Gloria Jeans Gloria Jeans

Performance indicators

2024: Net profit growth 6x to ₽183,4 million

The company Gloria Jeans JSC, which consolidates the trading operations of the corporation of the same name, in 2024 received a net profit according to Russian accounting standards (RAS) in the amount of ₽183,4 million, which is 6.3 times higher than in 2023. Information about this was published in the financial statements of the company on March 21, 2025.

According to Interfax, the company's revenue slightly decreased by 1.1% and amounted to ₽28,859 billion, gross profit also decreased by 1.1%, to ₽28,859 billion.

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Фото: Freepik

Net profit growth with lower revenue was achieved due to cost optimization and improved operational efficiency. Commercial expenses of Gloria Jeans in 2024 decreased by 3.2% and amounted to ₽25,516 billion, which allowed the company to increase profit from sales to ₽3,343 billion (an increase of 19.3%).

Other revenues of Gloria Jeans JSC in the reporting period increased 1.9 times, to ₽2,228 billion, while other expenses increased by 33.3% and reached ₽2,952 billion. As a result, profit before tax amounted to ₽158,367 million, which is 1.4 times more than in 2023.

The company's financial discipline has also improved: accounts payable in 2024 decreased from ₽5,238 billion to ₽3,874 billion, and accounts receivable decreased from ₽4,846 billion to ₽3,106 billion.

Gloria Jeans is one of the largest Russian manufacturers and retailers of clothing and accessories. The company's network has over 600 stores in more than 300 cities of Russia. The company also owns three logistics complexes located in Novosibirsk, Podolsk and the Rostov region. At the end of 2024, Gloria Jeans had 10 production sites.

In January 2025, the company closed part of its production facilities - two garment factories in the Rostov region (in Gukov and Zverev). In February 2025, it became known that these^[1]

2023: Revenue growth by 11% to RUB 78 billion

In 2023, the revenue of Gloria Jeans amounted to 78 billion rubles, which is 11% more in comparison with 2022. The Russian manufacturer and seller of clothing disclosed such data on January 11, 2024.

According to Interfax, citing materials from the retailer, its net profit in 2023 reached 9.6 billion rubles, or 11% of revenue. At the same time, net profit for 2022 is not indicated. In 2023, Gloria Jeans earned 10 billion rubles on the sale of goods via the Internet, which approximately corresponds to the result of a year ago. At the same time, sales in the retailer's own online channels increased by the end of 2023.

Gloria Jeans revenue amounted to 78 billion rubles

As of December 31, 2023, the total area of ​ ​ Gloria Jeans real estate amounted to 620 thousand square meters. m. As of that date, the group included 710 stores in more than 300 cities. In 2022-2023 Gloria Jeans opened 60 new stores on the ground, where the outlets of foreign companies were previously located. In December 2023, the company planned to open 20 new stores, including in the Moscow complexes Metropolis and MEGA Teply Stan, large shopping centers in Krasnodar - OZ Mall and Gallery, as well as in Sochi's SeaMall.

Our strategy is to sell for 2-3 years up to 75-80% on our own sites. By this time, we plan to bring the number of stores to 900-1000 in 300-400 cities, and we will be able to deliver an order from the store within one day. This will allow us to maintain a business model that does not depend on possible changes in the commercial conditions of marketplaces, "said Vladimir Melnikov, chairman of the board of directors of Gloria Jeans, quoted by Interfax.

Melnikov added that in 2024 Gloria Jeans intends to invest 10 billion rubles in the development of the GJ and Ready network! Steady! Go!^[2]

History

2025

Ex-head of Rusagro Maxim Basov sold a stake in Gloria Jeans

Former head of Rusagro Maxim Basov resigned from the owners of the parent company of the VVM Investments group, his share decreased from 1% to zero. The share of the fund "Named after St. Great Martyr Anastasia Uzoreshitelnitsa," established by the founder of Gloria Jeans Vladimir Melnikov, increased from 99% to 100%. Corresponding changes were made to the Unified State Register of Legal Entities in February 2025. Melnikov explained that the allocation of a minority stake in Basov LLC was part of the initial agreements, the terms of which are confidential^[3]

Bulava bought Gloria Jeans factories in Gukovo and Zverevo, Rostov Region

The Bulava company, which is part of the Kalashnikov concern, bought the Gloria Jeans production sites in Gukovo and Zverevo, Rostov Region. The deal was completed in February 2025. The new owner announced plans to repurpose factories to produce military uniforms and equipment.

