O2O Holding
Since 2018
Russia
Central Federal District of the Russian Federation
Moscow
125167, Leningradsky pr-kt, 39, p.79,
Content |
The main activity of O2O Holding is the provision of services in the field of accounting, financial audit, tax consulting.
History
2023: The entry of Alexander Mitroshenkov into the number of shareholders of O2O Holding
The producer of "Good night, kids" Alexander Mitroshenkov was among the shareholders of "O2O Holding," which includes the services "Sitidriv," "Kitchen in the area" and "Scooter." This became known on May 7, 2023.
Information about the transaction is contained in the holding's report on the results of 2022, RBC reports. From the document published in May 2023, it follows that 99.54% of O2O Holding are owned by Ekom Technologies JSC, another 0.46% are assigned to Ekom Investments LLC.
According to the Unified State Register of Legal Entities, Mitroshenkov is the owner of a 10.86% stake in Ekom Investments. Another 7.23% belongs to Yaroslav Cherednikov. The entire shareholder structure of the above legal entities on the site is not given.
Alexander Mitroshenkov is a Russian journalist, vice president of the Academy of Russian Television. He is the head of the board of directors of AVM Media, whose main television projects are "Good night, kids," the show "Malakhov" and "When everyone is at home."
O2O Holding appeared in 2019 as a joint venture between Sberbank and Mail.ru (now VK). However, the latter left the joint venture last summer. By May 2023, a share of 0.46% in the holding belongs to Ekom Investments LLC, 10% of which belongs to Mitroshenkov. 99.54% of O2O Holding remains with Ekom Technologies JSC.
RBC sources close to Sberbank say that it will not become the owner of 100% of the holding, but intends to attract a consortium of third-party investors to buy out VK's stake. Its composition and the amount for which the share will be acquired were not disclosed. The interlocutor of the publication only said that the consortium will receive more than 50% of the holding, and in the latter all the assets of Sberbank in the field of e-commerce will be consolidated.
An interlocutor of RBC, close to the bank, believes that "attracting third-party investors and reducing the share should remove sanctions risks from companies and allow the bank not to divert funds to the development of the non-financial direction." [1]
2022
Attracting a consortium of investors by Sberbank, which will receive over 50% stake in O2O Holding
To buy out a stake VK in the joint venture, O2O Holding Sberbank attracted a consortium of unnamed persons, investors which will receive more than 50% of the company. Around the holding it is planned to combine assets bank in the region; e-commerce reducing the share of Sberbank should reduce the risk, and sanctions will also allow not to divert funds to the development of a non-financial direction. This became known on August 24, 2022.
The composition of the consortium, as well as the amount for which the share will be acquired, was not disclosed.
The first rumors that disagreements arose between Sberbank and VK on how to develop the asset appeared in the fall of 2020. Partners could not agree on the basis of whose infrastructure the services included in the joint venture will develop: on VK "" Vkontakte or on financial Sberbank services. However, in the spring of 2022, the question arose about the feasibility of developing the O2O: most of its assets did not have time to become profitable and required continued investments. In particular, O2O decided to close the taxi aggregator "" Citymobil(owned by the joint venture), but in the end there was a buyer for the asset represented by St. Petersburg the Trans-Mission company (owns the services "" and GruzovichkoFTaxovichkoF""). The amount of the transaction was not disclosed.
Among the assets that are still owned by O2O Holding, car-sharing "," "Sitidrive services food delivery " and Scooter"," Kitchen in the district services for the restaurant business Foodplex [2]
VK's withdrawal from the O2O Holding's membership
On August 23, 2022, VK informed TAdviser about the signing of binding documents, according to which the company will receive 100% stake in the Delivery Club food and food delivery service and will withdraw from the O2O Holding members. The deal is scheduled to close before the end of 2022 after receiving a number of regulatory approvals. Read more here.
Purchase of the service of outbound refueling of cars Proil
In February 2022, O2O Holding, a joint venture between VK (formerly Mail.ru Group) and Sberbank, bought the Proil service. This is evidenced by the data of the SPARK-Interfax system. Read more here.
2021
Attracting 12.2 billion rubles from Sberbank and Mail.ru Group
On October 7, 2021, it became known about additional investments in O2O Holding. Sber and Mail.ru Group contributed 12.2 billion rubles to the capital of their joint venture (JV), as a result of which the total investment in this business reached 43 billion rubles. The partners split this funding equally.
New injections into the capital of O2O Holding will be used to further develop the company's assets, including improving technologies and attracting new employees.
After additional financing, Sber and Mail.ru Group will retain equal shares in the joint venture (45.01% each), and the remaining share can be used as part of the long-term motivation program for employees of the joint venture.
