GUM Trading House
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Main article: Red Square
GUM is a whole shopping quarter, an architectural monument, a comfortable recreation area with restaurants and cafes, an art gallery and a venue for cultural events.
History
2025: Huawei monobrand salon opened in Moscow GUM on the site of Tiffany & Co jewelry boutique
In October 2025, Tri-Union announced the opening of a new single-brand Huawei salon in the Moscow GUM on the site of the Tiffany & Co jewelry boutique, its area will be 566 sq. m. The store will occupy two floors: the first will feature all categories of Huawei devices, the second will contain a service area for the products of the Chinese manufacturer. The third floor will be used as a technical floor for service employees. According to estimates, the cost of renting a store will be about 3.3 million rubles a month. Read more here
1990: Corporation
In December 1990, GUM was transformed into the GUM Trading House Joint-Stock Company.
1989
1964
1953: General Reconstruction
The date of the second birth of the trading house is considered 1953, when, after the general reconstruction of the building, the first and largest trade center in Soviet Russia, the State General Store, GUM, was opened here.
in 1953]]
The store became a collection of the most scarce goods and a symbol of the capital of the USSR along with the Kremlin, the mausoleum of Lenin and VDNKh.
The floors of the atrium were designed by Vladimir Shukhov, the creator of the famous Shukhov Tower.
The reconstruction also affected the historical fountain, installed in 1906. It took on a new shape - an octagonal base of red quartzite. The top of the fountain was decorated with an elegant openwork structure, which became one of the symbols of GUM.
1903
1890: Start of construction of the Upper Trading Rows
Year: 1890. Photo studio E. Simonov]]
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