MTT helped Ozon customers protect phone numbers

2023: Number Protection Solution Provision

On April 20, 2023, MTT announced the provision of Ozon's platform solution "Number Protection" to the Ozon marketplace. The service is implemented on the basis of the MTS Exolve cloud platform and allows customers to maintain confidentiality when ordering goods delivered by the seller.

More than 100 calls and messages occur on Ozon every minute. The functionality of MTS Exolve allows you to implement the forwarding of calls from the seller and delivery service to a virtual number, and the system connects them to the buyer through the Telecom API, so Ozon protects customers from unwanted communication and ensures secure communication with the seller and couriers.

We are very sensitive to the safety of our users and offer new ways to protect them from unwanted communication. The introduction of Number Protection helped us reduce the number of inappropriate calls on the platform, and the moderation system helps combat potential fraud in messages and calls. For our part, we ask customers to be careful about their digital security and not to transfer their personal data to anyone, including their phone number, even to sellers on the site, "said Alexey Fedulov, head of quality control and fraud prevention.

The solution was developed by us specifically for Ozon so that buyers on the marketplace can communicate with sellers and couriers without worrying about the safety of their personal data, commented on MTT Product Director Vasily Sazhko.

2022: Provision of Incognito solution to ensure the security of users' personal data

On October 18, 2022, MTT provided its platform solution Incognito to ensure the security of personal data of users of the Ozon Ads service.

"Incognito" allows sellers on the site to maintain confidentiality when communicating and making transactions, choosing when creating ads to forward calls from potential buyers to a virtual number. For this, MTT provided for Ozon Announcements at the first stage 200 thousand numbers from which calls are forwarded. 

Users Ozon of the Ads marketplace can enter into transactions through telephone a call. At the same time, the MTT solution makes it possible not to show the seller's personal phone number, instead, buyers will see a virtual number in the ad card. They will be able to call the number, but will not be able to send him SMS or messages in. messengers The personal number mobile phone will be safe.

The functionality of the solution allows the site owner to record conversations for quality control, collection of statistics and analysis of possible controversial situations, when connecting, the system informs users that conversations are recorded. At the first stage, the Ozon Ads service is already available to users of the southern megacities of the country and their regions: Rostov-on-Don, Voronezh and Stavropol. With gradual scaling, all users of the marketplace will have access to Ozon Ads. 

MTT solutions in the field Telecom API allow customers to keep the seller confidential. This service is actively used by many,, delivery services: taxi their online stores users can directly with, to communicate courier the seller or, without driver disclosing their contacts. As data a result, they are from and, are protected spam and swindlers the service company receives a loyal audience, commented on MTT's commercial director, Ramil Bikkuzhin.

Millions of people trust Ozon with a large amount of personal data every day. It is a priority for the company to ensure their safe processing and safety. In this regard, when launching the Ads service, Ozon immediately decided to use the MTT capabilities to protect seller numbers. This measure makes the use of the service comfortable for users and prevents potential spam calls from bots and getting the seller's real mobile number into the fraudsters' databases, noted Natalia Amelina, Head of Ozon Ads.