Gucci

For 2019, the owner of the Gucci brand is the French company Kering SA.

2011: Sisadmin Gucci brought down the company's servers in retaliation

In April 2011, it became known that the dismissal of the network administrator turned the Gucci fashion house into losses of hundreds of thousands of dollars. The engineer stopped the servers, turned off network storage, and deleted mailboxes. He's been charged.

According to the New York District Attorney's indictment, 34-year-old Sam Chihlung Yin created a fake VPN token in the name of a defunct employee he activated by deceiving Gucci IT staff after being fired in May 2010.

Through a VPN, he had direct access to Gucci's IT network for several months, which, together with his insider information and administrator passwords, gave him the power to wreak havoc.

What followed is the technological equivalent of a full-scale attack from the front.

At worst, Gucci's U.S. office is said to have lost access to e-mail and stored documents for a day. The engineer also destroyed some files. On November 12, he stopped virtual servers, storage area network (SAN), and removed a number of enterprise e-mailboxes.

The company said that as a result, store managers and other employees in the United States were unable to access email, losing thousands of dollars in sales.

New York District Attorney Cyrus R. Vance Ml. (Cyrus R. Vance Jr) emphasized that computer hacking is not a game. This is a serious threat to corporate security, which can have a general devastating effect on the privacy, work and functioning of the business.

Cases of accusations of offenses of dismissed IT employees are far from uncommon, although only recently they began to go to court with some regularity. Previously, the police lacked specialists to investigate such crimes, there were flaws in the legislation, and companies preferred to hide negative information from publicity and embarrassingly hinted that employees might have motives for bad deeds.

At this time, everything changes. IT employees who attack their employers or former employers are considered criminals, like any others.

The consequences for the accused of the deed of Sam Chilun Yin can be serious. A conviction for a Class C criminal offence could result in up to 15 years' imprisonment.

1995: Maurizio Gucci killed by order of his ex-wife

2 killers were hired to kill Maurizio Gucci by his ex-wife Patricia Reggiani. She hired them with the help of a psychic lady, who had previously caused damage to Maurizio at the request of Reggiani, apparently not very successfully. On March 27, 1995, Maurizio was killed, an investigation began, Reggiani was arrested only two years later and sentenced to 29 years in prison. She was released ahead of schedule in 2016^[1].

1993: Maurizio Gucci has sold his stake to Invescorp

Maurizio Gucci owed $40 million to various banks by 1993, when he sold his share of Gucci to Invescorp. Paolo Gucci sold his stake in the business back in the 1980s, so Maurizio was the only Gucci with a stake in the family company. In 1989, he became chairman of the Gucci group of companies, and in the four years that Maurizio Gucci managed the company, it entered a protracted crisis: fakes, the sale of Gucci's license to produce everything - up to toilet paper and lighters - and the exorbitant personal spending of the head of the house led to the fact that the company was on the verge of bankruptcy. Having sold his stake in Gucci, Maurizio put an end to the participation of the Gucci family in the affairs of the company created by Gucci Gucci.

1992: Crossed "G" became the official brand logo

Gucci had 2 logos before the appearance of the current one - crossed letters G. The first - a porter in a livery and a cap with a sack in one and a suitcase in the other hand - was invented by Guccio Gucci in the 1930s, paying tribute to his service in a London hotel.

In the late 1950s, supporting the legend of the noble origin of the clan, Aldo Gucci replaced the porter with a knight in armor, added a rose and a wheel - supposedly heraldic symbols of Gucci.

Crossed "G" was also invented by Aldo - after the death of his father in honor of Guccio Gucci, ornaments from double "G" began to cover the handkerchiefs, suitcases and bags of the company. Over time, this symbol became more and more famous and associated with the brand than the knight, and in 1992 the crossed "G" became the official logo of the brand.

1984: Paolo and Maurizio Gucci remove Aldo from running the company and surrender him to the tax

Aldo's son, Paolo Gucci, in 1980 wanted to open his own business using the name "Gucci," but Aldo obtained an injunction against this step. And Aldo's nephew, Maurizio Gucci, who received half of the company after the death of his father Rudolfo, was accused by Aldo of forging his father's will, but Aldo lost this court.

Paolo, who owned approximately 5% of the business, teamed up with a cousin, and together in 1984 they removed Aldo from managing the company, and then transferred his documents to the US Tax Administration.

Aldo Gucci, 81, who was convicted in 1986 of not paying taxes of $7 million, spent 4 months in prison.

