Avito will connect LizaAlert to new charity mechanics

2023: Intention to connect LizaAlert to charity mechanics

Avito will connect the search and rescue squad LisaAlert"" to charity mechanics. Avito reported this on November 1, 2023.

In addition to specialized landing for the transfer of equipment, it will be possible to donate funds for its purchase through the Sign of Good program and other charitable mechanics.

In the near future, the Center for the Search for Missing People (partner of LizaAlert) will be connected to the charity mechanics of the platform. When submitting an announcement to Avito using paid promotion services, the platform will transfer 1 ruble to purchase equipment and inventory for search engines. Almost all categories of "Goods" will be connected to charity mechanics, which have almost 94 million ads as of November 2023 - more than half of all ads published on the platform.

The partnership of Avito and LizaAlert started in November 2021. In May 2022, the organizations signed a Memorandum of Cooperation.

About 20 pieces of equipment and equipment are collected monthly through a special section on Avito with an interactive map of current searches, from flashlights and navigators to energy generators and quadcopters. Avito users can see what searches are taking place next to them and what help volunteers need. The LizaAlert detachment does not have settlement accounts, it is impossible to transfer money there, but using the section you can transfer funds to the resource center for the purchase of search equipment and equipment that will be purchased and donated to search engines.

In the summer, the CPPL was connected to the Sign of Good project. By placing ads in any categories of "Goods," the seller can donate an amount of 100 rubles or more to one of the charitable foundations. After that, the user will receive a special badge "Sign of Good," which, if desired, will be able to place on his ad.

The addition of the mechanics "Sign of Good" to the list of mechanisms for helping the detachment made it possible to double the amount of funds allocated for the purchase of equipment in three months.

Avito is a resource in which the need for people to help each other is laid. In the framework of cooperation with the LizaAlert detachment, we first of all give our users the opportunity to do a good deed and transfer the existing equipment to the detachment. When the project started, we were focused primarily on resource assistance, but quickly noticed that sometimes a person does not have the necessary equipment, but there is a great desire to participate. Therefore, we made it possible, through the same landing, to transfer funds for the purchase of the necessary goods, and later included the CPPL in the list of organizations that we help within the framework of the Sign of Good project. Connecting in this mechanics should help us further increase the volume of resource assistance to search engines, - said the head of the ESG Avito product Vasily Lexin during his speech.

The detachment is constantly experiencing a shortage in all types of equipment: drones, vehicles, communications, navigation equipment, flashlights. And it is important for us that Avito finds more and more ways to involve his users in the process of finding things that search engines need. We are pleased with the results that we have achieved and know that this is not the limit. Another equally important aspect of our collaboration is the ability to find apartments to accommodate volunteers on the search and instructors during training. If we can accommodate instructors, then we can teach another region where the squad is represented something important. If we have the opportunity to give people a civilized rest during the search event, these people will be able to look for longer, simply because they rested in normal conditions and took a shower. Recently it was only miracles, but now it has become a reality, thanks to our friendship with Avito, - said the chairman of the search and rescue squad ".

Since the start of the partnership on Avito Real Estate, housing has been found and paid for for 192 volunteers in 53 locations, including remote ones.

In May 2023, Avito and LizaAlert launched a joint course for schoolchildren "Safe Internet." In classes, Avito's staff with squad volunteers talk about how to behave safely when communicating online to prevent possible trouble. During the project, more than 50 applications for classes were received.

In addition, Avito's representatives announced the readiness of Avito's employees to join the search squads. At the end of November 2023, LizaAlert instructors will conduct an introductory briefing at the company's Moscow office.

2022: Launch of an interactive map of current searches

The company Avito on November 30, 2022 announced the launch of an interactive map of current searches for the search and rescue squad LisaAlert"."

Thus, Avito users will be able to see what searches are taking place next to them and what help volunteers need. The card is integrated into a specialized section on Avito's website, which also includes finding accommodation for volunteers and raising funds to purchase the necessary equipment.

The map for November 2022 is already available in the web and mobile versions.

In the near future, additional details will appear on the map under the guidelines: contacts of the local detachment and information about what equipment or assistance is needed directly for volunteers in the region. Recently opened searches and searches for children will be separately highlighted in color to attract attention.

Avito's mission is to help everyone improve their own lives and the lives of the people around them. She was born from the very nature of our service. As of November 2022, Avito is visited by 60 million people a month. And most of our users are distinguished by high social engagement and indifference. Offering them the opportunity to take part in helping the LizaAlert detachment - from transferring equipment and resettling volunteers to participating in the search - has become the task of our cooperation. Avito's team developed and launched a special interactive map of the search for people with relevant needs of the detachment. We believe that as a result of all combined efforts, fewer people will fall into difficult situations, and the result of successful searches will be 10 out of 10, said Ivan Guz, Avito's deputy general manager.

Шаблон:Quote 'author = noted Grigory Sergeyev, Chairman of the PSO LizaAlert.

Avito and LizaAlert signed a cooperation agreement in May 2022. The company already organizes and finances the resettlement of volunteers during searches and exercises at Avito Real Estate facilities and helps with the search for the necessary inventory. In July, a section began working on the platform in test mode to raise funds and transfer the necessary equipment to volunteer search engines. As of November 2022, the number of people who donated to the needs of the detachment exceeded 1800 people, the number of applications for the transfer of personal equipment reached 283 pieces. In just 4 months, Avito users handed over more than 570 pieces of equipment to the squad.

In the apartments that the company selects and pays for through Avito Real Estate, 50 people were resettled in 12 Russian cities: Rostov-on-Don, Moscow, St. Petersburg, Perm, Makhachkala, Grozny, Novokuznetsk, Veliky Ustyug, Bryansk, Naberezhnye Chelny, Kirov, Pskov.

Help with specific searches through an interactive map:

• Active locations in which searches are conducted are marked on the map.
• By clicking on the orientation, you can see information about a specific search, a list of necessary equipment, contacts of the detachment.
• If you have the necessary equipment, you can open an advertisement with information about finding it, click the "Transfer your" button and leave your contacts.
• You can independently contact the detachment and transfer the necessary inventory or offer assistance in resettlement.
• If you do not have the necessary inventory, you can click the Support Money button and transfer any amount to purchase the selected piece of equipment.

You can transfer equipment or funds for its purchase without reference to a specific search region: by going to the "What the squad needs" section from the landing home page. The purchase of equipment is carried out by the ANO Center for Assistance to Missing People, the main area of ​ ​ work of which is assistance to the LizaAlert detachment.

In the "How else can you help" section, you can leave an application for housing for volunteers. Also on the page, the user can go to the LizaAlert forum and independently join the squad or help with fuel.