CleverData CDP

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• Big Data
• Data mining Data mining

2023

Cloud Availability

CleverData (part of the group) LANIT has deployed its CleverData CDP client experience management solution on the basis Cloud service Cloud of (LLC ""). Cloud Support for this cloudy provider expands the concept of multi-cloud platform. This was announced on April 11, 2023 by LANIT.

This approach allows you to implement the CleverData solution using cloud computing services from different providers. The customer can choose a convenient cloud from the options presented. Containerization technologies and microservices make it easy to transfer the system between different clouds. This helps reduce integration and support costs.

All the advantages of such technologies are preserved for CleverData CDP in Cloud. Customers will be able to save on IT infrastructure by choosing the required amount of computing resources. It will also be possible to increase the speed of product releases by automating infrastructure management according to the Infrastructure as Code concept.

We deliberately develop CleverData CDP in such a way as to comply with the principles of multi-cloud, since this allows us to abstract from the services of a particular cloud provider. This approach gives our customers freedom of choice, said Pavel Pleshkov, executive director of CleverData.

Integration with RightWay

The companies CleverData and "" Lanit Omni(part of the group) LANIT conducted integration their own products - systems for managing the client experience CleverData CDP and platforms for automation marketing and program management. loyalty RightWay Expanding the functionality of solutions will make it possible to enrich client data and more efficiently implement the tasks of marketing communications. LANIT announced this on March 23, 2023.

During the joint project, CleverData and LANIT Omni specialists combined the capabilities of the two systems, improving user behavior analytics. CleverData CDP allows you to collect customer information from various online and offline channels and form a single 360 ° profile on their basis. Integration with the RightWay loyalty program provides CleverData CDP with another source of customer activity information. Thus, a joint solution aggregates much more data and helps the business get a more accurate portrait of its audience. A deep understanding of a customer's preferences, interests, and user experience is the basis for developing personalized offerings, flexible segmentation, and productive customer engagement at every stage of the customer journey.

For authorizations a user in the RightWay loyalty program, the CleverData CDP system includes the following in a single user profile: data cookies, phone number and loyalty program ID. This is important because more complete information about the client allows you to develop communication for his interests and patterns of behavior, without spraying resources and maximizing the business result marketing of campaigns. In addition, we remove the problem of audience fatigue from intrusive irrelevant advertising, offering only what is really important and valuable to it, said Alexey Sandakov, director of the consulting department of CleverData.

Active digitalization and significant changes in the behavior model of the modern consumer require the introduction of new, better solutions for managing communications and marketing. In partnership with CleverData, we will be able to offer the business advanced technology tools for data collection and analytics that will help simplify and accelerate management decision-making, improve targeting, and identify growth points for sales development. noted Yuri Vostrikov, General Director of LANIT Omni.