In the late 1980s, Aldo sold his Gucci shares to Invescorp. He inherited all the proceeds from the sale from his illegitimate daughter Patricia.

1974: The beginning of a conflict between the sons and grandchildren of the founder of the company

After the death of the founder Guccio Gucci, the company was led by one of his sons Aldo Gucci - until the death of Vasco's brother in 1974, when Gucci was divided in half between Aldo and Rudolfo, and the third generation of Gucci, Gucci's grandchildren, was connected to the management. With this, a new wave of intra-family conflicts began.

1959

Prince of Monaco Rainier III and his wife actress Grace Kelly at the Gucci store, Rome, 1959. Фото: Reporters Associati & Archivi / Mondadori Portfolio

1952: Opening of the first store in the USA and death of Guccio Gucci

$1,500 a year was worth renting a boutique on the ground floor of the Savoy Plaza Hotel in New York, where Aldo Gucci opened the first American Gucci. Aldo dreamed of opening a store right on Fifth Avenue next to other luxury brands, but chose a cheaper room - but with windows on Fifth Avenue - at 7 West 58th Street.

1 time Guccio Gucci visited the American Gucci store immediately after its opening in December 1952. Guccio, who had previously tried to dissuade Aldo's son from entering the American market and predicted that this would ruin their company, was delighted, praised the luxurious interior of the store and even told friends that it was his idea to open in the United States. On January 2, 1953, 15 days after the opening of the New York store, 72-year-old Guccio Gucci died.

The store, which lasted until the demolition of the hotel in 1967, became Mecca for American fashionistas - Bette Davis, Elizabeth Taylor, Eleanor Roosevelt and Jackie Kennedy (after whom Aldo named one of the Gucci bags) visited. The latter's husband, US President John Kennedy, called Aldo Gucci "the first Italian ambassador to the United States."

3 sons inherited Gucci after the death of Guccio Gucci. Aldo, Rudolfo and Vasco, in accordance with the will of their father, divided the business into three shares, leaving their older sister Grimald without shares in the company: she was allocated a land plot in Florence and 12 million lira. Grimald sued, but the brothers together were able to win it.

1940: Contract for the production of boots for the Italian army

1 the son of Guccio Gucci was not called up for military service. Vasco and Rudolfo, who remained with their father in Florence, were mobilized after Italy entered World War II. Aldo Gucci, who ran a store and workshop in Rome, signed a contract with the fascist government for the production of boots for infantrymen and supported the Hitler coalition, remaining at home.

1938: Opening of the second store in Rome

The expansion initiative belonged to the son of Guccio Aldo Gucci - the founder of the brand himself believed that it should remain local, but Aldo persuaded him. The second store in Rome opened in the house 21 Via Condotti - in the very center of the city, not far from the Spanish staircase.

Then Aldo composed a legend that survived to today that Gucci is an old family of saddlers who for centuries served the Florentine nobility since the Medici. For greater persuasiveness, he put up supposedly old saddles of his family in the window of his store and began to supplement his suitcases and bags with details: a bandage in a green-red strip resembling underarms, jockey-shaped color fabrics, handles, fasteners and carbines stylized as brides and stirrups.

1921: Opening of the first store in Florence

After serving as a driver at the front during World War I, Guccio Gucci first got a job in the company for the production of chests and suitcases Franzi, where he quickly grew from an apprentice to a dye manager, and in 1921 opened his store in Florence.

60 people worked in the store and workshop of Guccio Gucci, located in house number 7 on Via della Vigna Nuova. G. GUCCI & Co., as written in the then advertisement, "traded English suitcases and exquisite gift accessories," as well as repaired luggage supplies. The whole Guccio family worked in the company: Aida's wife led the staff, Grimald's daughter stood behind the cash register, and his three sons - Aldo, Vasco and Rudolfo - delivered orders to customers on bicycles.

1881: Guccio Gucci moves to Britain and works as a porter at the Savoy Hotel

The son of a Florentine hatter, 16-year-old Guccio Gucci moved to the UK in 1881, when his father went bankrupt, he did not speak English and could only get a porter. He received 2.5 shillings a week while working at London's Savoy, Europe's most expensive hotel.

Guccio carried expensive suitcases for days - H. J. Cave & Sons, Louis Vuitton - and, as he later told himself, at some point from boredom began to study how they were made. So he had the idea to open his own production of leather gallantry.

Notes

See also

• Luxury Goods Sector (Global Market)