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2022: Sale of a chain of stores in Russia to Turkish holding FLO Retailing
Main article: Reebok Russia
In May 2022, the Russian division of the sports goods network Reebok changed its owner. Reebok, which suspended work in the Russian Federation after the start of Russia's military special operation in Ukraine, sold the Russian chain of stores to the Turkish holding FLO Retailing, which develops, in particular, the brands U.S. Polo Assn., Lumberjack and Reno.
2021: Adidas sells Reebok to Authentic Brands Group for 2.1 billion euros
Adidas AG said it agreed to sell Reebok to Authentic Brands Group for up to 2.1 billion euros ($2.47 billion dollars), about 15 years after acquiring the American fitness brand and trying to modernize it.
The German sporting goods company managed to improve the Reebok business, but its sales lag behind those of Adidas itself and reduce the group's profit.
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