CENTRAL DEPARTMENT STORE

In the shopping house TSUM on an area of ​ ​ 60 thousand square meters, more than a thousand well-known brands of clothing, shoes and accessories, perfumes, cosmetics are presented. The trading house has several branches in Moscow. According to the results of 2010, the turnover of TSUM amounted to over 10 billion rubles, gross profit - more than 2 billion rubles.

A seven-story building with an underground garage with an area of ​ ​ 12,270,4 square meters. meters was built in 1906 and is an object of cultural heritage of the regional purpose "General store" Mur and Meriliz, "1906-1908, 1973-1978, architects R.I. Klein, architectural technician G.A. Shuvalov, architects S.I. Nikulin, A.A. Kazakov, Yu.V. Omelchenko."

Non-residential premises with a total area of ​ ​ 7,082,9 square meters. meters are located in the building at the address: Petrovka st., 2, p. 2. The building was built in 1974 and is a 6-7-story facility with four underground floors. The premises for sale are located on floors 4-7. Most of the space is concentrated on the 5-7 floors of the building, a small room with an area of ​ ​ 262.5 square meters. meters is located on the fourth floor. The premises were leased to OJSC Trading House TSUM on the basis of a lease agreement for a period of October 31, 2022.

Performance indicators

2024

Revenue reduction by 67% to RUB 3.18 bln

As TAdviser found out in mid-October 2025, in 2024, TsUM (TD TsUM OJSC) showed revenue of 3.18 billion rubles. For comparison, a year earlier, the figure reached 9.58 billion rubles. Thus, there was a drop of 66.8%.

The cost of sales on an annualized basis collapsed by 96.1% - from 2.82 billion rubles to 110.6 million rubles. Management expenses are not reflected in the accounting documentation, while commercial expenses decreased by 62.7% - from 4.12 billion rubles to 1.54 billion rubles. Under the article "other income," a drop of 94.3% was recorded - from 4.05 billion rubles to 232.14 million rubles. Other expenses amounted to 448.88 million rubles, which is 80.3% less than in 2023, when they reached 2.28 billion rubles.

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Фото: "TD TSUM"

Revenues from the sale of products, goods, works and services fell from 6.55 billion rubles to 2.64 billion rubles, that is, by 59.7%. Payments to suppliers (contractors) for raw materials, materials, works and services decreased by 55.8% - from 3.76 billion rubles to 1.66 billion rubles. Expenses in connection with the remuneration of workers decreased by 96.8%, amounting to 110.14 million rubles against 3.41 billion rubles in 2023.

Gross profit fell more than twice - from 6.75 billion rubles to 3.06 billion rubles. Profit from sales decreased from 2.63 billion rubles to 1.53 billion rubles, that is, by 42%. Net profit in 2024 amounted to 1.24 billion rubles against 3.56 billion rubles a year earlier, which corresponds to a 65.2% reduction.

As of December 31, 2024, receivables are indicated in the amount of 3.25 billion rubles: this is 29.3% less than a year earlier, when it was equal to 4.6 billion rubles. Accounts payable decreased by 84.3% - from 3.2 billion rubles to 502.15 million rubles. Net assets - 8.84 billion rubles against 10.1 billion rubles in 2023.^[1]

2nd place among online clothing and footwear stores in Russia in terms of revenue - 14.7 billion rubles

In October 2025, TAdviser prepared an infographic dedicated to the largest Internet retailers in Russia in the clothing and footwear market. The data presented is based on a study by the analytical company Data Insight. Read more here.

2023: Revenue cut by 65% to RUB 9.58 billion

The revenue of OJSC Trading House TSUM in 2023 amounted to 9.58 billion rubles against 27.1 billion rubles a year earlier (a decrease of 65%; these and other indicators are given in accordance with Russian Accounting Standards/RAS/). The company's net profit in comparison with the same segments of time increased from 3 billion to 3.51 billion rubles. This is evidenced by the data of the Kontur. Focus service, which TAdviser got acquainted with in December 2024.

It follows from these materials that the cost of sales of TSUM in 2023 amounted to 2.82 billion rubles, having decreased from 4.06 billion rubles in 2022. Gross profit of the department store decreased from 23.04 billion to 6.75 billion rubles, and profit from sales decreased from 5.57 billion to 2.63 billion rubles.

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Фото: CCM

The commercial expenses of the Central Department Store in 2023 amounted to 4.12 billion rubles, which is much less than similar costs a year ago at 17.47 billion rubles. The company's accounts payable in 2023 amounted to 3.2 billion rubles against 8.6 billion rubles a year earlier. Accounts receivable decreased from 18.64 billion to 4.6 billion rubles.

According to a study by Focus Technologies, the number of visitors in shopping centers, Moscow including TSUM, by the end of 2023 was 1% lower than the level of 2022. The spending of Russians in large shopping centers in Moscow (purchases in,, Shopping center "European", "Aviapark" "Metropolis" Tsvetnoy,, TSUM GUM,, CDM Vegas Crocus City and Atrium were taken into account) in 2023 as a whole decreased by 8%.

Moscow Central Department Store is part of the Mercury group, founded in 1994 by Leonid Fridland and Leonid Strunin. The company also owns the elite village "Barvikha Luxury Village" (including a concert hall), the hotel "Barvikha Hotel & SPA," boutiques in Tretyakovsky passage and on Kutuzovsky Prospekt, as well as the House of Leningrad Trade in St. Petersburg.

History

2024

Appointment to the post of general director Elena Atlanova

Elena Atlanova on December 9, 2024 was appointed to the post of General Director of OJSC Trading House TSUM. She replaced Tamara Pogromova, who headed the company for 21 years. Read more here

Open virtual fitting rooms in stores

TSUM, one of the leading department stores in Russia, began introducing virtual fitting rooms in its stores and points of issue of orders (PVZ). This became known in early July 2024.

The first virtual fitting room has already opened in the Moscow flagship store on Petrovka, and in the near future a similar service will appear in Kazan, a company representative said. In the future, all 17 TSUM PVZs across the country will be equipped with this technology.

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Фото: CCM

The project aims to increase sales and convenience for customers. Virtual fitting rooms will allow customers to try on clothes without leaving the store, which will reduce purchase time and increase the likelihood of making a purchase. In Moscow, St. Petersburg, Sochi, Krasnodar, Yekaterinburg, Rostov-on-Don, Kazan, Samara, Novosibirsk and Krasnoyarsk, customers will be able to use the new service in the coming months.

As an employee of the personnel department of the Central Department Store noted, the company is actively looking for coordinator stylists to work with virtual fitting rooms. Their tasks include helping customers pick up items and create images, advising on assortment and maintaining fitting and shopping statistics. Stylists will receive a percentage of sales for things purchased through virtual fitting rooms.

Global retailers began introducing virtual fitting rooms a few years ago. Nike Gucci and one of the first to add them to their online stores in 2019., Walmart the largest retail chain in the world, bought startup Zeekit in 2021 to develop this technology and integrate it into its stores. From 2022 Amazon , it also offers its customers the possibility of virtual fitting.

In Russia, such technologies have not yet become widespread. In 2023, the Lamoda Marketplace announced the launch of a virtual fitting room, but the project has not yet received significant development. A company spokesman said that a restart of this service is planned soon. In May 2024, retailer Gloria Jeans began installing virtual fitting rooms in its new Ready ! Steady! Go!, with the aim of making shopping more attractive to young people.^[2]

Notes