Cooper (formerly SberMarket)

2024

Launch of the Telegram version of the application for partners

Cooper launched a version Telegram of the application for partners. This platform is an addition to the existing mobile application Vendor App. Restaurants and stores will now be able to more effectively manage online sales. The company announced this on October 1, 2024.

Key functions of the Telegram application:

• Order receipt, processing, and tracking
• Point of sale management
• Add or edit menus
• Setting up the availability of goods and prices
• creation and management of promotions to attract customers;
• Create and manage delivery zones.

The application has an intuitive interface for easy access to functionality and flexible settings for individual use. Partners can combine the work of a mobile and Telegram application or work only in the Telegram version. Authorization can be passed through an existing account, it will take only a couple of minutes.

It is important for us to provide partners with modern and simple solutions to improve their work. We noticed an increase in the popularity of mini-apps in Telegram and decided to launch an alternative to our mobile application Vendor App so that partners can work with orders faster if they are more comfortable with Telegram, said Ilya Kuzin, product director for partners and merchants.

Change of name to "Cooper"

On July 1, 2024, Surmarket announced a name change to Cooper and a move to a new domain (kuper.ru). According to the company, couriers will "gradually update" the form to "cooler and brighter." The basis of the new corporate identity is an inscription in lower case letters in the logo, new colors (neon green, silver-white, sky blue, lemon and carrot) and an icon in the form of a "cooper" with a hidden letter "K," explained in the press service of "Cooper."

2023

Launch of delivery in another 200 cities

SberMarket has expanded the geography of its presence and launched delivery from supermarkets in another 200 cities of Russia with a population of 20 or more thousand people. Among them Kislovodsk Serpukhov Taganrog-,,,,,, Cherepovets Old Oskol Rybinsk Uglich, Kopeisk,,,,,, Neftekamsk Carpets Nevinnomyssk Syzran Salavat and others. Now the service is presented in more than 360 settlements countries.

In the added cities, chain supermarkets "Pyaterochka" are connected to the service, Intersection"," Magnet"," Dixy"," "," "VkusVill as Fix Price well as online retailer Scooter pharmacy chains. This is more than 4 thousand trade points.

{{quote 'author = said Sergey Katasonov, Director of Business Development of SberMarket.|In the regions of our company's presence, interest in online purchases is growing. For 8 months of 2023, the number of orders increased 1.8 times compared to the same period in 2022 and 3.6 times compared to 2021. We see that the habit of ordering food and other goods online is gradually forming among residents of cities. Therefore, it is very important to continue to create buyers positive user experience due to a wide range, convenient delivery and good deals,}}

Introduction of a "tiled" online retailer showcase

On June 22, 2023, SberMarket announced the introduction of an updated format for the retailer's main page. Now the online assortment of the store is presented in the form of a catalog. The visual solution was a "tile" depicting categories of goods.

SberMarket

According to the company, in order to optimize interaction with the online showcase of retail chains and reduce the number of transitions from this page to search, SberMarket product managers have developed an updated format. Clicking on the retailer icon opens the catalog. It is presented in the form of "tiles" of visual images of categories of goods with explanatory signatures - for example, "vegetables, fruits, nuts," "sweets," "meat, poultry" and others.

Сервис deliveries essential products and goods

At the beginning of the catalog there are categories with discounts. They included the most popular products among SberMarket customers: milk, cheese, bananas, tomatoes, toilet paper, washing powder and other essential goods.

{{quote 'author
= told Boris Wolfson, Vice President for Product Development and Analytics of SberMarket' As of June 2023, the user interface with stand-out content and simple functionality is trending. We optimize online storefronts so that our customers collect online baskets even faster and more comfortable. The entire range of food and non-food products is presented on one page and grouped into categories. Some customers already use the updated page in mobile version of the site: this is a quarter of the company's customer base. This is why the current conversion to orders is growing.}}

In the summer of 2023, the tech team of SberMarket will test the retailer's page on the desktop version of the site and in the mobile application.