According to Vedomosti, the information on the sale of factories was confirmed by the Acting Governor of the Rostov Region Yuri Slyusar in his Telegram channel. According to him, the new owner plans to save jobs for all 400 employees previously employed at Gloria Jeans production sites.

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Фото: Freepik

According to SPARK, Bulava LLC was registered in November 2022. The main owner of the enterprise is entrepreneur Galina Bannikova with a share of 79%. The remaining 21% from February 25, 2025 belongs to LLC Triad"," which is part of the Kalashnikov concern.

Triada-TKO LLC specializes in the production and supply of military equipment. The company's financial performance shows significant growth: revenue according to Russian accounting standards in 2023 increased almost 122 times and reached ₽23,3 billion. Net profit amounted to ₽984,7 million, while a year earlier a loss of ₽126 million was recorded.

Bulava already has experience in managing production assets in the Rostov region. In January 2024, the company opened in the city of Shakhty a full-cycle production of special clothing for participants in a special military operation. The volume of investments in this project amounted to ₽200 million.

Acting Governor Yuri Slyusar also announced the attraction of an investor for three other Gloria Jeans production sites, without disclosing his name. This investor was transferred the right to lease factories in the city of Zernograd, the city of Salsk and the village of Yegorlykskaya. It is also planned to save all jobs at these enterprises.^[4]

Appointment as CEO of Alexander Tarasov

The Gloria Jeans clothing chain changed its CEO for the second time in six months: on January 13, 2025, Alexander Tarasov took this position instead of Maxim Basov. Read more here

2024

Creating an IT company to digitalize its business

On September 30, 2024, the Russian clothing manufacturer and seller Gloria Jeans registered a subsidiary of the IT company Dzhidzhei Tech LLC (GJ Tech). The new structure will deal with the digitalization of business processes, as well as the development of software products in the interests of the parent organization. Read more here

Former head of Rusagro Maxim Basov became co-owner of Gloria Jeans

On September 23, 2024, it became known that the former head of Rusagro and SUEK Maxim Basov became a minority co-owner of the clothing manufacturer from the Rostov region, Gloria Jeans, in which he holds the post of general director. Details of the transaction as of the specified date were not disclosed.

According to the Vedomosti newspaper, Basov received a 1% stake in VVM Investments LLC, which owns Gloria Jeans JSC and Gloria Jeans Corporation JSC. The owner of the remaining 99% is the fund "Named after St. Great Martyr Anastasia Uzoreshitelnitsa," owned by Vladimir Melnikov. This organization was registered in Moscow on May 15, 2024. It is noted that the provision of 1% in the structure of VVM Investments to Basov is part of the initial agreements, the terms of which are confidential.

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Фото: Freepik

Their further implementation will depend on the company's implementation of ambitious goals, Melnikov said.

The authorized capital of VVM Investments is 122 million rubles, respectively, Basov's share is 1.2 million rubles. Basov was tasked with rebuilding Gloria Jeans and turning the company into a "modern technological international business." As of 2023, the net assets of VVM Investments amount to 74.9 billion rubles.

According to the Gloria Jeans website, by the end of June 2023, the company's network has 696 stores in more than 300 cities. The staff exceeds 15 thousand people. Gloria Jeans received the People's Brand/Brand No. 1 in Russia award three times in the clothing chain category in 2007, 2020 and 2022. The company supports initiatives towards sustainable development: it uses recycled materials, uses less water and electricity, controls emissions of harmful substances in production^[5]

Founder of Gloria Jeans Vladimir Melnikov transferred the company's assets to a personal fund

In July 2024, VVM Investments, which owns the Rostov clothing retailer Gloria Jeans JSC and Gloria Jeans Corporation JSC, became the property of the St. Great Martyr Anastasia Uzoreshitelnitsa Foundation. The fund is owned by the founder and chairman of the board of directors of Gloria Jeans, Vladimir Melnikov.^[6]

Appointment of Maxim Basov as CEO of Gloria Jeans

On June 17, 2024, it was announced the appointment of Maxim Basov as the new CEO of the Gloria Jeans clothing chain. He replaced Lilia Bulatova, who remained with the company and moved to the position of chief merchandiser, heading the product creation and development unit. Both managers also joined the retailer's board of directors. Read more here.

