CENTRAL DEPARTMENT STORE

In the shopping house TSUM on an area of ​ ​ 60 thousand square meters, more than a thousand well-known brands of clothing, shoes and accessories, perfumes, cosmetics are presented. The trading house has several branches in Moscow. According to the results of 2010, the turnover of TSUM amounted to over 10 billion rubles, gross profit - more than 2 billion rubles.

A seven-story building with an underground garage with an area of ​ ​ 12,270,4 square meters. meters was built in 1906 and is an object of cultural heritage of the regional purpose "General store" Mur and Meriliz, "1906-1908, 1973-1978, architects R.I. Klein, architectural technician G.A. Shuvalov, architects S.I. Nikulin, A.A. Kazakov, Yu.V. Omelchenko."

Non-residential premises with a total area of ​ ​ 7,082,9 square meters. meters are located in the building at the address: Petrovka st., 2, p. 2. The building was built in 1974 and is a 6-7-story facility with four underground floors. The premises for sale are located on floors 4-7. Most of the space is concentrated on the 5-7 floors of the building, a small room with an area of ​ ​ 262.5 square meters. meters is located on the fourth floor. The premises were leased to OJSC Trading House TSUM on the basis of a lease agreement for a period of October 31, 2022.

History

2024: Opening virtual fitting rooms in stores

TSUM, one of the leading department stores in Russia, began introducing virtual fitting rooms in its stores and points of issue of orders (PVZ). This became known in early July 2024.

The first virtual fitting room has already opened in the Moscow flagship store on Petrovka, and in the near future a similar service will appear in Kazan, a company representative said. In the future, all 17 TSUM PVZs across the country will be equipped with this technology.

source = CCM

The project aims to increase sales and convenience for customers. Virtual fitting rooms will allow customers to try on clothes without leaving the store, which will reduce purchase time and increase the likelihood of making a purchase. In Moscow, St. Petersburg, Sochi, Krasnodar, Yekaterinburg, Rostov-on-Don, Kazan, Samara, Novosibirsk and Krasnoyarsk, customers will be able to use the new service in the coming months.

As an employee of the personnel department of the Central Department Store noted, the company is actively looking for coordinator stylists to work with virtual fitting rooms. Their tasks include helping customers pick up items and create images, advising on assortment and maintaining fitting and shopping statistics. Stylists will receive a percentage of sales for things purchased through virtual fitting rooms.

Global retailers began introducing virtual fitting rooms a few years ago. Nike Gucci and one of the first to add them to their online stores in 2019., Walmart the largest retail chain in the world, bought startup Zeekit in 2021 to develop this technology and integrate it into its stores. From 2022 Amazon , it also offers its customers the possibility of virtual fitting.

In Russia, such technologies have not yet become widespread. In 2023, the Lamoda Marketplace announced the launch of a virtual fitting room, but the project has not yet received significant development. A company spokesman said that a restart of this service is planned soon. In May 2024, retailer Gloria Jeans began installing virtual fitting rooms in its new Ready ! Steady! Go!, with the aim of making shopping more attractive to young people.^[1]

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