"Loymax" introduced the Loymax Loyalty module for the sports portal "Rating of Bookmakers"

2022: Loymax Loyalty Module Implementation

On September 15, 2022, Loymax announced the introduction of the Loymax Loyalty module into the RB + program developed by the Bookmakers Rating portal.

RB + requested the integration of the Loymax Loyalty module, which allows for the minimum time to create shareholder mechanics in a single interface and without the use of programming. As part of the test launch, the RB + loyalty program is built around the RB ecosystem. Points are awarded for rather simple tasks: participation in contests, writing feedback about the bookmaker, installing the mobile application "RB," etc. In exchange, RB + offers to purchase their merch, or unique souvenirs. The second stage is planned to connect bookmakers to the loyalty program so that users can receive exclusive fribets. The third stage implies going beyond the "bookmaker circle" - a more in-depth integration into the daily life of users: various collaborations with streaming services, football clubs and other services that are used on a daily basis by RB clients.

The Loymax system directly allowed users to save bonus points, while performing all transactions in a safe mode. The correctly configured "RB +" algorithm fully meets the requested criteria. Despite the fact that the project is just beginning to develop, we already notice the effectiveness of integration. We are waiting for large-scale results from the project, - commented Maria Forostyanova, product director of Loymax.

{{quote "The decision to work with Loymax is due to a previously successful collaboration, so there were no problems with choosing a company. As of September 2022, all transactions are operating normally, we are satisfied with the quality of service. I believe that such a loyalty system contributes to the return of old customers and the attraction of new ones, as well as increased engagement and increased level of loyalty to the brand. Despite only the pilot launch so far, RB + plans to get the first 5,000 users in just a month, and by the end of next year to increase this number significantly, "commented Mark Bauer, head of marketing at Bookmakers Rating. }}

In the future, the developers of the RB + product plan to more actively attract traffic, increase financial indicators and customer loyalty. The company is ready to work with Loymax again and try other modules of the system.