Ionkin Pavel Aleksandrovich

Ionkin Pavel Aleksandrovich

Biography

He has been working in marketing since 2011 and has serious experience in the financial sector.

From 2014 to 2016, he managed all cycles of advertising projects and products of Gazprombank JSC.

Since 2016, he worked at Bank Vozrozhdenie PJSC as Deputy Head of Marketing Department, and then headed this department.

In 2017-2018, he concurrently held the position of head of the marketing department of business blocks of PJSC Promsvyazbank as part of the project of combining banks of the Promsvyazkapital group.

The tasks included strategic planning and operational management of the marketing activities of Vozrozhdenie Bank, the development of its communication digital and content strategy, and within the framework of Promsvyazbank - planning and support of the entire complex of advertising support for the bank's business units.

2022: Head of Marketing Department of Open Investments

Pavel Ionkin, who previously headed the marketing department at Vozrozhdenie Bank, has been appointed head of the marketing department at Otkritie Investments (a brand of the Otkritie Bank group ). The company announced this on December 22, 2022. In this position, he will have to engage in the formation and implementation of a marketing strategy, the development of a direction to attract customers through digital channels, the development of strategic approaches to interaction with customers and the promotion of products of the Otkritie Investivation brand.

In Otkritie Investment, Ionkin will have to develop a strategy for the development and promotion of brand products and services. The priority tasks of the head of marketing "Opening Investments" will be to improve the quality of client service and the level of customer loyalty, the formation and implementation of a marketing company, as well as the development of the direction to attract customers through digital channels.

In Otkritie Investment, marketing is traditionally considered as one of the key aspects of brand development, and Pavel faces ambitious tasks of stable improvement of our efficiency. We wish Pavel success, and are confident that his experience in promoting financial products and working with the audience will strengthen our team, "said Yuri Maslov, General Director of Otkritie Investment.