Magnet Pharmacy

2024

Launch of pharmacy marketplace

Magnit, one of the largest Russian retailers, has launched a pharmacy marketplace based on the Magnit Pharmacy format. This was announced on August 1, 2024 by the press service of the company.

According to the retailer, now on the website and in the mobile application "Magnet: Promotions and Delivery" in the "Pharmacy" section, buyers have access not only to the range of the network, but also to the goods of partner companies. The first partner of Magnit Pharmacy was one of the leading Russian pharmaceutical distributors - Pulse.

source = Magnet

Thanks to the connection of the partner, the number of items available for online ordering increased from 4 thousand to 15 thousand items. Orders will be delivered to any Magnit Pharmacy throughout the geography of the network's presence. Delivery times will average from one to three days, depending on the region. At the same time, the minimum order amount is not set, and delivery for buyers will remain free.

Magnit Pharmacy plans to attract another major pharmaceutical distributor to the project by the end of 2024. In addition, the company is considering cooperation with other partners in organizing the delivery of orders to their points.

By August 2024, Magnit Pharmacy unites a network of 1,000 retail outlets and an online channel. The order of goods from the network's own assortment is available for receipt 30 minutes after registration in any convenient for the buyer "Magnit Pharmacy."

Dauren Abeuov, director of e-commerce development at Magnit Pharmacy, noted that working on a marketplace model will allow the company to significantly expand its range and improve its supply to buyers. According to him, pharmaceutical distribution partners will be able to receive additional income and increase the efficiency of logistics thanks to cooperation with Magnit Pharmacy^[1]

Integration with the Magnet application

Magnit has integrated the Magnit Pharmacy format into its mobile application, which combines delivery services from stores, a marketplace, a virtual loyalty card and useful content for customers (information about discounts and promotions, recipes, etc.). The company announced this on May 30, 2024.

In addition to ordering products and demanded non-food products from convenience stores, supermarkets, superstores and drogerie stores, an order from Magnit Pharmacy with a pickup function is now available in the Magnit mobile application. At the first stage, some users of the Magnit application have an online order service from pharmacies, and in the coming weeks the service will be available to all users.

The Magnit application presents the entire range of offline pharmacies - on average up to 4 thousand. SKU: over-the-counter and prescription medicines, vitamins and dietary supplements, personal hygiene products, medical products, medical cosmetics, etc. The order can be picked up 30 minutes after registration in any convenient for the buyer "Magnit Pharmacy." In July, the pharmacy range available in the application will grow several times (to more than 10 thousand. SKU) thanks to the connection of the service "on order," which previously appeared in offline pharmacies. Rare drugs or drugs that are not available in offline pharmacies, the user of the Magnit application will be able to place on order with delivery to the pharmacy the next day. There is no minimum order amount.

The appendix also contains information on the composition of medicinal products and instructions for use. To pick up prescription drugs, a customer must present a prescription when receiving an order.

In the future, Magnit plans to launch a courier delivery service for the pharmacy assortment.

Шаблон:Quote 'author = said Dauren Abeuov, director of e-commerce development at Magnit Pharmacy.

The Magnit Pharmacy network for May 2024 unites 972 points. In early 2024, the chain introduced a new concept and opened the first test pharmacies in accordance with the updated CVP. The changes affected the organization of trade space, external and internal design. The range of pharmacies was expanded due to demanded drugs and non-drug categories. In addition, the new concept provides additional services for consumers and the development of the omnichannel shopping experience.

An important advantage of the Magnit Pharmacy network is also the unified Magnit Plus loyalty program, which allows customers to receive even more benefits in stores of all formats (except for Magnit Pharmacy, these are Magnit stores near home, Magnit Family supermarkets, Magnit Extra superstores, Magnet Cosmetics drogery) and when shopping through the application. For example, in a pharmacy, you can spend bonuses accumulated for purchases in Magnit stores "at home." The number of accumulated bonuses is reflected in the application. Also, special promotions and discounts are available for buyers registered in the retailer's loyalty program.

2023: Adding the possibility of ordering goods in the application "Magnet Delivery"

On April 17, 2023, the Magnit chain announced the addition to the Magnit Delivery mobile application of the possibility of ordering goods from the Magnit Pharmacy chain assortment with the pickup function.

To place an order, the buyer needs to download the Magnet Delivery application, available for devices on Android and iOS platforms, and register. Those who are already using the application need to update it. The order can be picked up 30 minutes after registration at any pharmacy convenient for the buyer throughout the geography of the network. There is no minimum order amount.

The entire range of offline pharmacies is available in the Magnit Delivery application: over-the-counter and prescription medicines, vitamins and dietary supplements, personal hygiene products, medical products, medical cosmetics, etc. - more than 5 thousand product names in total. Later, the function of ordering goods from the extended assortment from the warehouse will become available to users of the application. The appendix also contains information on the composition of the drug and instructions for use. To pick up prescription drugs ordered, the customer must present a prescription when receiving the order.