2022

Pharmacy Category Extension

On December 2, 2022, the online grocery delivery service SberMarket expanded the category "Pharmacies." The number of available pharmacies throughout Russia has grown. You can now place an order from a pharmacy anywhere in Moscow and St. Petersburg. There was also a general search for the assortment of all the presented pharmacies and thematic collections of goods, for example, "Home first aid kit" or "First aid."

Since the beginning of 2022, SberMarket has increased the number of connected pharmacies to 2,980 outlets, it has become possible to order prescription drugs by self-delivery. As a result, the number of orders from pharmacies in SberMarket increased by 60% in the third quarter of 2022. In total, pharmacies account for 13% of orders among all non-food categories of the service.

Partners in two capitals - the Doctor Stoletov chain, EAPTEKA, Samson-Pharma, Planet Health, Pharmacy 36.6, Ozerki, Nevis, LenOblPharm, Dialogue.

In the first year of development of the Pharmacy direction, already half of the SberMarket users in the regions can make an order from the pharmacy. For such a large country, this is a lot, but we have an ambitious goal: to provide each user of the SberMarket with the opportunity to order goods from the range of pharmacies with delivery or pickup. Our partners in the regions are Magnit Pharmacy, EAPTEKA, Maksavit, Nadezhda-Pharm, State Pharmacy, Easy Pharmacy, Vash No. 1, Aloe. In 2023, we will focus on increasing the number of points through partner networks for quick delivery from pharmacies to our users in the regions, - comments Tatyana Konchagina, director of the Health category at SberMarket.

Finding the right drug in SberMarket has become easier. The service has improved search algorithms and catalog structure for pharmacy products. Now users can not only find the right drug, but also look at its analogues or find the right medicine for the symptoms of the disease. You can also search for goods and compare prices among the assortment of all pharmacies available at the selected address.

Users are accustomed to the fact that the order scheme in SberMarket is similar to a purchase in a regular store: a client chooses a pharmacy and buys a drug specifically in it. And with the new inter-retailer search function, it became possible to search for goods at once in all connected pharmacies. This is convenient, especially for buying prescription drugs - you can quickly and easily find a pharmacy for pickup.

Thematic collections have appeared in the service catalog that facilitate the search: "New Year's First Aid Kit," "Cozy Autumn," "18 +," "Against Influenza and Colds," "For Athletes," "Home First Aid Kit," "First Aid." Such collections are used by every fourth client of the service.

As of December 2022, 20 thousand medicinal items can be ordered on the SberMarket, including 3.8 thousand prescription ones. Of the 2,676 pharmacies, you can order goods by pickup, and of the 998 pharmacies, the service can deliver over-the-counter drugs to your home.

Launch of the "Installment plan for business" service based on the SberBusiness API

Online service SberMarket began selling corporate customers products and other products for the office in installments. The service is called "Installment plan for business," it can be issued on the SberMarket website. The service is based on the SberBusiness API solution. reported on July 27, 2022 in SberMarket.

Installments for purchases in SberMarket are drawn up for a period of 12 months. With each payment of the order, the first 30 days bank you can use the money without interest, then - 2.45% per month. The maximum limit is 1 million. rubles Under the conditions, you can pay for goods with this amount an unlimited number of times: the limit is restored if the installment plan issued earlier has been repaid.

You can use the offer immediately when placing an order on a separate online showcase for corporate clients of SberMarket. B2b customers can choose the payment method in installments at the checkout stage. First, you need to log in to the SberMarket through the SberBusiness ID. Further, if the order in installments is issued for the first time, it is necessary to issue a limit: send an application for consideration and receive a decision from the bank. After that, the client will only have to sign an agreement and pay for the purchase in SberBusiness. The payment document will be pre-filled. The payment from the bank will go to SberMarket, and the assembly of the order will begin.

"The service" Installment plan for business "is issued online in a few clicks and allows companies to receive everything they need now, and pay later. We strive to give companies opportunities for business development, and installments help our b2b customers keep additional funds in their accounts in the right period, "said Ivan Babich, Commercial Director of SberMarket.

