VKontakte: Payout Office

2023: Payments cabinet exit to directly generate revenue from monetization instruments

Social network Vkontakte presented on February 15, 2023, a payment cabinet through which creators content will be able to directly receive money earned using tools: monetizations VKontakte partner program, market platforms and video monetization programs. To support self-employed the authors, the company plans to charge increased remuneration equivalent to to tax professional income within six months.

It will be easier for content creators to interact with the site with the payment office - and it is convenient to withdraw earnings to a maps the Russian banks settlement account. There are other legal features: individuals will SP be able to conclude an agreement directly with VKontakte, and the self-employed will automatically declare income in. FTS Community owners will also be able to analyze the effectiveness of various monetization tools in the community using statistics in quick access.

VKontakte is actively developing an ecosystem of products for authors and makes a special emphasis on monetization tools. Earning opportunities on the platform are actively growing, in 2022, content creators earned over 4 billion using VKontakte tools. Thanks to this payment cabinet, authors will be able to receive income even more conveniently right on the social network. There are a large number of product updates ahead - the list of integrated monetization tools and partners will expand, said Marina Krasnova, CEO of VKontakte.

Self-employed, individual entrepreneurs and other legal entities can use the office. The social network does not take a commission for the withdrawal of funds. The commission for the self-employed, depending on the chosen partner bank, will range from 0.5 to 1.5%. Legal entities will be able to receive money to their current account without a commission at all.

VKontakte brings together millions of content creators. They lead communities, find their audience and share videos, clips, music, photos, podcasts, stories: every year the authors publish over 6.3 billion materials. The social network team develops algorithms for promoting content in the feed and recommendations, and partner program, VK Donut and other tools help authors earn money.