Loymax Loyalty Program Automation Platform

Main article: CRM (Customer Relationship Management System)

Loymax is a universal platform that offers a set of solutions: a CRM system/processing for creating and managing loyalty programs, a module for communication with customers, an analytical module and a recommendation system based on machine learning.

The platform allows you to segment customers, study their behavior, build personal interaction and flexibly manage marketing promotions by setting conditions and priorities, changes in real time (for 2022).

2022

Version 2022.1: Optimizing Coupon Lifetime

On August 11, 2022, Loymax announced the release of an updated version of the module for creating and managing loyalty programs. The Loyalty module is suitable for any business scale, and the updated functionality makes it easier to work and communicate with customers.

The updated version 2022.1 offers significant updates in the field of external integrations. Now all APIs of the system are combined into one set of interfaces, which are strictly divided by access, versioned and accompanied by extended documentation. This allows you to more flexibly configure external integrations.

The changes affected marketing scenarios that are related to the segmentation of loyalty program members. Now you can use any dates set for customers to set up promotions: birthdays, commemorative events, program registrations, status changes, or anniversaries. The module has the opportunity to work with complex composite questions and use data on children, pets, cars. You can track the age of the child over time at the stock level and make relevant offers to customers.

The presented version improved the work with the life of coupons. If earlier it was determined by the settings of the action, now it is set by analogy with the lifetime of bonuses. Coupons can be activated and redeemed not only at the time of issue or use - these events can be postponed for a fixed period of time, until a certain date or start of the day. When the deadline comes to an end, the coupon is withdrawn without additional creation of special shares or manual control.

The interface has become more convenient for work. Users have the ability to copy rules within stocks, which makes it easier to set up similar conditions. The system now stores the rules for sorting the list of stocks and group operations on them.

Significant updates affected the block of communication with customers. By expanding the settings, information about coupons and a description of the status system can be communicated to loyalty program participants automatically. It is also possible to store and use unverified email addresses and customer phones. They can also be validated automatically when the questionnaire is completed. In the loyalty program, you can now register using any number formats according to a given directory - it is not necessary to use the numbers of Russian operators.

Our team does not stand still and makes the system more efficient and convenient. In the updated version, we improved the most significant components: expanded functionality, made the interface more understandable and intuitive, increased performance, added integration points and updated all accompanying documentation. We plan to continue to develop the product and supplement it with new business functions, as well as listen to our users, - said Maria Forostyanova, Product Director of Loymax.

ML Module Development

In 2022, the ML module is being scaled and developed.

Connection of more than 100 thousand cash desks

As of August 2022, more than 25 thousand stores and more than 100 thousand cash desks are connected to the platform.

Loymax Platform Composition

As of February 2022, the universal Loymax platform offers a set of solutions, including a CRM system, a tool for creating loyalty programs and managing them and customer behavior, as well as an analytical module with the ability to comprehensively and customizable assessment of individual business areas and products.

The Loymax solution allows you to segment customers, learn their behavior and build personal interaction with the ability to flexibly manage marketing promotions from shaping conditions to managing priorities and changes in real time.

Loymax's comprehensive platform includes four key customizable modules for marketing management.

• Thanks to the Loymax Loyalty module, you can create more than 1000 loyalty program mechanics for promotions.
• The Smart Communications module automates marketing communications with customers for offline and online retailers.
• The BI module (Business Intelligence) provides classic and proprietary methods for customer segmentation, including using BCG, RFM analysis, binary segmentation and segmentation by price sensitivity.
• The ML module (Machine Learning) automates the launch of personalized promotions, eliminates the risks associated with the human factor when making decisions in marketing.

2019: Loymax modular structure

As of August 2019, Loymax uses a modular structure. Different modules perform different tasks: collection and updating of customer data, their segmentation and clustering; Loyalty Program and Stock Management build personal offers through various channels of interaction and create conditions for purchase in the most convenient way.

The platform has its own API for integration with external services and integration solutions for 18 cash software. Loymax's capabilities work for holdings, multi-format networks, and business from several different networks, allowing you to reduce all customer bases into a single control center and independently create marketing campaigns for each individual network within a single window.

If in 2012 there were 100 measurement measures in Loymax analytics, then as of August 2019 there are more than 500. The number of stock chains the system serves has soared from 40 to 75 thousand. It servers stores more than 6 terabytes of information. And the number of stores working with the Loymax system has grown from 76 in the first year to 2.5 thousand.

The platform itself has also changed. The Smart Communications module has appeared as part of the platform, which provides functionality in ecommerce. In general, it now includes four main blocks: its own CRM system, analytics system, flexible designer of promotions and marketing campaigns and a module for communication with customers through many channels (sms, push notifications, e-mail, etc.). At the same time, you can work both with the entire platform and assemble your own "designer," using, for example, only CRM or analytics.

2017: Platform Description

Loymax is a Russian universal platform for automating loyalty programs, which allows you to combine the client base and manage customer behavior using one tool. The system provides transparent financial analytics for the loyalty program as a whole, as well as for specific areas or legal entities that use it.

2017

The solution allows you to segment customers, study their behavior and build personal interaction with each of them, and also allows you to flexibly manage various marketing promotions - form their conditions, establish compatibility, manage priorities and changes in real time.

According to June 2017, the main feature of Loymax is its versatility. Using the platform, you can create a loyalty program with any type of customer encouragement - discounts, bonuses, coupons or prizes, and pass them off as activities on any site - in places of sale, social networks, on the site. For each existing reward type, the system provides flexible implementation mechanics, such as a fixed amount per card, interest rate, or bonus rate control.

Loymax supports all major mobile operating systems: iOS, Android, Windows Phone. Loymax BI gives access to more than 40 pre-configured reports with the ability to customize individual analytics. In addition, the module provides classic and proprietary methods for customer segmentation, including using BCG, RFM analysis, binary segmentation and segmentation by price sensitivity. ABCXYZ analysis of goods and predictive analytics of customer behavior are also available in the platform.

2013-2017: Intensive development of the solution

From 2013 to 2017. there was an intensive development of the solution with two releases per year.

2010: Loymax Platform Development Start

The beginning of the development of its own platform and the creation of Loymax. The emergence of a coalition loyalty program for b2c companies in Tomsk.