In 2021, the turnover of the B2B direction of SberMarket showed an increase of 2.6 times. As of July 2022, the service is available to B2B customers in more than 150 cities of Russia. The number of customers who made orders for business in the first quarter of 2022 amounted to almost 52 thousand, year-on-year growth - 1.7 times.

Emergence of the category "Healthy choice" and the filter "Eco-marking"

On June 14, 2022, the online food delivery service SberMarket introduced another category "Healthy Choice" and the filter "Eco-labeling" into the catalog in order to find and buy eco-friendly products was easier. SberMarket notes that interest in eco-products from users is steadily growing.

Despite the growing popularity of eco-friendly products, finding them on shelves is harder than standard counterparts. And the need to visit specialized stores creates additional difficulties and becomes a barrier before buying - this was reported by two-thirds of those surveyed by the Ecological Union.

We are constantly improving the application and site to save customers time and improve their user experience. The decision to put eco-goods in a separate category was not accidental. As our analytical data show, interest in eco-products is growing, so we have solved the customer's already formed need with the current update. Now it has become more convenient to find the necessary eco-products in SberMarket, "said Boris Wolfson, vice president of product at SberMarket.

The category "Healthy Choice" appeared in the catalogs of hypermarkets, METROTape"," AUCHAN and "" Globus- where the largest range of environmentally friendly, cosmetics household chemicals and food products. Subcategories will help you find the right product: "Organic products," "Natural, organic cosmetics" and "Environmentally friendly household chemicals." In most other stores, the "Eco-marking" filter has been introduced - with its help it will be possible to sort environmentally friendly goods among the assortment.

Products that meet strict environmental standards fall into the subcategory of eco-products. On such products there are type I eco-labels, organic markings and signs indicating individual environmental benefits (FSC, MSC, etc.).

As of June 2022, more than 70 brands are represented in the category of eco-products of SberMarket. Their number and assortment of goods are replenished. Most items belong to the middle price segment, many products can be found at a discount.

In the to data Nielsen world, the growth rate of organic products compared to inorganic goods is 2 times higher. At the same time, Russia according to the study, there SBS Consulting is a stable market growth of 8-10% per year.

Launch delivery from My Price discounters

Magnit and SberMarket announced the start of delivery of goods from My Price discounters in 32 cities of Russia. Magnit announced this on May 12, 2022. Users can place an order on the site or through the SberMarket mobile application. Read more here.

Enhancing Personalization in Customer Services

On April 27, 2022, SberMarket announced that it had updated mobile applications for iOS and Android, offering a number of features. The standard output of the results was replaced with a personalized one, it takes into account the preferences of users. For example, the main retailer primarily shows goods that the client has already ordered and is likely to choose again.

On all screens of the application there is an end-to-end ram, where the minimum order amount and the nearest delivery slot are displayed. When a customer puts an item in a shopping cart, they see in real time how much more they need to choose to order.

Much attention in the updated application is paid to sections that help the user save money. Each retailer has a heading "Special Offers," which contains offers with discounts. At the checkout stage, a person sees what benefit he will receive. Also, the amount of money saved is displayed at the order evaluation stage.

Retailers are ranked based on a customer's past purchases, rather than randomly as they used to be. The number of goods recommended for ordering has increased. The product is selected based on artificial intelligence data.

"We are improving SberMarket's mobile application and website to make it even easier and more convenient for customers to place orders. One of our tricks is to give users the opportunity to find goods with benefits. The functionality helps to do this. We also improve the customer's path - from the first page to the evaluation of the order received, trying to make it simple, understandable and fast, " notes Boris Wolfson, SberMarket Vice President of Product

Recently, customers have been in demand for a pick-up service. A banner has appeared in the web version of the service, with which you can switch to this service. You can choose the retailer from which you want to make an order, the service will offer stores that work for pickup. You can also select the nearest store on the map.

There have also been changes in the mobile application - the nearest stores are displayed in self-pickup not in the city, but in the geo-position of the client. With the pickup service, you can order not only food and household goods, but also alcoholic beverages.

