Kribrum
Owners:
InfoWatch - 29,17%
Ashmanov and partners - 45,8%
Skolkovo Foundation
Sunrise (Interros Venture Fund)
Content |
Owners
Kribrum is a social media monitoring and analysis service for managing online reputation.
Since 2010, the Kribrum service has been used by Russian companies in the financial, telecommunications and other industries to monitor social media. Kribrum monitors user statements in social networks, blogs, online media and thematic communities. Complex linguistic technology allows the system to "understand" the rules for constructing sentences, determine the connections between words and analyze the tonality of the statement. The system provides the obtained data to the user in the form of visual reports that allow you to analyze the brand information field, quickly respond to emerging reputational risks and respond to users directly to their blog or forum.
History
2025: Vostok Fund invested 300 million rubles in Kribrum
In December 2025, it became known that the venture capital fund Rising"" invested in the company "Kribrum" - the developer of information space analysis systems. Investments in round A amounted to over 300 million. rubles
The Kribrum platform monitors and deeply analyzes data from more than 800 thousand Internet sources in 12 languages. The system processes materials from social networks, instant messengers, including Telegram, resources of the anonymous Tor network and the media.
The daily volume of processed messages reaches 100-150 million units. The software suite identifies hidden relationships, patterns of behavior and potential foci of social tension, forming detailed profiles of online communities. Among the clients of the service Central Bank Russia are Sberbank"."
The founders of the company are specialists in the field of information technology - developer of artificial intelligence systems Igor Ashmanov and co-founder of Kaspersky Lab Natalya Kasperskaya.
The Voskhod Foundation, a leading investor in the round, manages assets of about 18 billion rubles and specializes in investments in promising technology companies. The investment will aim to further scale the business, develop the platform and expand the team.
As indicated on the Kribrum website, the company has been operating on the international market since 2018. The strategy of working with foreign states is based on the principle of respect for their digital sovereignty. In addition to supplying its own software, the company provides training for specialists from the customer.
Earlier, "Kribrum" has already attracted funding from other investors, including the Skolkovo fund. The total amount of previous investment rounds amounted to at least 400 million rubles.[1]
2016: Ministry of Communications to invest in Kribrum
The Rosinfokominvest Foundation, owned by the Ministry of Telecom and Mass Communications, together with Infowatch, invests in the development of Igor Ashmanov's Kribrum (it monitors and analyzes social networks). Vedomosti writes about this with reference to its own source, familiar with the course of Rosinfokominvest's affairs[2].
The fund controlled by the ministry was created in 2006, but since that time has not made a single profile investment in the IT sector. For the past ten years, Rosinfokominvest has only placed money on bank deposits and directed it to purchase securities.
However, as noted by the general director of the fund Pavel Rodionov, Rosinfokominvest has changed: before he could not invest in an LLC, he could not buy less than a quarter in the shares of a particular company, and to make transactions, the fund had to find a co-investor. These restrictions were imposed by the form of a joint-stock investment fund, which Rosinfokominvest abandoned in May this year, becoming an ordinary non-public joint-stock company.
According to one of the sources, as part of the transaction, Rosinfokominvest invests more than 150 million rubles in Kribrum in exchange for a stake in the company. Infowatch is investing a little more. This money will go to the international expansion of Kribrum.
2015: Kribrum received a Skolkovo grant worth 24 million rubles.
The Kribrum company, a resident of the Skolkovo Foundation's information technology cluster, a developer of an intellectual system for monitoring and analyzing social media, received approval from the Skolkovo Foundation grant committee for a grant of 24 million rubles. This was reported to CNews by Skolkovo.
Within the framework of the Skolkovo grant, Kribrum, which is part of the InfoWatch group of companies, will create an alpha version of the DLP 2.0 system for monitoring personnel risks based on technologies for collecting and linguistic analysis of employee behavior in social media. The total investment in the implementation of the second stage of the project will amount to 47.3 million rubles. The co-investor of the project is InfoWatch itself.
The Kribrum system sifts through huge amounts of information, providing customers with the necessary data, for example, information about the frequency and tone of brand mentions. Customers of this kind of information are most often marketing or PR departments of large organizations.
However, the new Kribrum product will work according to other algorithms, with other topics and for another kind of customers. The system will track the "dangers" posed by employees, as well as targeted attacks on companies and organizations carried out on social networks, Skolkovo said.
In order to analyze this kind of attack, the existing means of monitoring social media are not suitable. Their capabilities are limited: track the number of mentions and colors - "positive," "negative," "neutral." In the event of a directed attack on the organization, there may be no obvious negative. For example, an attack on a bank can be just a call to action: "Money is running out - you have to run as soon as possible."
"Youcan't analyze such things by simple means, you need to create the appropriate technology. And the Skolkovsky grant was needed for this. The development of such a technology entails a number of certain risks. Firstly, there is always a chance that it will not be possible to implement the plan in full. Secondly, there is a risk that the product will not find enough customers to become commercially successful. This is, in fact, R&D with subsequent commercialization, the volume of research activity is very large, so we applied for a grant to Skolkovo, - said Natalya Kasperskaya, CEO of the InfoWatch group of companies. - I think this is an ideal solution for companies that want not only to sell, but also to develop the scientific component of their products. It is no secret that commercial companies leave R&D for later or do not engage in it at all, because it is expensive, difficult, laborious. Because of this, we - companies already operating in the market - are starting to lag behind in terms of innovation, in the implementation of research potential. Grant is a great opportunity for us. And I hope we implement it.'
Kribrum expects to start selling the finished product in 2017. For a year and a half from now on, it is planned to complete the development of the prototype, conduct tests, make the finished product and bring it to the market through the parent company.
"" Kribrum "implements technology that will allow the business to reduce reputational risks and the impact of information attacks on the business. In terms of the project implementation, it is worth noting the high professionalism of the team and the high relevance of the solution being created, said Sergey Khodakov, head of the Secure Information Technologies section of the Skolkovo Foundation's information technology cluster. - Given the relevance of the problem, we consider it especially important to support new solutions in the field of information security. I believe that this year we will be able to support a number of information security projects. In particular, continuing the idea of the iSecurity competition, which we held last year, we plan to hold another competition of information security projects Skolkovo Cybersecurity Challenge, which will be held from May to October 2015. "
2014: Kribrum acquires stake in leading reputation management agency in Runet
Kribrum announced in the fall of 2014 the acquisition of a blocking stake in the international agency Sidorin Lab, a leader in the field of reputation management on the Russian Internet. Dmitry Sidorin, owner and founder of the agency, becomes the executive director of Kribrum and receives a minority stake in the company. Dmitry will be responsible for the product development strategy of both companies and the construction of a full-fledged service for monitoring and correcting reputation in the network.
Sidorin Lab's reputation management services on the Web organically complement the capabilities of InfoWatch KRIBRUM. Automatic data collection and analysis of the information field around the brand or person on the Internet allows a comprehensive audit of the situation. And the Sidorin Lab expertise will be used to develop a strategy to correct the negative situation, as well as constantly maintain the brand's high reputation.
Notes
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