Goncharov Sergei Vladimirovich

Goncharov Sergei Vladimirovich

Education

Sergei Goncharov holds an MBA from the Wharton School of Business at the University of Pennsylvania.

Career

2005-201

From 2005 to 2013, he worked at Sony Corporation as director of strategy and business development, before that - in investment companies in Spain and the USA.

In 2013-2016. was the director of the Magnit Cosmetics format. At the beginning of its work, the unprofitable chain of cosmetics and household chemicals stores included about 700 outlets. According to Goncharov, in four years sales have grown 13 times, EBITDA - 22 times, the network has become "very profitable."

2017-2018

From January 2017 to January 2018, Sergei Goncharov was also responsible for the development of a network of pharmacies operating under the Magnita brand. Goncharov left Magnit on January 23, 2018, because he "stopped seeing a future for himself in the company."

"I have more ambitious plans and tasks that I set myself," he explained.

In his own words, the decision to leave was influenced by both a change in personal priorities and the situation in the business. At the same time, Khachatur Pombukhchan, who at that time held the post of financial director of Magnit, stated that the retailer does not refuse to develop the pharmacy direction.

In June 2018, Goncharov became the new general director of the retail chain Five"."

2023: Appointment as Head of Business at Ozon Marketplace

On April 12, 2023, it was announced the appointment of Sergei Goncharov as the new head of the marketplace business area. Ozon Its priority will be the development of all categories and all business models of the marketplace. Among them are the development of their own sales and brands, attracting a new range, working with sellers and brands, and more. According to the retailer's press service, Sergei Pankov (Goncharov's predecessor) decided to leave the company in order to "realize new career opportunities."

The marketplace business vertical is one of Ozon's largest and key business blocks. At the end of 2022, the share of the marketplace in the total GMV Ozon amounted to 76.2% against 64.8% in 2021. The total GMV Ozon, including services, at the end of 2022 amounted to 832 billion rubles.^[1]

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