Gloria Jeans launches clothing chain with AI fitting rooms

In May 2024, Gloria Jeans launched a chain of clothing stores with fitting rooms equipped with artificial intelligence technologies. The retailer's new project is called Ready! Steady! Go! Read more here.

2023

Data breach of millions of customers

On June 6, 2023, it became known about the leak of data from millions of customers of the Gloria Jeans store chain. It was reported by the Telegram channel "Information Leaks," which is maintained by Ashot Hovhannisyan, founder of the DLBI darknet detection and monitoring service.

Text files containing fragments of the site database dump were posted publicly gloria-jeans.ru. Two files contain:

• names/surnames;
• email addresses (3.16 million unique addresses);
• telephones (2.36 million unique numbers);
• date of birth;
• number of the card of the permanent buyer;
• Creation and update dates of the record (24.09.2018 to 18.05.2023).

It became known about the leakage of data of millions of customers of the Gloria Jeans chain of stores

We selectively checked the random email addresses from this leak through the password recovery form on the gloria-jeans.ru website and found out that they are valid, - said in the message of the Telegram channel "Information Leaks."

It was also noted that in the files there are hashed (bcrypt) user passwords that accidentally got there when cutting data from a full dump.

By 17:00 Moscow time on June 6, 2023, it was not reported whether Roskomnadzor received a notification of a data leak. According to the law, companies that have leaked data are obliged to independently report the incident to Roskomnadzor within 24 hours, and to provide the results of an internal investigation indicating the cause of the leak and responsible persons within 72 hours.

It is assumed that hackers from the NLB group are behind the hacker attack on the Gloria Jeans clothing chain, due to which the data of SberThank, Alfastrakhovanie and the state IT developer GNIVC were leaked. According to the Telegram channel "Information Leaks," by June 6, 2023, hackers promise to "leak" the data of 12 large companies.^[7]

Opening a flagship store instead of the largest H&M point in Russia

On April 1, 2023, Gloria Jeans opened a flagship store in the center of Moscow instead of the largest H&M point in Russia.

The flagship store "Gloria Jeans" on Tverskaya, 16, in Moscow opened today. This is not only the largest store in the Gloria Jeans chain, but also the largest of the existing monobrand stores in Russia, Gloria Jeans said in a statement on April 1, 2023.

The store has an expanded range, including exclusive new items and limited collections

The store has a customization zone GJ Factory, where purchased things can be decorated with author's patches, exclusive prints, embroidery. In addition, the store has created entertainment and lounge spaces - photo zones, a children's play area with interactive panels and toys made of denim.

The store has an expanded range, including exclusive new items and limited collections. On the ground floor there is a men's collection (adults and teenagers), on the first - women's clothes and accessories, on the second - clothes for children under 8 years old, as well as women's underwear and pyjamas.

The fact that Gloria Jeans will take the place of the departed H&M on Tverskaya Street in Moscow became known in March 2023. Then it was reported that the Russian company won a tender for the opening of a store in the Gallery Akter complex. The value of the transaction was not named.

One of the contenders for the opening of the store in the Gallery Akter complex was the Stockmann chain of stores. The general director of the retailer Gennady Levkin announced the negotiations on the lease on December 6, 2023. He noted that in the event of a deal, the volume of investments will be at least 100 million rubles.

By April 2023, Gloria Jeans stores operate in Belarus and Kazakhstan, the company plans to enter the markets of Asia and Israel. Approximately 20% of products are produced in Russia, China and Vietnam, the rest - in Turkey, India and other countries.^[8]

Notes