Loymax implements loyalty program for Kangaroo salon chain

2023: Implementation of the Loymax loyalty program automation platform

The Russian the company is the developer of a integrated automation platform marketing Loymax integrates loyalty program for premium networks salons "." Kangaroos for Kids and Moms Now more personalized promotions and preferences will be available to customers. This was announced on March 27, 2023 by Loymax.

Before working with Loymax, the Kangaroo salon network had a discount program with various bonus promotions, but its functionality did not allow the implementation of complex mechanics and slowed down the launch process. To hold the action, the marketing specialists of the salon network had to constantly contact the IT department, which independently prepared the IT infrastructure. Thanks to this implementation of Loymax, Kangaroo marketers received an expanded toolkit that reduces dependence on the technical department of the network, and the launch time of the standard promotion was reduced.

The main goal when choosing a marketing automation contractor for Kangaroo is a high-quality CRM system that allows you to see the client path and personalize the process of communication with the buyer. Loymax offered a Smart Communications module that stores information is about all customers and purchases for a certain time. Also integrated was BI the -module needed to carry out classic or in-house customer segmentation techniques. Loymax also implemented the implementation of the Loyalty module - it makes it possible to create more than 1000 action mechanics.

Together with Kangaroo specialists, Loymax helped implement the following mechanics: they released pools of promotional codes both personal and public for each partner, improved the welcome program, improved client registration and storage of personal data, and diversified bonus mechanics. And the BI module gave high-quality analytics and project results.

The Kangaroo salon network tries to pay attention to personal communication with each client. That is why the company noted the possibility of storing the entire client history as an important point in the search for a contractor: personal data, purchases, behavior on the site, preferences and interests, communications history. Loymax takes into account all needs and tries to ensure maximum personalization. Loymax specialists turned out to be responsive and prompt - training was carried out at each stage of implementation, and feedback could be obtained even after hours, commented on the head of the Kangaroo CRM group Yarutina Ekaterina.

At the very initial stage of cooperation with colleagues from the Kangaroo network, there were a number of joint discussions of important and priority mechanisms in terms of communications with clients. During the discussions and analysis, the need for implementation became clear for Loymax as well. Colleagues from the Kangaroo network are keeping up with the times and improving the quality of work with their clients. As part of integration with the Kangaroo network, some "chips" were implemented, which made it possible to improve the process of work of marketers and build more targeted and high-quality communications with customers, commented on the director of Smart Communications Loymax Artem Bochkov.