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2022
Opening a store under a new sign
In September 2022, it became known about the change of the Reebok name in Russia to Sneaker Box. Some points have already been rebranded. So, there was a new design of the former Reebok store in the Moscow Aviapark shopping center.
In Moscow, stores can earn in the week after September 12, 2022, this became known to the Telegram channel Mash. Retail outlets in the Khanty-Mansiysk Autonomous Okrug - in particular in Tyumen - are also being prepared for opening, but the potential date has not been announced. Throughout Russia, sales in former Reebok stores are planned to be launched by October 2022.
As the interlocutor of RBC noted, the products of stores under the new brand will remain the same, "including logos on clothes."
 | All major brands purchase collections for 4-5 years in advance, so the entire product line (Sport, Classic) will remain the same, including logos on clothes. What the prices will be is still unclear, but I think they will remain at about the same level, "the source said. |  |
The sale of sports brand goods in Russia will be engaged in the Turkish holding FLO, which acquired the assets of Reebok in May 2022. In August 2022, Reebok customers received an e-mail notification that the company soon plans to resume its activities in Russia.
| | We are in a hurry to share that while the retail and online store Reebok has suspended their work, FLO Obuv Ru LLC has received the right to sell goods under the Reebok brand in Russia, the message said. | |
According to the source of the Kommersant publication, close to the Turkish group, the new owner received 100 outlets of the Reebok network. Experts believed that the Russian business company lost to a Turkish partner at a price three times less than its value.[1]
Russian division Reebok sold to Turkish holding FLO Retailing
In May 2022, the Russian division of the Reebok sporting goods chain changed its owner. Reebok, which suspended work in the Russian Federation after the start of Russia's military special operation in Ukraine, sold the Russian chain of stores to the Turkish holding FLO Retailing, which develops, in particular, the brands U.S. Polo Assn., Lumberjack and Reno.
In August 2022, the Turkish holding FLO received the right to sell Reebok goods in Russia, there are no exact dates for the start of sales yet.
Notes
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