps. To assess the effectiveness, we checked the texts using the Turgenev service, which showed that search engines do not perceive the resulting content as artificial. The survey among users also showed that respondents do not distinguish between AI texts and descriptions created by copywriters. We also distribute AI opportunities for viewers and businesses through the recommendation system and personalized feed, "said Anastasia Yakovleva, MTS Live Client Product Director.

The introduction of artificial intelligence to create descriptions of cultural events expands the possibilities of their presentation on the Internet and opens up new horizons for organizers who do not have a resource for preparing content for different services. This allows viewers to quickly find events of interest to them, and the organizers to concentrate on creating experience for their audience, "said Sergey Ponomarenko, director of LLM products at MTS AI.

2024: Product Announcement

MTS has launched an online table booking service in the theater buffet. It is available as part of the MTS Live platform. As of February 28, 2024, the Theater named after Evgeny Vakhtangov, the Musical Theater named after Stanislavsky and Nemirovich-Danchenko, as well as a number of other metropolitan theaters.

In addition, in February 2024, the table booking service was launched in the theater buffet of the Perm Academic Theater-Theater. As reported on the theater's official page on the VKontakte social network, the service allows you not to book a table in the buffet, but also to choose dishes and drinks in advance. A visitor to a cultural institution at a convenient time - before the start of the performance or during the intermission - needs to go to the buffet, where everything will be ready individually for him, noted in the Perm Academic Theater-Theater.

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Фото: Perm Academic Theater-Theater

Thanks to our service for online booking of tables in the buffet of the Theater-Theater, spectators can fully devote their time to watching the performance, immersing themselves in the right atmosphere, without being distracted by long queues in the buffets. In short, the audience now has everything so that the impressions of going to the theater remain as pleasant as possible, "said Oksana Kaygorodova, director of the MTS branch in the Perm Territory.

After paying for the reservation of the table in the theater buffet, the user receives an SMS message with the reservation number and the date of the event. On the day of the performance, the table will be served at the selected time. According to the press service of MTS, you can book a table for a certain time, and photos, descriptions of dishes and drinks available for pre-order are available on the menu. The buffets of the Theater-Theater begin work 45 minutes before the start of the performance and close after intermission. By the end of February 2024, reservation tables are available in the buffet on the first floor, as well as in two buffets on the second floor.^[1]

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