Buy More Pay Less Mechanics Launch for Corporate Customers

On April 21, 2022, the online service for the delivery of products and goods SberMarket announced the launch of BMPL (Buy More Pay Less) mechanics for corporate clients - "Buy more, pay less." Previously, this option was available only in offline stores.

"Buy more, pay less" is a promotional mechanic with a multi-level price tag for goods. For all items participating in the promotion, there are 3 discount options - 3, 5 and 7%. The more units the customer adds to the cart, the more profitable the total cost will be. The average check of b2b clients of SberMarket ranges from 4,500 to 12,000 rubles, depending on the size of the company. This means that from one order it will be possible to save an average of 1000 rubles.

In the framework of BMPL mechanics, an individual calculation of the number of units is defined for each stock product in order to achieve a new level of discount. And when the maximum discount is reached, each next unit of the selected product will also be at the maximum discount.

A little later, the mechanics will start working in the SberMarket mobile application. 155 stores have already been connected to the promotion for April 2022, and in the future this list will expand.

The promotion involves about 250 products that are most popular with corporate customers: milk, sugar, waffles, paper towels, cookies, tea, sweets, soda, juices.

In the period from January to March 2022 compared to sales in October-December 2021, the growth of orders from corporate customers increased 2 times.

SberMarket for Business operates in more than 160 cities of Russia, VAT is refunded when paying for an invoice, all the necessary documents can be obtained online, and goods - already on the day of order. The turnover of the B2B direction of SberMarket in 2021 showed an increase of 2.6 times. The customer base reached almost 100 thousand registered legal entities.

In 2021, a separate showcase was launched for legal entities with online paperwork and VAT refunds. This made it possible to create the most relevant products for corporate customers and a client path. At the end of December 2021, about 70% of corporate customer orders are already being made at a new showcase.

2021: Availability of SberMarket in SberBusiness Internet Banking

Sberbank on September 27, 2021 offered customers in corporate Internet banking "SberBusiness" "SberMarket" - a service that will help provide the company's employees with products, as well as stationery and household goods. With this service, the number of non-financial services in the Internet bank reached 44. Read more here.

2020

Expanding geography to 56 cities and doubling the number of daily orders delivered

On April 17, 2020, Sberbank announced that the federal service for the delivery of food and essential goods "SberMarket" for the month doubled the number of orders delivered daily to customers. Now this figure exceeds 10 thousand per day, despite the fact that back in March 2020, the service served only 5 thousand orders daily.

Such rapid growth was achieved by the expansion of the SberMarket team unprecedented for the service against the background of increased demand for delivery. As of March 17, 2020, the company creates up to 200 additional jobs every day. SberMarket already operates in 56 cities of the country from Kaliningrad to Irkutsk, including all million-plus cities. The geography, number of retail chains-partners of the service and the range of goods are constantly expanding.

During the period of self-isolation, delivery services, one of the flagships of which is now SberMarket, acquire special importance. This is not only about convenience, but also about safety: the service allows you to provide residents of a huge country with essential goods at home without risking their health, helping in the fight against. coronavirus

10 thousand orders a day is an important milestone in the history of the service, the result of huge efforts and well-coordinated work of the entire SberMarket team. Our business model shows excellent efficiency and ability to scale quickly in the current environment. However, we understand that the request for our services continues to grow rapidly, and SberMarket's task is to develop even faster to help significantly more Russians gain access to goods from their favorite retail chains at the same prices as in the store. noted Asan Kurmanguzhin, CEO of SberMarket

SberMarket also has contactless delivery: the courier leaves the package at the door and informs the client about it by phone, and payment goes card through the site or in. application

The SberMarket brand was launched as a pilot project in September 2019 - at that time the service delivered about 1000 orders per day. For 9 months, the service increased operating capacity 10 times.

Launch of advertising tool for retailers and brands

On February 17, 2020, Sberbank Market announced the launch of a new advertising tool with which retailers and brands can promote goods and increase their sales on the Internet.

