Goryachev Novel

Biography

2022: Manzana Intelligent Loyalty Platform Product Manager

On September 19, 2022, Manzana Group announced the appointment of Roman Goryachev to the post of product manager for the intellectual loyalty platform Manzana. Previously, he headed the CRM and loyalty departments at Monex Trading and Starbucks.

According to representatives of the Manzana Group, the appearance in Roman's team is designed to strengthen the client orientation strategy of the Manzana Group. Its tasks include:

• development of Manzana Group customer growth points when using the Manzana platform;
• Build end-to-end business use cases for the platform
• coordination of the development of the functionality of modules and services of the Manzana intelligent loyalty platform;
• development of new services for customers customers Manzana Group.

"The previous place of work was a great journey of 11 years for me. I have built a wonderful team that has launched many CRM and loyalty projects and products for world-renowned brands. Projects that have increased customer loyalty, the quality of their service, the frequency of purchases, - commented on his appointment Roman Goryachev. - I am glad to join the professional and purposeful Manzana Group team. I am sure that my knowledge and experience will help the company in the desire to further focus on the business results of customers and give their business even greater value. I am inspired by my new role in the management team and intend to invest all my knowledge, passion and energy in further improving the Russian loyalty management solution. "

"I am glad that Roman Goryachev joined the Manzana Group. Roman has many years of experience in managing loyalty programs for large and successful brands using our services and knows well how using our platform can bring business results to retail chains. His experience, energy, vision and our desire to make new services for members of loyalty programs will allow us to be even more useful for the business of our clients and partners, "said Oleg Palenov, CEO of Manzana Group.