Kribrum

Kribrum is a service of monitoring and the analysis of social media for reputation management on the Internet.

Since 2010 the Kribrum service is used by the Russian companies financial, telecommunication and other industries for monitoring of social media. Kribrum traces expressions of users on social networks, blogs, online media and thematic communities. The difficult linguistic technology allows the understand system of the rule of creation of offers, to define communications between words and to analyze tonality of the expression. A system provides data retrieveds to the user in the form of the evident reports allowing to analyze an information field of a brand quickly to react to the arising reputational risks and to answer users directly in their blog or a forum.

History

2016: The Ministry of Communications will invest in Kribrum

The Rosinfokominvest fund belonging to the Ministry of Telecom and Mass Communications together with Infowatch company is invested in development by Igor Ashmanov's Kribrum (is engaged in monitoring and the analysis of social networks). Write Vedomosti with reference to own source familiar with the course about it put^[1].

The fund under control of the ministry was created in 2006, but in did not make any profile investment into the IT sector from now on. The last ten years Rosinfokominvest only placed money on bank deposits and directed them to acquisition valuable boom.

However, as the CEO of fund Pavel Rodionov noticed, Rosinfokominvest changed: earlier it could not invest in Ltd company, he could not purchase less than a quarter in shares of this or that company, and for transactions the fund had to find the co-investor. These restrictions were imposed by a form of joint-stock investment fund which Rosinfokominvest refused in May of this year, having become normal non-public joint-stock company.

According to one of sources, within the transaction Rosinfokominvest invests in Kribrum more than 150 million rubles in exchange for a share in the company. Infowatch invests slightly more. This money will go for the international expansion Kribrum.

2015: Kribrum received a grant Skolkovo on 24 million rubles.

The Kribrum company — the resident of a cluster of information technologies of Skolkovo Foundation, developer of an intelligent system of monitoring and the analysis of social media — received from grant committee of Skolkovo Foundation approval of the request for a grant in the amount of 24 million rubles. Announced this CNews in Skolkovo.

Within the Skolkovo grant Kribrum, entering into InfoWatch group, will create the alpha of the DLP 2.0 system for monitoring of risks of personnel on the basis of technologies of collecting and linguistic analysis of behavior of employees in social media. Total investment in implementation of the second stage of the project will be 47.3 million rubles. InfoWatch acts as the co-investor of the project.

The Kribrum system sifts huge arrays of information, providing to customers the necessary data, for example — data on frequency and tonality of references of a brand. Customers of such information most often are marketing or PR-departments of the large organizations.

However the new product "Kribrum" will work on other algorithms, with other subjects and for other family of customers. A system will keep track of the "dangers" proceeding from employees and also target attacks to the companies and the organizations performed on social networks told in Skolkovo.

To analyze such attacks, the existing monitors of social media do not approach. Their opportunities are limited: monitor number of references and a color — "positive", "negative", "neutral". In case of the directed attack to the organization, any explicit negative can not be. For example, the appeal to action can become an attack to bank just: "Money comes to an end — it is necessary to run rather".

"Simple means you will not analyze such things, it is necessary to create appropriate technology. And the Skolkovo grant was necessary for this purpose. Development of similar technology involves a number of certain risks. First, there is always a chance that it will not be possible to implement conceived fully. Secondly, there is a risk that the product will not find rather large number of clients to become commercially successful. It is, in fact, Research and Development with the subsequent commercialization, the volume of research activity is very big therefore we addressed for a grant in Skolkovo — Natalya Kasperskaya, the CEO of InfoWatch group told. — I think, this ideal solution for the companies which want not only to sell, but also to develop a scientific component of the products. It is no secret that business companies leave Research and Development for later or at all are not engaged in it because it expensive, difficult, labor-consuming. Because of it we are the companies which are already working at the market — we begin to lag behind in the plan of innovations, in implementation of research potential. The grant is an excellent opportunity for us. And, I hope, we implement it".

The Kribrum company expects to begin sales of a ready-made product in 2017. In one and a half years since a present situation is going to finish development of a prototype, to test, make a ready-made product and to bring it to the market through parent company.

"Kribrum implements technology which will allow business to lower reputational risks and influence of information attacks on business. Regarding project implementation It should be noted high professionalism of a command and high relevance of the created solution — Sergey Hodakov, the head "Safe Information Technologies" of a cluster of information technologies of Skolkovo Foundation emphasized. — Considering relevance of a problem, we consider especially important to support new solutions in information security field. I believe that this year we will be able to give support still to a number of cybersecurity projects. In particular, continuing the idea of the tender iSecurity which we carried out last year, we are going to hold one more competition cybersecurity of the Skolkovo Cybersecurity Challenge projects which will take place from May to October, 2015".

2014: Kribrum purchased a share in the leading agency on reputation management in Runet

The Kribrum company announced in the fall of 2014 acquisition of a blocking stake in the international agency "Sidorin Lab", the leader in the field of reputation management on the Russian Internet. Dmitry Sidorin, the owner and the founder of the agency, becomes the chief executive Kribrum and receives a minority share in the company. Dmitry will be responsible for product development strategy of both companies and creation of full service in monitoring and correction of reputation in network.

Services Sidorin Lab on reputation management in Network organically supplement possibilities of InfoWatch KRIBRUM. Automatic data acquisition and the analysis of the information field developing around a brand or the person on the Internet allows to book comprehensive audit of a situation. And examination Sidorin Lab will be used for development of strategy for correction of a negative situation and also permanent maintenance of high reputation of a brand.