Earlier, Magnit launched an online booking service on the Magnit Pharmacy website with self-pickup in 30 minutes. Also on the site, buyers can order goods from the extended range with delivery to the selected pharmacy the next day. In the future, the company plans to launch courier delivery of the pharmacy assortment.

to data At the end of 2022, the Magnit Pharmacy network consisted of about 850 trade points.

Шаблон:Quote 'author = said Anton Onishchenko, e-commerce director of Magnit Pharma.

2022

Launch pickup via Delivery Club

On August 29, 2022, Magnit announced that Magnit Pharmacy had entered the delivery service for finished food, food and consumer goods. The reservation service in the Delivery Club application, in which users make an online order and then pick up the purchase at a physical point, is available in 45 regions for August 2022. It is planned that in September the service will cover all pharmacies of the retail network in 58 regions - more than 800 outlets.

The available range includes about 13 thousand items: prescription drugs, parapharmaceuticals, dietary supplements, personal hygiene products, baby food, medical products, seasonal items, beauty and health products and others. To place an order, the client needs to select a convenient pharmacy in the Delivery Club application, add products to the cart and click the "Pickup" button. You can book a purchase for 3 days, and pick up the order in 30 minutes. Payment takes place directly at the pharmacy upon receipt of the order.

Earlier, Magnit connected all pharmacies to its own click & collect service, and also began to cooperate on this service with the pharmacy marketplaces Uteka, Megapteka, ASNA, PharmacyMos and others. Since the beginning of the year, about 300,000 goods have been purchased at Magnit Pharmacy through its own and partner click & collect service. The most popular were drugs for the treatment of neurological diseases and diseases of the cardiovascular system, as well as drugs used in obstetrics.

Connection to the service of booking medicines of pharmacies of the Ural Federal District

On March 14, 2022, Magnit announced the connection of pharmacies of the Ural Federal District to the drug reservation service. Thus, the online service became available in 835 pharmacies in 58 regions of the format's presence.

The online pharmacy works in the click & collect format: booking goods with payment and pickup in 30 minutes from the convenient "Pharmacy Magnet." Buyers can book up to 5 thousand items: among them pharmaceutical goods, medical cosmetics, personal hygiene products, baby food , medical products, seasonal positions. The order can be left on the Magnit Pharmacy website and through the contact center.

The booking service is available around the clock, but pickup is tied to the pharmacy's opening hours. At the same time, the buyer is shown the composition of the drugs, instructions for use, as well as a warning if the product ends soon. There is no minimum order amount, and orders are collected by employees of retail outlets. When booking and receiving day to day, prices are identical to offline pharmacies.

The company launched a drug booking service in the fall of 2020. The pilot project was implemented in just 2.5 months on the basis of pharmacies in Moscow and the Moscow region. In September 2021, the Company began to scale the service in the regions, starting with the Northwestern Federal District. As of March 2022, the average monthly traffic of the service is more than 60 thousand people, and peak values ​ ​ exceed 200 thousand people.

At the end of 2021, Magnit began to cooperate with a number of pharmacy marketplaces. As of March 2022, the company works with the following sites: Yuteka and Megapteka.

VK Cloud Solutions Cloud Deployment

VK Cloud Solutions has provided a cloud infrastructure for the online service Magnit Pharmacy. VK (formerly Mail.ru Group) announced this on March 14, 2022. Read more here.

2020: Magnit Pharmacy service launch

On September 22, 2020, the grocery retailer Magnit announced the launch of an online pharmacy. The Magnit Pharmacy service is available to residents of Moscow and the Moscow region.

At the time of the start of the service, users have access to two types of services in the click & collect format:

• booking goods with payment and pickup in 30 minutes from the convenient "Pharmacy Magnet";
• Order from the warehouse from the extended assortment and deliver to the selected pharmacy the next day.

In the future, it is planned to launch courier delivery of over-the-counter drugs.

On the Magnit Pharmacy website, in the Magnit mobile application and through the contact center, residents of the Moscow region can book pharmaceutical goods, medical cosmetics, personal hygiene products, baby food, medical products, seasonal positions. By September 22, 2020, the range includes about 5,000 items.

Launch of the online service "Magnit Pharmacy"

Service users can see the remains of goods, the composition of drugs, instructions for use. Self-pickup is tied to the time of operation of the points, the buyer must present the corresponding document to receive prescription drugs.

There is no minimum order amount, when booking and receiving day on day, prices are identical to offline pharmacies. Orders are collected by employees of retail outlets in individual packaging. Magnit has established special KPIs (key performance indicators) for the pickers and the rest of the personnel involved in the formation of orders.

When ordering the next day from the warehouse assortment, the value of the goods will be related to the online offer of the corresponding market positions. Picking and delivery will be carried out on the basis of the automated distribution center of the distributor Magnit Pharma in Moscow.

All components of the Magnit online pharmacy service, including the electronic showcase, physical pharmacies, distribution and delivery, are combined on the basis of one company.^[2]

Notes