585 Gold Jewelry Chain

The 585 * Gold jewelry chain is a federal franchise jewelry chain that has been pleasing its customers with jewelry for more than 17 years.

As of 2018, the company has more than 800 salons in 240 cities of Russia and the CIS and opens a large number of stores monthly.

Performance indicators

2024: Revenue growth by 28% to 37.6 billion rubles

In 2024, the 585 Gold jewelry chain (Regent Gold LLC) recorded revenue of 37.6 billion rubles. For comparison, a year earlier, the company received 29.26 billion rubles. Thus, there was an increase of 28.5%, as stated in the financial statements, which TAdviser got acquainted with in mid-August 2025.

The cost of sales on an annualized basis increased from 18.31 billion rubles to 23.76 billion rubles, that is, by 29.8%. Management expenses are not reflected in the accounting documentation, while commercial expenses rose by 22.9% - from 8.72 billion rubles to 10.72 billion rubles. Other revenues jumped by 61% - from 851.79 million rubles in 2023 to 1.37 billion rubles in 2024. Other expenses rose one and a half times - from 1.2 billion rubles to 1.83 billion rubles.

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Фото: Freepik

Sales of products, goods, works and services brought 38.47 billion rubles, which is 47.8% more than in 2023, when they amounted to 26.03 billion rubles. Payments to suppliers (contractors) for raw materials, materials, works and services for the year increased by 11.6% - from 28.9 billion rubles to 32.24 billion rubles. Expenses in connection with the remuneration of workers increased by a third - from 2.63 billion rubles to 3.5 billion rubles.

In 2024, the 585 Zolotoy network showed gross profit in the amount of 13.84 billion rubles, which is about a quarter more than the previous year (10.96 billion rubles). Profit from sales jumped by 39.5% - from 2.23 billion rubles to 3.11 billion rubles. The company received 962.16 million rubles of net profit against 970.88 million rubles at the end of 2023 (minus 0.9%).

Accounts receivable for the year decreased by a third and amounted to 3.21 billion rubles as of December 31, 2024 against 4.78 billion rubles a year earlier. At the same time, accounts payable decreased by 0.8% - from 20.99 billion rubles to 20.82 billion rubles.^[1]

History

2025: Launch of a new chain of diamond-grown jewellery stores

In December 2025, the large jewelry chain 585 Golden announced plans to open four monobrand stores to sell grown diamonds. Retail outlets under the sign of Smart Diamonds are launched in Moscow, Krasnodar, Krasnoyarsk and Novosibirsk. In the event of a positive market reaction, the network will be expanded. Read more here.

2024: Appointment of Dmitry Lazarev as CEO

In May 2024, the 585 * Zolotoy jewelry chain announced the change of CEO: Dmitry Lazarev was appointed instead of Alexei Feliksov. The latter will remain on the company's board of directors and focus on the development of business projects: the Talant jewelry factory, the Tsekh85 bakery chain and the Feliksov diamonds jewelry studio. Read more here.

Notes