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Project

The neural network will conduct the telegram channel "585 Golden"

Customers: 585 Gold Jewelry Chain

St. Petersburg; Trade

Product: Artificial intelligence (AI, Artificial intelligence, AI)

Project date: 2022/04  - 2022/10

2022: Creation of AI for the telegram channel

The jewelry network "585 * ZOLOTOY" on November 16, 2022 announced that it had entrusted the maintenance of its telegram channel to the neural network. The first post that artificial intelligence created:

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Buy diamond earrings with amethyst at the STEEPEST price! What is needed for happiness? It is enough to put them on your ears - and it will become much easier for your soul. Buy the very best gold amethyst earrings - and you can buy happiness! "585 * GOLD" - diamonds without overpayments!.
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So the jewelry chain is preparing the audience for Cyber ​ ​ Monday - a large online sale that will follow the famous Black Friday.

Each record created by artificial intelligence will be accompanied by the note: "Attention: the post is written by a neural network."

With this experiment, "585 * GOLDEN" reminds us that we live in an era of new media and increasingly interact with the digital environment in everyday life. "585 * GOLD" plans to post such posts every Monday. But, as they emphasize, in the company: "Only if customers appreciate the style and specific humor of the neural network."

Earlier, 585 * GOLDEN connected a smart AI-based chatbot that handles several hundred thousand requests from customers every month and helps save millions in marketing budgets.

The company plans to further develop projects and integrations using modern technologies and artificial intelligence.