Clothing (Moscow market)

Clothing (Russian market)

Main article: Clothing (Russian market)

2023: For 3 years, the turnover of the Moscow fashion industry exceeded 230 billion rubles

The metropolitan fashion industry is booming, as evidenced by data released in July 2024 by the government. Moscow Over the past three years, the turnover of enterprises engaged in this area has increased by 46% and has crossed the ₽230 billion mark.

Deputy Mayor of Moscow Natalya Sergunina connects such success with the comprehensive support of entrepreneurs from the city authorities. This support covers all stages of business development - from registration to entry into the Russian and international markets.

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According to Vedomosti, about 12,800 organizations operate in the Moscow fashion industry, providing jobs for almost 78,000 specialists. These figures confirm Moscow's status as the leading center of the fashion industry in Russia.

Research conducted by Fashion Factory School and Fashion Consulting Group shows that Moscow leads in the number of fashion brands created in Russia, occupying 38% of the market. It is followed by St. Petersburg (17%) and Yekaterinburg (8%).

To support the enterprises of the fashion industry in Moscow, a number of financial instruments have been developed. Companies can receive a grant of up to ₽30 million for the purchase of equipment and up to ₽10 million for employee training. Grants of up to ₽5 million are also provided for the registration of inventions abroad and up to ₽75 000 for patenting in Russia.

A service center for creative industries operates in the capital, where entrepreneurs can receive advice on support measures and business development. In addition, there is an online platform "Materials Center," uniting about 500 manufacturers of fabrics and fittings from Russia and foreign countries.

The program "Made in Moscow" presents more than 5500 metropolitan brands, of which 940 specialize in the production of clothing, shoes and accessories. The products of these brands are available on the online portal of the same name, the largest marketplaces and in specialized stores in various areas of the capital.^[1]

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