Andrey Vanin, Senior Vice President, Head of the Sberbank Ecosystem Development Directorate, Chairman of the Board of Directors of O2O Holding, noted that in almost two years of the company's work, its projects have shown high results, allowing us to say that the decision to create a joint venture in the field of food tech and urban mobility was strategically correct.
 | We accurately guessed the trend and invested in breakthrough industries in a timely manner, combining our competencies, resources and efforts. Given that the market is still very far from saturated, we have decided on a new round of financing. This investment will help us strengthen our position in the food and grocery delivery, taxi and car sharing markets. We will be able to give customers new opportunities by making JV services even faster, more convenient, more technological and intuitive, "he said. |  |
In the second quarter of 2021, the joint venture's turnover reached 45.1 billion rubles, an increase of more than 13 times compared to the last three months of 2019. Relative to the second quarter of 2020, revenue grew 1.8 times.[3]
Transfer of Aram Arakelyan's stake in Citymobil to O2O Holding
In early March 2021, it became known about the withdrawal of Aram Arakelyan from the capital of the Citymobil company, which he founded. Its share of 1.96% on February 26 passed to the joint venture of Mail.ru Group and Sberbank - O2O Holding. Read more here.
2020
Investing in the ready-made food express delivery service "Kitchen in the area"
On September 9, 2020, Sberbank informed TAdviser that O2O, a joint venture between Sberbank and Mail.ru Group, is investing in the Kitchen in the Area express delivery service. "O2O" will receive 84.7% of the project, the remaining shares will be retained by the founders of the service. Read more here.
12 billion rubles of investments from Sberbank and Mail.ru Group
On August 19, 2020, Sberbank and Mail.ru Group announced the investment of 12 billion rubles in their joint venture in the field of transport and food - O2O Holding. These funds will go to the development of the 2 GIS cartographic service, the Samokat express product delivery service and other projects.
According to the press release, the management of the joint venture is confident in the prospects for the delivery of food from restaurants, as well as new directions, such as ordering food and working only for the delivery of local kitchens and stores (dark kitchens and dark stores). The same applies to transport services. At the same time, the Citymobil taxi service and the delivery service from Delivery Club restaurants are still sufficiently financed and do not need to raise funds, Sberbank said.
| | The demand for remote receipt of services of companies included in the joint venture has grown dramatically over the past six months, in some cases - several times, - says Lev Khasis, First Deputy Chairman of the Board of Sberbank, commenting on additional investment in O2O Holding. - In fact, we are operating in a market whose capacity is growing dramatically rapidly. And, of course, we are interested in strengthening our leadership where we have already managed to achieve this, and most importantly, to reach the forefront with our new services, which we are now launching within the framework of the joint venture. It is for this that new investments will be directed. | |
According to the head of the Mail.ru Group Boris Dobrodeev, the company seeks to become a leading player in the Russian food and transport market, especially since the COVID-19 pandemic has spurred the growth of some business areas.
After additional financing, Sberbank and Mail.ru Group will retain equal shares in the joint venture, 45.005% each. The remaining share can go to the remuneration of employees. New investments do not affect payments on JV initial assets that depend on key performance indicators (KPIs).[4]
Acquisition of interest in 2GIS
On June 11, 2020, Sberbank announced that it had signed binding documents on investments in the development and acquisition of a controlling stake in 2GIS.
According to the company, according to the results of the transaction, in which O2O Holding LLC also participates, the share of Sberbank will be 72%, the share of O2O - 3%, the founders and management will retain a share of 25% in the company. Read more here.
Appointment to the position of Chief Executive Officer Guvanche Donmez
On May 12, 2020, Sberbank announced that Guvanch Donmez was appointed to the position of chief executive officer for foodtech O2O Holding, a joint venture between Sberbank and Mail.ru Group. Read more here.
2019
Completion of the establishment of the joint venture AliExpress Russia together with Alibaba Group, Megafon and RDIF
Alibaba Group, Megafon, Mail.ru Group and the Russian Direct Investment Fund (RDIF) on October 9, 2019 announced the completion of the deal to create a joint venture AliExpress Russia. The deal involves the integration of key Russian consumer Internet and e-commerce platforms and the launch of a joint venture on social commerce in Russia and the CIS countries, which will operate in full compliance with federal legislation in the field of personal data protection. Read more here.
Signing with Sberbank of binding documents on the creation of an O2O services platform in the field of transport and food
On November 19, 2019, Sberbank and Mail.ru Group announced that they had agreed on strategic cooperation, and also signed binding documents on the creation of a Russian O2O services platform (O2O - an abbreviation for the English Online-to-Offline, "Online-offline" commerce) in the field of transport and food, announced on July 25, 2019. The closing of the transaction is expected after receiving antitrust approval and fulfilling the preventive conditions by the end of 2019. Read more here.
Notes
- ↑ [The producer of "Good night, kids" received a stake in the holding with "Citidriv"]
- ↑ , etc. Sberbank will not have control in O2O Holding.
- ↑ Joint venture of Sberbank and Mail.ru Group received 12.2 billion rubles for business development
- ↑ Joint O2O-enterprise (online-to-offline) of Sberbank and Mail.ru Group received 12 billion rubles for business development
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