The name of the base system (platform): | EverGIS |
Developers: | MasterCard |
Date of the premiere of the system: | 2020/09/16 |
Branches: | Internet services, Real estate |
Technology: | Big Data, GIS - Geographic information systems |
Main article:
2020: Start of geo-service for selection of a commercial real estate for small and medium business
On September 16, 2020 the MasterCard company reported that it together with "2 GIS", Avito, Everpoint and Evotor started service for intellectual selection of the business real estate in Moscow for holders of business cards of MasterCard. On demand for each selected real estate the rating of attractiveness by a number of parameters which allow including to simulate forms and in advance to estimate business development conditions in the selected area. The rating is under construction on the basis of the data provided by partners of service. Access to geo-service is got by participants of the loyalty program of the MasterCard Business Bonus.
According to the company, with BBGeo service entrepreneurs will be able not just to find the premises for opening or expansion of business – for example, shop, salon or coffee shop, – but also to receive additional data which will help to predict profitability of a point, payback, passability. In a user-friendly interface information on the number of residents of the area, capacity of automobile parkings, existence of stops of public transport and passenger traffics, saturations objects of business, etc. Such forecasts turn out as a result of close cooperation and analytical data and bases of partners – "2 GIS", Avito and Evotor. Service based on the EverGIS platform is implemented.
To use service, the holders of business cards of MasterCard registered in the MasterCard Business Bonus program need to open the page of service on the website of the program and to select one of options of duration of access to geo-service: for 48 hours (for two bonuses) or for 1 month (for 10 bonuses). Further, having got access, the client will be able to enter search criterions and to see a selection of objects of a commercial real estate with ratings.
Entrepreneurs reside in search of premises to begin or expand the case. However before them there is a need to compare these objects to select the most suitable option – and with it there can be certain difficulties. Dzhemal Agrba, the development director of commercial products and to sales of MasterCard in Russia told |
Thanks to collaboration of big data technology become available to entrepreneurs. The products based on data allow to do business by more predictable and to make decisions taking into account the analysis of a competitive environment. Igor Oganesyan, the development director of advertizing products and monetization of data of Evotor IT company noted |
From the very beginning of a pandemic offers are available to participants of the Steel Business Bonus program to preserving and to transfer of business to online. Entrepreneurs can exchange bonuses and get legal advice bureau of professionals or use a courier delivery and also order services in storage of things and moving at a discount. Together with the information system GUARANTOR of MasterCard prepared a selection of legal materials about what business needs to know and how to survive to business in the conditions of COVID-19 pandemic.