Ready! Steady! Go!

History

2024: Chain of stores launch

In May 2024, Gloria Jeans launched a chain of clothing stores with fitting rooms equipped with artificial intelligence technologies. The retailer's new project is called Ready! Steady! Go!

The first stores under this brand are open in Kazan (located in the Park House shopping center, its area is 550 square meters), in Volgograd (in the Watercolor shopping center, 750 square meters) and in Sochi (Democratic shopping center, 620 square meters). The products presented there are aimed at young people aged 14 to 20 years.

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Gloria Jeans

The choice of cities to launch Gloria Jeans stores has been linked to their tourist focus. In addition, the company believes that it is in Kazan, Sochi and Volgograd that street culture and street art are developed, and this is consistent with the Ready! Steady! Go!

The retailer claims that for the first time among Russian fashion brands, AI fitting rooms have been created in all stores of the chain. In them, the buyer needs to upload a finished photo or take it using a camera in a special mirror and select the product. Then the neural network will generate an image of a person in the selected model - and it can be seen in the mirror. The entire process takes 5-7 seconds, at the first stage the most hit models will be available for fitting.

The press service of Gloria Jeans also noted that street art elements and digital technologies were used to create the interior of new stores. Dummies for Ready stores! Steady! Go! created using 3D modeling of real people.

It is reported that each store has its own feature: in Sochi - a wall with graffiti tags, in Kazan - a game zone with consoles, stylized as a metro car, in Volgograd - an airhawk.

Ready brand products! Steady! Go! also sold in Gloria Jeans stores, on the company's website and mobile app.^[1]

Notes