Litres and Ozon combine digital goods sales services

2023: Integration with Ozon

The book service Litres and the multi-category platform Ozon have fully integration sold digital goods on the marketplace. Now users can make a full cycle of purchases of the entire assortment from the Litres catalog - more than 1 million electronic and audiobooks - on Ozon. The LitRes service announced this on April 7, 2023.

Previously, works from the catalog of the book service, about 50% of the Litres assortment, were presented on the site according to the referral program: the user selected the book and went to the site or the Litres application to make a purchase by link. At the same time, the marketplace received deductions for purchases. Other digital goods were available for purchase by digital code: the user received it after paying for the goods on Ozon and independently activated it on the service website. Now Litres and Ozon have fully integrated the sale of digital books. The marketplace showcase will feature the entire catalog of paid books from the service's assortment - more than 1 million electronic and audiobooks, performances and podcasts, including new items, bestsellers, as well as books by digital authors Litres. Users will be able to complete a full purchase cycle - from choosing a book to paying - on all Ozon platforms, and read and listen - in the convenient Litres app or website. At the same time, buyers of digital books will have access to all Ozon bonuses that they are used to using.

We have been working with Ozon for almost 10 years, and the full integration of the sale of our assortment on the marketplace is a big stage in the development of cooperation between two modern technology market leaders in the category of online sales of books - paper and digital. For us, this is not only access to a huge new audience of users, but also a way to expand the readers' market as a whole, increasing the percentage of consumption of electronic and audiobooks, as well as strengthen the distribution of books by publishers and authors represented on Litres, including from the fastest growing samizdat category on the market. We expect that by the end of 2023 our revenue from sales of books on Ozon will be at least 5% of the total revenue of Litres Group of Companies. For Ozon users, integration with Litres is the ability to access the widest catalog of digital books Russia in and, countries CIS shopping in the usual mode with all the advantages and bonuses of the marketplace, and read and listen to books in a convenient application with flexible settings, seamlessly switching to Litres, - said the Sergey Anuriev CEO of the Litres group of companies.

Ozon started as an online book retailer and still, despite its high base, this category continues to grow. At the same time, within the category, we see the greatest potential for audio and digital books, which are already gaining popularity in the world. According to our forecasts, their penetration in the Russian book market will grow to 21% by 2026 amid a decrease in the share of printed books. Therefore, they made seamless integration of the catalog of digital books from the Litres service. Now the assortment of digital books on Ozon has doubled, and it has become even more convenient to buy them, - said Anna Karpova, director of business development at Ozon.

The process of buying a digital book on Ozon will look like this: the user selects a work on a showcase with digital books, or on a single book card, which now integrates all available formats of the work - paper, electronic and audio. After which he pays for the book, and it ends up in his personal account on the marketplace. By clicking on the "Read to Litres" button located next to the item, the first time you buy, the user will be redirected to the Litres authorization form, with which he can log into his existing account on Litres, or create a new one. After a bunch of Ozon and Litres personal accounts, all purchases will be automatically added to the user's account on Litres.