Magic Factory Animation

Magic Factory Animation is the company's investment in the content production segment.

History

2023: Acquisition of 6% stake by Algorithm Investments

Andrei Denisenkov's Algorithm Investments company acquired 6% of the business of the Russian company Magic Factory Animation, a Russian manufacturer and supplier of animated content. This was announced on March 6, 2023 by the Urbanteh Group of Companies.

The main focus of Magic Factory Animation is projects in the field of recognition, artificial intelligence and urban mobility.

Changes in the entertainment content market open up additional opportunities for domestic companies. Against the backdrop of growing interest in animation of Russian production, the Magic Factory Animation team has every chance of taking high positions. The competencies of portfolio companies of "Algorithm" in the field of product development, digitalization of business processes and recognition technologies will be applied to scale and increase the competitiveness of the Magic Factory Animation business both in entertainment content and in new segments, - said Andrei Denisenkov, founder and partner of "Investment Algorithm.

Investments and business expertise of our partner will support our technological development. Together with Andrei Denisenkov, we plan to conclude new partnerships and, if necessary, attract new investments in order to increase the number of our own projects under the Magic Factory Animation brand, as well as releases in cooperation with the main players in the Russian market, - said Sergey Demchev, CEO of Magic Factory Animation.

The Russian studio Magic Factory Animation was one of the first in the world to use real-time rendering in the production of animation, using the Unreal Engine game engine. The use of this technique, motion capture technology, along with the studio's own developments, made it possible to achieve a product quality comparable to the products of leading foreign studios while significantly reducing production time.

The use of the Unreal Engine game engine and the Vicon actor motion capture system made it possible to take animation production to a new level both in performance and in image realism. The releases released by the studio showed that this method of production is several times faster than the classic 3D production and at the same time sets a new bar for image quality. Magic Factory Animation also uses the motion capture system. A specially developed training program for actors is built on the basis of virtual reality, thanks to which the actors "try on" the appearance of the characters and rehearse their roles, interacting with the avatars of other actors.

In addition to animated paintings, Magic Factory Animation's portfolio includes large-scale projects from the ART VR field, opening up visitors to a tool for a new perception of art based on the concept of engagement and interactivity.