"Lonmady" transformed the hiring process with ATS Potok

2022: Automated recruitment and recruitment with ATS Potok

Lonmadi"" automated the recruitment and recruitment of personnel  ATS Potok using HRTech solutions from the developer. TalentTech As a result, the company closed more than 350 point vacancies per year, and their closure period was halved. This was announced by TalentTech on November 24, 2022.

The company "Lonmadi" has a wide distributed network of separate divisions throughout Russia and selects employees in 40 divisions of the dealer network by a small team of recruiters. Before the introduction of ATS Potok, the recruitment process from the formation of an application, posting a vacancy on work sites to conducting interviews and sending a job offer was carried out manually, and the data was stored in disparate folders and tables. This led to the fact that the story about the candidate did not persist, it was difficult to track the current status for each, which slowed down the process, confused recruiters, and also carried reputational risks.

For ATS, the company had two main requirements: the ability to transfer the existing candidate base to a single system, as well as transparency and clarity for everyone who works with a vacancy.

How was the selection work in ATS Potok:

• the manager formed a request for a vacancy in ATS Potok and in a specially developed template filled out the main requirements for the candidate;
• the HR specialist received the request and sent it to the next stage at Potok;
• the vacancy was published on work sites in cities where candidates are needed;
• responses from the sites were received by ATS with a note about the site from which the person responded;
• An HR specialist in the system communicated with candidates, left notes, scheduled meetings, corresponded in instant messengers and added to the general database;
• if the final interview was successful, a questionnaire for the security service, a job offer, and then a cycle training were also automatically sent to applicants from ATS Potok by mail.

Also, ATS Potok has set up a consolidated analyst for Lonmadi on the main HR metrics: the effectiveness of selection sources, the efficiency of the selection funnel, the time to close the vacancy. On one dashboard, the head and HR specialist can see where there are bottlenecks and work on them, improving performance. At ATS Potok, 'Lonmadi' HR specialists also monitor the relevance of the proposed wages and the conditions of competitors, and then adjust their own vacancies, which is especially important in point matching.

As a result of the transformation of HR processes and the implementation of ATS Potok at Lonmadi:

• automated point selection of specific vacancies,
• closed more than 350 point vacancies per year,
• the candidate base was replenished from 0 to 15,700 resumes,
• the closing time of point vacancies has halved,
• the processing time of one resume decreased from five days to one.

When choosing ATS, it was important not only to automate the selection process, but also to make ATS a platform for productive work with a business customer, and the activity of the HR function is understandable for the company's managers and top management. After the implementation of ATS Potok, managers can work in a team, see the entire process of interaction with the candidate and the work of recruiters. Automation of such an important stage as search and selection in a fairly narrow industry helps HR specialists avoid mistakes, which positively affects the HR brand, told Daria Ilyushina, head of human resources at Lonmadi.

A standard ATS Potok and a candidate questionnaire were set up for Lonmadi. HR specialists of the company set up coordination chains, use response and failure templates, communicate with applicants directly from the system. All this allows you to make the process of working with candidates transparent and understandable, said Yegor Zemlyanov, head of the product direction "Selection" of the developer of HRTech solutions TalentTech.