Smeg (1C-Bitrix: Site Management)

2023: Portal development for dealers and partners

About the project

The customer is a manufacturer of household appliances Smeg. The brand has a wide network of distributors, which has dozens of dealer companies.

Task

Develop a portal for dealers and partners that optimizes the ordering process. The integrator was Extyl. Prior to cooperation, the customer had only an online retail store. Dealers and partners ordered the equipment "manually": they found the necessary goods on the site, formed a spreadsheet in Excel and sent it to the company managers who placed the order and sent the invoice for payment.

Realization

To optimize development, tasks were launched in parallel: the layout of part of the blocks simultaneously with integration with 1C and programming. The implementation of the portal amounted to 7 months.

Customized shopping cart - with collections for several orders

Customized "1C-Bitrix Site Management" to the customer's needs and added specific functions. For example, the standard shopping cart module has been converted into collections - separate baskets that allow partners to place several orders in parallel. Now the design studio, which has many customers with a request for different equipment, will be able to collect a list of goods for each and pay for them separately. And dealers form baskets with refrigerators and teapots and arrange them when it is necessary to replenish the assortment of one of the categories.

Products to designer, payment to manager

To avoid errors in purchasing, for example, duplication of orders, when several managers pay for one basket, rights and tasks were divided between employees of counterparties. The designer collects a selection of the necessary goods, the purchasing manager draws up and pays for the order, and the accountant requests contracts and certificates of reconciliation.

Auto-Update Catalog

The portal with the customer's online store has been integrated and tools for parsing - collecting information from the retail site have been introduced. Now the assortment will be automatically transferred from the online store system to the B2B portal.

Promotions and discounts for dealers and partners

A system of cumulative discounts for partners has also been introduced. It takes into account market shares, purchase amount, order picking, participation in events. Now, when making purchases, the value is calculated individually for each dealer and partner.

Event Calendar and Training Courses

Previously, dealers and partners learned about the planned meetings through a mailing list, but letters could be lost, and to participate they had to contact an employee of the company. Therefore, an event calendar was added to the portal so that users can register through the online form and receive a reminder in their personal account. Integration with the webinar.ru service was also implemented and the Training section was added so that partners gained knowledge about technology, the procurement process and sales. Users can now take online courses in online marketing, washing machine repair or low-temperature cooking.

Results

• For 12 months, a portal has been created for dealers and partners, on which you can independently issue and track orders.
• Several levels of access to the portal have been implemented for the tasks of employees of different positions.
• The possibility of placing several orders at the same time and a system of personalized discounts are implemented.
• Training and registration sections for company events have been added for distributors and partners.
• The work of managers from manual processing of purchases and returns has been optimized.