CENTRAL DEPARTMENT STORE

In the shopping house TSUM on an area of ​ ​ 60 thousand square meters, more than a thousand well-known brands of clothing, shoes and accessories, perfumes, cosmetics are presented. The trading house has several branches in Moscow. According to the results of 2010, the turnover of TSUM amounted to over 10 billion rubles, gross profit - more than 2 billion rubles.

A seven-story building with an underground garage with an area of ​ ​ 12,270,4 square meters. meters was built in 1906 and is an object of cultural heritage of the regional purpose "General store" Mur and Meriliz, "1906-1908, 1973-1978, architects R.I. Klein, architectural technician G.A. Shuvalov, architects S.I. Nikulin, A.A. Kazakov, Yu.V. Omelchenko."

Non-residential premises with a total area of ​ ​ 7,082,9 square meters. meters are located in the building at the address: Petrovka st., 2, p. 2. The building was built in 1974 and is a 6-7-story facility with four underground floors. The premises for sale are located on floors 4-7. Most of the space is concentrated on the 5-7 floors of the building, a small room with an area of ​ ​ 262.5 square meters. meters is located on the fourth floor. The premises were leased to OJSC Trading House TSUM on the basis of a lease agreement for a period of October 31, 2022.

Performance indicators

2023: Revenue reduction by 65% to RUB 9.58 bln

The revenue of OJSC Trading House TSUM in 2023 amounted to 9.58 billion rubles against 27.1 billion rubles a year earlier (a decrease of 65%; these and other indicators are given in accordance with Russian Accounting Standards/RAS/). The company's net profit in comparison with the same segments of time increased from 3 billion to 3.51 billion rubles. This is evidenced by the data of the Kontur. Focus service, which TAdviser got acquainted with in December 2024.

It follows from these materials that the cost of sales of TSUM in 2023 amounted to 2.82 billion rubles, having decreased from 4.06 billion rubles in 2022. Gross profit of the department store decreased from 23.04 billion to 6.75 billion rubles, and profit from sales decreased from 5.57 billion to 2.63 billion rubles.

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CCM

The commercial expenses of the Central Department Store in 2023 amounted to 4.12 billion rubles, which is much less than similar costs a year ago at 17.47 billion rubles. The company's accounts payable in 2023 amounted to 3.2 billion rubles against 8.6 billion rubles a year earlier. Accounts receivable decreased from 18.64 billion to 4.6 billion rubles.

According to a study by Focus Technologies, the number of visitors in shopping centers, Moscow including TSUM, by the end of 2023 was 1% lower than the level of 2022. The spending of Russians in large shopping centers in Moscow (purchases in,, Shopping center "European", "Aviapark" "Metropolis" Tsvetnoy,, TSUM GUM,, CDM Vegas Crocus City and Atrium were taken into account) in 2023 as a whole decreased by 8%.

Moscow Central Department Store is part of the Mercury group, founded in 1994 by Leonid Fridland and Leonid Strunin. The company also owns the elite village "Barvikha Luxury Village" (including a concert hall), the hotel "Barvikha Hotel & SPA," boutiques in Tretyakovsky passage and on Kutuzovsky Prospekt, as well as the House of Leningrad Trade in St. Petersburg.

History

2024

Appointment to the post of general director Elena Atlanova

Elena Atlanova on December 9, 2024 was appointed to the post of General Director of OJSC Trading House TSUM. She replaced Tamara Pogromova, who headed the company for 21 years. Read more here

Open virtual fitting rooms in stores

TSUM, one of the leading department stores in Russia, began introducing virtual fitting rooms in its stores and points of issue of orders (PVZ). This became known in early July 2024.

The first virtual fitting room has already opened in the Moscow flagship store on Petrovka, and in the near future a similar service will appear in Kazan, a company representative said. In the future, all 17 TSUM PVZs across the country will be equipped with this technology.

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The project aims to increase sales and convenience for customers. Virtual fitting rooms will allow customers to try on clothes without leaving the store, which will reduce purchase time and increase the likelihood of making a purchase. In Moscow, St. Petersburg, Sochi, Krasnodar, Yekaterinburg, Rostov-on-Don, Kazan, Samara, Novosibirsk and Krasnoyarsk, customers will be able to use the new service in the coming months.

As an employee of the personnel department of the Central Department Store noted, the company is actively looking for coordinator stylists to work with virtual fitting rooms. Their tasks include helping customers pick up items and create images, advising on assortment and maintaining fitting and shopping statistics. Stylists will receive a percentage of sales for things purchased through virtual fitting rooms.

Global retailers began introducing virtual fitting rooms a few years ago. Nike Gucci and one of the first to add them to their online stores in 2019., Walmart the largest retail chain in the world, bought startup Zeekit in 2021 to develop this technology and integrate it into its stores. From 2022 Amazon , it also offers its customers the possibility of virtual fitting.

In Russia, such technologies have not yet become widespread. In 2023, the Lamoda Marketplace announced the launch of a virtual fitting room, but the project has not yet received significant development. A company spokesman said that a restart of this service is planned soon. In May 2024, retailer Gloria Jeans began installing virtual fitting rooms in its new Ready ! Steady! Go!, with the aim of making shopping more attractive to young people.^[1]

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