Testing of the SberMarket advertising platform started in August 2019 , several large FMCG companies took part in it - among them L'Oreal, Mars, Colgate-Palmolive, Unilever, PepsiCo, etc. According to the results, advertisers have increased their online sales through the service by 5 times or more. As noted in the company, organic sales growth remained after the end of promotional activations - thanks to the "tail-effect" and high audience loyalty.

The service for the delivery of products from the stores "Sberbank Market" has launched an advertising tool for retailers. L'Oreal, Mars and PepsiCo connected to it

According to the head of the FMCG-direction "SberMarket" Ayana Babasanova, the standard format of advertising placement on Internet sites and marketplaces involves the sale of traffic - the manufacturer pays for the number of impressions of its announcement or placement of banners without a guaranteed result.

We plan to completely change the approach and offer partners to pay only a commission from the turnover that they receive as a result of joint promotional activation through our platform, "she said.

The owners of SberMarket will make a new trade marketing channel from the platform with the highest ROI for manufacturers. To do this, advertisers will have access to detailed customized analytics based on the accumulated Big Data: about sales of products, individual product categories, customer preferences , etc. Big Data's analysis of user behavior will help manufacturers predict sales before the start of the campaign, assess timing and potential.

In addition, brands will be able to launch personalized promos for a specific segment of buyers - depending on gender, age, geography, shopping habits and knowledge of satellite products to promote in the cross-promo format.^[1]

2019

Launch of SberMarket service

On November 11, 2019, Sberbank informed TAdviser about the launch of a service for the purchase of products and essential goods from the shelves of SberMarket stores. It was created on the basis of the online product delivery service Instamart, which joined the Sberbank ecosystem in September 2019. From November 11, 2019, SberMarket begins working in 31 cities of Russia. The online service app can be downloaded from the App Store and Google Play.

This service will be available in Moscow and 16 cities of the Moscow region, as well as in 14 more cities - St. Petersburg, Yekaterinburg, Kazan, Nizhny Novgorod, Rostov-on-Don, Krasnodar, Volgograd, Voronezh, Samara, Ufa, Krasnoyarsk, Omsk, Novosibirsk and Chelyabinsk.

The service will provide delivery from the METRO Cash & Carry retail network, and residents of some areas of Moscow will also be able to place an order in Auchan hypermarkets and Azbuka Vkusa supermarkets. In the assortment - about 70,000 products, and more than 2000 of them - with discounts up to 50%.

The goods will be sold at the same price as in the stores themselves. Delivery - to the door of the client day from two hours. The order can be placed through the site or the mobile application of the same name. When registering, you can use Sberbank ID - a single account for convenient and secure authorization, which as of November 2019 already works on 40 services of Sberbank and partners. SberMarket's services will be available to both Sberbank customers and customers of any other banks. SberMarket is also open for cooperation with any stores - both in Moscow and in Russian regions. It is assumed that SberMarket will become part of the joint venture in the field of O2O (online-to-offline), which is being created by Sberbank and Mail.Ru Group.

The cost of delivery in SberMarket will be 98 rubles for the first order and 158 rubles for a second standard order (up to 30 kg).

We hope that SberMarket services will become popular and in demand, and SberMarket itself will be able to become one of the flagships of the market with a recognizable brand, providing an assortment of goods from different stores, fast delivery, excellent customer experience and affordable prices. noted Lev Khasis, First Deputy Chairman of the Management Board of Sberbank

Шаблон:Quote 'author = said Asan Kurmanguzhin, CEO of the online service "SberMarket"

Earlier, Sberbank and Mail.ru Group announced the creation of an O2O service platform in the field of food and transport. It is assumed that the joint venture will operate in the two largest digital consumer markets in Russia, the total volume of which will exceed 1 trillion rubles on the horizon of three years.

Starting the service in test mode

On September 6, 2019, SberMarket began working in pilot mode in Rostov-on-Don and Krasnodar on the basis of the operating and technological platform of the online product delivery service Instamart. A month later, the "pilot" in two cities provided 10% of the orders of the Instamart service in all regions of presence. In addition, in the first month, more than 20 thousand people installed the SberMarket application on their mobile devices.

Links

Link to SberMarket service

Notes