Starostina Natalya

Starostina Natalya

Biography

She headed the editorial office ELLE.ru.

2022: Creative Director of Shkulev Media Holding

On December 29, 2022, Shkulev Media Holding announced the appointment of Natalia Starostina as Creative Director of Special Projects and New Media.

We make a big bet on special projects, since here we effectively use traditional formats and are constantly looking for new solutions. The trends and trends of 2023 are such that it is especially important to find the necessary comprehensive solutions for our partners and customers, whose request is becoming more complicated, said Viktor Shkulev, president of Shkulev Media Holding.

Natalia's main task is to find the most creative solutions using all available resources. {{quote 'In this regard, Natalia has the qualities of a creative person as a creator of content, but at the same time easily adapts to commercial requests. Many such requests were successfully implemented on the site ELLE.ru - said Viktor Shkulev. }}

The second part of the task in which Natalya will be actively involved is new media, namely groups in social networks of projects included in the structure of Shkulev Media Holding.

After 12 years of working in such a multifaceted and cool international brand, at first it is difficult to imagine what your next step will be? What will make you and your audience better every day? The position at the intersection of commerce and creativity sounds to me not only ambitious, but also almost limitless. Still, freedom, including in creativity, is still the main value, - said Natalya Starostina.